Marketing Insider Group

APRIL 14, 2020

When you’re setting goals, it’s best to focus on a few main key performance indicators or KPIs. Achieving a specific number of whitepaper or e-book downloads each month. Content marketing isn’t just about publishing content, and it’s also important to make sure you’re promoting your content in the right places.

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper Marketers 145

Adobe Experience Cloud Blog

JANUARY 17, 2017

The Content Strategist suggests an inverted approach to identifying engagement objectives: Ultimately, it helps to work backwards from business goals to determine content objectives, before listing KPIs [Key Performance Indicators], to measure whether those objectives are being met. Draft a tweet.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Hubspot Marketing

JULY 31, 2019

White papers. Your content distribution strategy should involve setting goals for your content key performance indicators (KPIs) and their subsequent metrics: key performance indicators. Case studies. Testimonials. Checklists and listicles. Datasheets. related metrics. related metrics.

PR 145

PR Key Performance Indicator Price Whitepaper 145

Rock Content

APRIL 11, 2023

This includes blog posts, social media posts and longer pieces of content like white papers. Track Your Performance Regularly KPIs, or key performance indicators, can be used to measure customer engagement and track the impact of your website copy.

Copywriting 98

Copywriting Whitepaper Key Performance Indicator Education 98

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. Set the key performance indicators that bring in the most business and plan to check them often. Make sure you use your chosen keywords to get more eyes on your posts. We tricked you!

Marketing Strategy 111

Marketing Strategy Content Marketing Whitepaper Manufacturing 111

Marketing Insider Group

FEBRUARY 9, 2021

Start by defining your top KPIs ( key performance indicators ). Maybe you’re always experimenting with different content formats – like infographics, ebooks, and whitepapers – hoping something will resonate better with your audience and attract visitors from search engines. We recommend focusing on the following metrics.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Search Engine Land

MAY 13, 2024

Sometimes, it might be as simple as encouraging the reader to check out a blog post, download a whitepaper or register for a webinar. The key is to make sure your CTA is relevant to the content of the email and provides value to the reader. The more places your content appears, the more mileage you’ll get out of it.

Whitepaper 109

Whitepaper Thought Leadership User-Generated Key Performance Indicator 109

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. Get Started All your social media analytics in one place. Use Hootsuite to see what’s working and where to improve performance. But be careful.

Key Performance Indicator 115

Key Performance Indicator Social Media Marketing Whitepaper Marketers 115

Litmus

DECEMBER 2, 2024

Email campaign planning template One centralized place where campaign information lives is valuable for all email marketing programs. It should outline the email’s goals, audience, messaging, timing, key performance indicators (KPIs), and other important details.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Duct Tape Marketing

SEPTEMBER 4, 2018

Some people will be willing to take online reviews, social media posts, and offers like white papers or webinars as enough to convince them to become a customer. It can’t be commissions based on sales; instead you should identify key performance indicators (KPIs) and create a bonus structure around them.

Whitepaper 73

Whitepaper Key Performance Indicator CRM Communications 73

Marketing Insider Group

SEPTEMBER 14, 2023

Sure, a documented content strategy helps you plan goals, meet KPIs, drive traffic, and overall make your work appear valuable on paper. But then you can’t put a strategy in place and forget all about it. Map Your Goals and KPIs with Content Before you can place content in your growth strategy, you need a growth strategy.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketers 134

Rock Content

AUGUST 25, 2023

Are your products and services valuable to other businesses and organizations looking to improve their operations, produce their goods, and resolve key challenges? You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often.

Whitepaper 52

Whitepaper Marketing Strategy Content Marketing B2C 52

Hubspot Marketing

NOVEMBER 30, 2022

Marketing has always been about connecting with your audience in the right place and at the right time. If you place an advertisement on TV, in a magazine, or on a billboard, you have limited control over who sees the ad. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Hootsuite

OCTOBER 21, 2020

No matter the size or scale of your business, having a B2B social media strategy in place is important. Establish your key performance indicators (KPIs), then set benchmarks and achievable goals. Multiple teams members can manage multiple accounts in one place with Hootsuite. Tag them here, we want to follow them.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Hootsuite

MARCH 31, 2020

Content marketing is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. Other conversion examples include lead-generation actions like opting into a newsletter, registering for a webinar, or downloading a whitepaper.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Customers.ai

AUGUST 30, 2022

With the right sales and marketing automation tools , you can also amplify your revenue and other key performance indicators (KPIs). We’ll use the Free E-book/Whitepaper Download Offer. Now you’ve got your lead collection automation in place. Can automation really affect your bottom line?

CRM 64

CRM Key Performance Indicator Transform Whitepaper 64

SMA Marketing

APRIL 18, 2024

This may include blog posts, articles, whitepapers, e-books, videos, podcasts, infographics, and case studies. By implementing a comprehensive PPC advertising strategy, lawyers can reach potential clients at the right time and place, increase brand visibility, and drive qualified leads and inquiries for their practice.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Customers.ai

AUGUST 30, 2022

With the right sales and marketing automation tools , you can also amplify your revenue and other key performance indicators (KPIs). We’ll use the Free E-book/Whitepaper Download Offer. How to Automate Your Sales Process Step #3: Promote the lead magnet Now you’ve got your lead collection automation in place.

CRM 52

CRM Key Performance Indicator Transform Whitepaper 52

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. But your work continues.

CRM 52

CRM Customer Acquisition User-Generated Whitepaper 52

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Scoop.it!

MARCH 17, 2022

Google Analytics is one place to see where most of your traffic and engagement comes from, and you can promote more content through that channel. The fancy term here is KPIs, i.e., Key Performance Indicators. HubSpot also places CTAs strategically throughout their blog posts. Here are some examples: Share a Coke.

Whitepaper 115

Whitepaper Key Performance Indicator Promotion Analytics 115

Search Engine Land

APRIL 17, 2024

If your chief revenue officer is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Adopting key events beyond SEO SEOs aren’t the only ones who can adopt key events and revenue as key performance indicators (KPIs).

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Martech

APRIL 18, 2024

If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Subscribe to a newsletter. Complete a registration form. So, you may provide your company or clients with significantly more economic value.

Whitepaper 112

Whitepaper Analytics User-Generated CMO 112

Content Marketing Institute

OCTOBER 8, 2018

5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs). The old model of video marketing doesn’t do much to support regular metric tracking, a key to long-term success. The model often forgoes the proactive inclusion of key performance indicators and regularly scheduled analyses.

Video Marketing 111

Video Marketing Key Performance Indicator Whitepaper Marketers 111

Content Marketing Institute

APRIL 9, 2018

Don’t have a documented content marketing strategy or editorial plan in place? Key performance indicators ( KPIs ): What metrics will gauge content performance against your goals? Put all the pieces in place. Match your channel to the audience, goals & priorities defined in #contentmarketing strategy.

Promotion 111

Promotion Whitepaper Key Performance Indicator Influencer Marketing 111

Backlinko

MAY 14, 2024

Like white papers and case studies. The more places your content appears, the more likely it is to be seen, shared, and linked to— boosting your SEO and brand authority. Set up tracking and analytics, closely monitor your key performance indicators (KPIs), and use that data to optimize your marketing strategy continually.

PR 113

PR Customer loyalty User-Generated SEO 113