Martech

NOVEMBER 1, 2024

Identify key metrics for success To know if your AI initiatives are working, set measurable objectives like key performance indicators (KPIs) and objectives and key results (OKRs). This boosted productivity by over 30%, increased lead generation by 50% and made their marketing efforts ROI-positive.

Key Performance Indicator 115

Key Performance Indicator Customer Acquisition PR Marketing Strategy 115

Hootsuite

AUGUST 6, 2021

They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. Right now, the average salary for a senior social media manager is only $81,000 USD —compared to $142,000 USD for senior email marketing managers and $146,000 USD for senior product marketing managers, according to Glassdoor.

Management 140

Management Marketers Marketing Key Performance Indicator 140

Exposure Ninja

OCTOBER 16, 2023

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52

PR Marketers Marketing User-Generated 52

Welcome Software

MAY 3, 2022

Through targeted ads, they can remind potential customers of specific products, marketing activities, offers, etc. Metrics offer tangible evidence of how your campaign is performing against its set goals. Here, you’ll insert valuable Key Performance Indicators to gauge a campaign’s impact.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketers Marketing 40

Customers.ai

NOVEMBER 20, 2024

Once you’ve defined your goals, it’s time to pair them with the right Key Performance Indicators (KPIs). What is a PR checklist, and why is it important? A PR checklist ensures your public relations efforts are organized and effective. What are the key elements of a PR checklist?

PR 76

PR Gen Z User-Generated Analytics 76

Pam Didner

MAY 14, 2020

Marketing needs to create a Marketing Continuity Plan During the pandemic, many marketing teams started a daily marketing huddle to ensure close communications. Then, align departmental marketing objectives and marketing strategy with sales goals and key business objectives.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketers 137

Pam Didner

MAY 14, 2020

Marketing needs to create a Marketing Continuity Plan During the pandemic, many marketing teams started a daily marketing huddle to ensure close communications. Then, align departmental marketing objectives and marketing strategy with sales goals and key business objectives.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketers 70