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Your past performance is the best predictor of future success – if you know how to read it right. Next to the campaign report, a product ID report and category report are also valuable. In the Google Ads interface, this can be done via the Shopping Products report, where you can add a Month column and clearly split it.
This in-depth guide provides actionable tips for successfully planning your quarterly ad campaign. By the end of this article, you will feel confident in your ability to create a thorough campaign plan you and your team can execute. The first step to future campaign planning is to look at the previous quarter’s performance.
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