Marketing Insider Group

JUNE 22, 2021

Whitepapers. Examples include social sharing and mentions, guest bloggers, product reviews, public relations, and online communities and forums. Set your SMART (specific, measurable, attainable, relevant, and timely) goals and KPIs (key performance indicators). Interviews. Case studies and success stories.

Key Performance Indicator 145

Key Performance Indicator Whitepaper Promotion eBook 145

Adobe Experience Cloud Blog

MAY 8, 2019

The common misconception is that demand generation is all about creating demand for a product. If there is existing demand in the market, you can capture it and guide potential customers to your products and services. If you’ve landed here, it’s safe to say you probably have some questions about demand generation. Demand capture.

Thought Leadership 134

Thought Leadership Key Performance Indicator eBook Direct Mail 134

Adobe Experience Cloud Blog

JANUARY 17, 2017

You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Scoop.it!

MARCH 17, 2022

One of the best ways to promote your products and services is with quality content. The fancy term here is KPIs, i.e., Key Performance Indicators. Along with an impressive product suite featuring apps, hardware, notebooks, and a catchy logo, Evernote also uses a smart content strategy. What Is a Content Strategy?

Whitepaper 115

Whitepaper Key Performance Indicator Promotion Analytics 115

Marketing Insider Group

APRIL 14, 2020

When you’re setting goals, it’s best to focus on a few main key performance indicators or KPIs. Achieving a specific number of whitepaper or e-book downloads each month. It’s essential to set goals and review regularly to ensure you’re staying on track and being efficient with your time. Image source: [link].

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper Marketers 145

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Roundups, product or service reviews, and ‘best of’ pieces are all great examples of earned content distribution. Social media channels.

Whitepaper 119

Whitepaper Key Performance Indicator Food Influencer Marketing 119

Marketing Insider Group

JULY 27, 2015

Readers are able to filter through the comprehensive collection by industry, product or business size to find the best match for their use case. Each case study is complete with a detailed use case, screenshots of the customer’s customized Salesforce instance, a list of all Salesforce products the customer uses and a customer quote.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. To convince your customers they will benefit from your product or service, what’s always your first step? Take Demandbase for example.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Rock Content

APRIL 11, 2023

Copywriting usually refers to sales copy meant to drive the audience to purchase your product or services, including ads, emails, social media posts, landing pages, and more. This includes blog posts, social media posts and longer pieces of content like white papers.

Copywriting 98

Copywriting Whitepaper Key Performance Indicator Education 98

Marketing Insider Group

JANUARY 2, 2020

The technology that underlies your data is still only a tool to achieve the goal of all great marketing – showcasing the benefits your products and services will bring to your customers. Use the same content marketing skills that you use to promote your products’ benefits to tell your success story to the whole company.

Transform 110

Transform Whitepaper Thought Leadership Key Performance Indicator 110

Martech

APRIL 18, 2024

Play at least 50% of a product video. If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Complete a tutorial. Subscribe to a newsletter. Complete a registration form.

Whitepaper 115

Whitepaper Analytics User-Generated CMO 115

Scoop.it!

NOVEMBER 29, 2022

An effective content strategy can help potential customers understand your product. Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. Check social media and industry forums to find out what people are saying about related brands, products, and services.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Hubspot Marketing

JULY 31, 2019

These channels include public relations, social shares and mentions, guest articles and roundups, and product reviews. Even if research shows that your audience prefers forums to social media or news sites to company blogs, never neglect your owned properties as these reflect on your brand and product. White papers.

PR 145

PR Key Performance Indicator Price Whitepaper 145

Search Engine Land

APRIL 17, 2024

Play at least 50% of a product video. If your chief revenue officer is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Complete a tutorial. Subscribe to a newsletter. Complete a registration form.

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Marketing Insider Group

JANUARY 19, 2021

You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. Before you begin setting goals and building content marketing strategies to grow your business, you must define your key performance indicators (KPIs). White papers. Use the Right Metrics.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketers 145

Marketing Insider Group

JANUARY 27, 2020

Who is most likely to buy your products and services? Just have them on hand when you begin content production. February: Find Economical Content Production Tools and Start Posting. February: Find Economical Content Production Tools and Start Posting. What keeps them up at night? worry monsters? If so, jot them down.

Marketing Strategy 111

Marketing Strategy Content Marketing Whitepaper Manufacturing 111

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Summarize the key factors beyond the technology that drive maturity and ROI. Companies that use marketing automation source more pipeline from marketing, have more productive sales reps, and experience better revenue attainment. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489).

Marketing Automation Platform 128

Marketing Automation Platform Non-Profit Key Performance Indicator Transform 128

Content Marketing Institute

OCTOBER 8, 2018

In the old model, no built-in mechanism exists to guide production of the right kind of content for a given goal. 5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs). The old model of video marketing doesn’t do much to support regular metric tracking, a key to long-term success.

Video Marketing 111

Video Marketing Key Performance Indicator Whitepaper Marketers 111

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives. Ahrefs, SEMrush, etc.)

Influencer Marketing 130

Influencer Marketing User-Generated Key Performance Indicator Analytics 130

Marketing Insider Group

FEBRUARY 9, 2021

Start by defining your top KPIs ( key performance indicators ). Content production, distribution, promotion, and management. Analyzing and measuring performance. Before strategizing ways to improve your content marketing efforts for better results, you need to recognize where you stand currently. Source: TechSoup.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Lynton Web

NOVEMBER 26, 2024

While vanity metrics like social media followers or email open rates can provide helpful context, the real power lies in tracking key performance indicators (KPIs) that directly tie to business outcomes. Consider your marketing metrics as a pyramid. Cross-departmental collaboration strengthens this analytical approach.

Transform 52

Transform Customer Acquisition CRM Marketers 52

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. Just because someone has seen your post doesn’t mean they care for your brand or products. But be careful. But here’s the thing.

Key Performance Indicator 115

Key Performance Indicator Social Media Marketing Whitepaper Marketers 115

Rock Content

AUGUST 6, 2023

However, you can benefit from identifying key performance indicators (KPIs) that can provide you with relevant information. Examples of lead magnets include whitepapers, e-books, checklists, free trials, webinars, or discount codes. How to measure it Measuring brand awareness can be a challenge.

Key Performance Indicator 94

Key Performance Indicator Marketers Marketing Whitepaper 94

Search Engine Land

AUGUST 21, 2023

A KPI is a key performance indicator. This is a quantifiable measurement of performance in relation to a specific objective. Using SEO KPIs Careful measurement and tracking provide a control system to ensure your tactics deliver results and your time and effort are spent on productive tasks. What are KPIs?

SEO 94

SEO Key Performance Indicator Whitepaper Analytics 94

Duct Tape Marketing

SEPTEMBER 4, 2018

Happy employees are more engaged, productive, and do better work. Not only does this productivity and engagement help your bottom line, it also makes being at work a more pleasant experience for all, and isn’t that a win-win? Happiness can lead to success in various aspects of life, and work is no exception.

Whitepaper 73

Whitepaper Key Performance Indicator CRM Communications 73

Pam Didner

MARCH 17, 2021

They can include sales, different marketing groups, including region and country teams, product teams, business units, and even specific senior executives. For example, management wants to have more thought-leadership content, but the product team would ask you to spend all your budget on product content.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketers 97

Content Marketing Institute

APRIL 9, 2018

Key performance indicators ( KPIs ): What metrics will gauge content performance against your goals? Repackage it: This involves deconstructing your long-form content – like blog posts, white papers, and e-books – into smaller, modular assets. Will other personnel be authorized to post on company’s behalf?

Promotion 111

Promotion Whitepaper Key Performance Indicator Influencer Marketing 111

CXL

JUNE 16, 2022

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Where your product or service fits into the market. Marketing strategy. Positioning. Target audience.

Marketers 124

Marketers Marketing User-Generated Customer Journey 124

Rock Content

AUGUST 25, 2023

Are your products and services valuable to other businesses and organizations looking to improve their operations, produce their goods, and resolve key challenges? You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often.

Whitepaper 52

Whitepaper Marketing Strategy Content Marketing B2C 52

Rock Content

AUGUST 25, 2020

Customers were mere hostages to the few companies that offered products and services in the past. You have almost certainly seen this in practice — your name in an email, pages adjusted according to your navigation, and banners with recommended products are among some of the possibilities. What types of customization are there?

Transform 95

Transform Whitepaper User-Generated Law 95

Hubspot Marketing

NOVEMBER 30, 2022

There are a few major benefits of digital marketing: You can focus your efforts on only the prospects most likely to purchase your product or service. You can focus your efforts on only the prospects most likely to purchase your product or service. Content Performance and Lead Generation. Let's dive deeper.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Hootsuite

OCTOBER 21, 2020

Establish your key performance indicators (KPIs), then set benchmarks and achievable goals. Separate channels may also be relevant for different verticals, products, and markets. The marketing teams behind this product roadmap and marketing planning software company abide by a simple B2B social media philosophy.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Search Engine Land

MARCH 6, 2023

What are the biggest problems your brand solves for them with your expertise and products/services? Videos , blog posts , podcasts , webinars , infographics, whitepapers, ebooks, case studies, and more are all possibilities. Answer with: Map your content goals to key performance indicators (KPIs). What do they do?

Key Performance Indicator 90

Key Performance Indicator Promotion Whitepaper eBook 90

Lusha

JULY 11, 2024

It’s a person or company that has indicated some level of interest in your product or service. This interest could manifest in various ways: Downloading a piece of content: They may have grabbed your latest eBook or whitepaper. Who is the internal champion for your product or service? Who is the economic buyer?

Whitepaper 52

Whitepaper Transform CRM eBook 52

Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. SaaS products and related services are often complex, tech-heavy, and crucial for future customer productivity. Put yourself in their shoes.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Lusha

NOVEMBER 18, 2024

A good sales strategy has several key parts: Target market identification: Who are your ideal customers? Value proposition: How does your product or service uniquely solve your customers’ problems? This lets you identify which companies are actively researching topics related to your industry, product, or service.

CRM 40

CRM Transform Price Communications 40

Customers.ai

AUGUST 30, 2022

When you automate your company’s sales process, your team can increase efficiency and improve productivity. With the right sales and marketing automation tools , you can also amplify your revenue and other key performance indicators (KPIs). We’ll use the Free E-book/Whitepaper Download Offer.

CRM 64

CRM Key Performance Indicator Transform User-Generated 64