Sprout Social

JANUARY 15, 2025

Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content. Creators can also easily find products and brands to promote. Polished ads can also feel too promotional and, therefore, easy to ignore. Plus, youre not limited to social media.

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Marketing Insider Group

JANUARY 27, 2025

It ensures you stay on top of deadlines, maintain consistency in your promotional efforts, and effectively engage your target audience. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success. Key performance indicators (KPIs). Resources and staff time.

Event Marketing 62

Event Marketing Key Performance Indicator Logistics Marketers 62

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketers 105

Vertical Response

OCTOBER 27, 2024

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. Key performance indicators (KPIs) like open rates, click-through rates, and conversion rates are vital for assessing the effectiveness of your email campaigns.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Martech

MARCH 19, 2025

The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement. Use a single supplier for consistency Deming promoted consistency in production, urging manufacturers to minimize variation by relying on trusted suppliers.

Transform 78

Transform Manufacturing Key Performance Indicator Marketers 78

Litmus

SEPTEMBER 25, 2024

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Make them feel part of something bigger, like a valued member of your brand’s community.

Management 96

Management Marketers Marketing CRM 96

Vertical Response

NOVEMBER 20, 2024

It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Key elements of an effective email marketing campaign include a robust email list, a reliable email service provider (ESP), and clear goals that align with your broader marketing strategy.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketers 64

Search Engine Land

SEPTEMBER 17, 2024

Measuring success You must understand how your content performs to refine your content strategy and maximize impact. Key performance indicators (KPIs) KPIs can vary by brand and strategy, but here are some important ones for social search content: Views and reach : Measures visibility of your video.

Key Performance Indicator 87

Key Performance Indicator User-Generated Analytics Education 87

Hubspot Marketing

SEPTEMBER 29, 2022

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. Key performance indicators can help: Keep high-level goals top of mind. Types of Key Performance Indicators.

Key Performance Indicator 145

Key Performance Indicator Customer Acquisition User-Generated Health 145

Martech

SEPTEMBER 18, 2024

Tailor your content and promotions to these insights. For example, if searches for “best CRM software for small businesses” spike, create and promote relevant content. Analyze consumer behavior, search trends and engagement data with tools like Google Analytics , social listening platforms and CRM systems.

Customer 70

Customer Key Performance Indicator CRM Management 70

illumin

DECEMBER 9, 2024

These can also include sponsored products (promoted listings in search results) and sponsored brands (banner ads within search results). Brands wanting to get the most out of their retail media investments need key performance indicators (KPIs) to understand what works and what doesnt.

Retail 52

Retail Advertisers Advertising Key Performance Indicator 52

Marketing Insider Group

JUNE 22, 2021

The process involves publishing, sharing, and promoting quality content to get your brand in front of the right audience so they actively and willingly consume it. It involves publishing, sharing, and promoting quality content in the right places so people can actively engage with it. Source: Moz. Case studies and success stories.

Key Performance Indicator 145

Key Performance Indicator Whitepaper Promotion eBook 145

Vertical Response

APRIL 5, 2025

Different industries require unique strategies to utilize Google Ads effectively, enhancing overall ad performance. For instance, e-commerce businesses might focus on promoting inventory through Google Shopping ads, while service-based businesses could leverage local targeting and ad scheduling to reach potential clients.

Advertisers 52

Advertisers Advertising Key Performance Indicator User-Generated 52

Customers.ai

JANUARY 6, 2025

Personalize Your Offers : Use behavioral data to craft promotions that feel like they were made just for that customer. Location-Based Offers Use geolocation to tailor promotions. SMS: Delivering time-sensitive promotions and cart reminders. The goal of behavioral segmentation is to work smarter. Visitors from warm climates?

Customer 90

Customer eCommerce CRM Shipping 90

Marketing Insider Group

APRIL 14, 2020

When you’re setting goals, it’s best to focus on a few main key performance indicators or KPIs. Plan Out, Publish and Promote Your Content. Your content calendar will help you stay on track with content production and promotion, and ensure that your content marketing is aligned with your overall marketing strategy.

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper Marketers 145

Buffer Marketing

MAY 13, 2025

You may hear people refer to them as “social media KPIs” or key performance indicators.   Track this metric when: you're launching a new product or service you're running a seasonal promotion ( Black Friday + Cyber Monday , anyone?) They sound similar, but they aren’t exactly the same. 

Analytics 107

Analytics Social Media Marketing Key Performance Indicator Logistics 107

Buffer Marketing

MARCH 5, 2025

— to promote your business and build a community. Once you set your goals, it’s best to convert them into KPIs or key performance indicators. These are the key metrics that will act as evidence for your social media success.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketers Marketing 115

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. Using the KPIs above as an example, we can consider the following strategies to achieve them: Event Promotion Strategy. Event Promotion Strategy. Event Content Engagement Strategy.

Key Performance Indicator 130

Key Performance Indicator Direct Mail Promotion Analytics 130

Buffer Marketing

OCTOBER 2, 2024

Image Source Use Brand24 as a competitor research tool to find how your competition is promoting their products or services and where you can improve. You can benchmark your performance against competitors’ data such as likes, shares, audience behavior, and more. Prices start at $249/month/user.

Price 116

Price Key Performance Indicator SEO Analytics 116

Hubspot Marketing

JULY 31, 2019

You should know where and how you’re going to publish and promote your content before you put the proverbial pen to paper — otherwise, your time and resources could go to waste. Content distribution channels are the channels through which you share and promote the content you create. Where should I publish my content , you ask?

PR 145

PR Key Performance Indicator Price Whitepaper 145

Adobe Experience Cloud Blog

OCTOBER 23, 2017

Typically, a marketing campaign is a planned sequence of activities and processes which promote an individual product, service, or resources. Identifying your key performance indicators and measurable metrics is essential. A multitude of channels are used and coordinated to deliver effective results.

Key Performance Indicator 134

Key Performance Indicator Direct Mail Thought Leadership Marketers 134

Hubspot Marketing

AUGUST 17, 2022

Identify and analyze the key performance indicators. Get specific with the key performance indicators you’ll use to determine your success in this endeavor. If you have the opportunity to promote from within your company, you’ll do much more than save time on onboarding. Attract the right talent.

Management 119

Management Key Performance Indicator Promotion Price 119

Marketing Insider Group

MARCH 11, 2024

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. Key Performance Indicators for Video Content Key Performance Indicators (KPIs) are the compass that guides your video strategy.

Key Performance Indicator 120

Key Performance Indicator SEO Shipping Analytics 120

Welcome Software

JANUARY 24, 2025

things change Step 2: Get everyone in your team aligned Define team values alongside marketing goals Clarify individual roles and responsibilities between key stakeholders Establish a common direction and theme for all work Acknowledge realistic timelines for specific work (eg.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Sprout Social

SEPTEMBER 6, 2022

There are tons of YouTube analytics tools that can give you comprehensive insights into your performance. These insights can then inform your content production and promotion strategies. We’ve put together a list of the best YouTube analytics tools that can give you an inside look into your YouTube performance.

Analytics 141

Analytics Key Performance Indicator Marketers Marketing 141

Hubspot Marketing

DECEMBER 12, 2022

Promote products. Take a look at several key performance indicators (KPIs) like profile views, video views, video likes, and follower growth to see if you're inching closer to your goals. Here are a few common goals: Build an engaged community. Increase brand awareness. Improve brand image. Generate website traffic.

Branding 142

Branding Key Performance Indicator Energy User-Generated 142

Neil Patel

SEPTEMBER 23, 2020

What is their approach when designing and creating promotional emails? Before we discuss the two concepts in more detail, you should know the crucial key performance indicators (KPIs) involved in the fascinating world of email marketing. Can they build and manage multiple successful email campaigns?

Email Marketing 143

Email Marketing Key Performance Indicator Marketers Marketing 143

Marketing Insider Group

FEBRUARY 12, 2025

The Basics of Paid Media Advertising In short, paid media advertising refers to promotional efforts where businesses pay to display their ads on various online platforms. Aligning on Metrics It’s a good idea to work with your outsourcing partner to establish key performance indicators (KPIs) and goals.

Advertisers 52

Advertisers Advertising Key Performance Indicator Transform 52

Hubspot Marketing

OCTOBER 7, 2022

Use this time to share the upcoming campaigns, content, and offers that marketing will be promoting that week. Marketers are constantly promoting new offers and content, so it's important to keep the sales team up-to-date with these promotions so they know what recent offer their leads are receiving. Email the offer to sales.

Key Performance Indicator 145

Key Performance Indicator Marketers Marketing Promotion 145

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Let them know about any promotional campaigns you’re running. Promote your products with organic posts. Instagram’s visual-first model makes it ideal for promoting products. What is Instagram eCommerce?

eCommerce 138

eCommerce Key Performance Indicator Promotion User-Generated 138

Hubspot Marketing

JULY 14, 2022

Many companies use social media to connect with their customers, provide support, advertise new products and features, and promote special offers. For example, T-Mobile ’s social media team capitalized on the Mother’s Day holiday to promote their T-Mobile Tuesdays app. Image Source. Image Source. A social media strategy establishes.

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

Content Marketing Institute

MAY 14, 2018

Key performance indicators should be identified in the strategy. Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. HANDPICKED RELATED CONTENT: 101+ Key Performance Indicators – Pick the Best. Click To Tweet.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Sprout Social

NOVEMBER 2, 2021

Our primary goal for TikTok is increasing our awareness among key target audiences—social media managers, specialists and other digital marketers. Instead, we track key performance indicators (KPIs) like video views, profile views and audience growth. Since we are still testing, we didn’t set hard goals.

Marketing Strategy 139

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 139

Sprout Social

MARCH 24, 2021

Brands like Nike would be running the same messaging and promotions on their billboards, store signs, bus ads and more. The next option is to create an overarching campaign or promotional plan with guidelines for your brand’s multiple channels, but create completely different content for each platform.

Key Performance Indicator 145

Key Performance Indicator Direct Mail Traditional Marketing Marketers 145

Sprout Social

JANUARY 24, 2024

Influencer-brand partnerships leverage the social proof of content creators and/or influencers to promote sales and build brand awareness. According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social.

Branding 132

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 132

Hubspot Marketing

DECEMBER 10, 2019

KPIs: Key performance indicators such as conversion rate, churn, retention rate, and patient satisfaction scores should be identified, monitored, and tracked in a manner this is highly visible to all teams. Satisfaction and Net Promoter Score (likelihood to recommend) are two popular KPIs. Invest in automation.

Customer 145

Customer Branding Key Performance Indicator Marketing Automation Platform 145

Welcome Software

MARCH 12, 2025

Competitive intelligence Tools like Sprout Social and Klue provide insights into competitors' strategies, market positioning, and performance metrics. How do you measure the success of a product differentiation strategy?

Product 52

Product Product Life Cycle Key Performance Indicator Price 52