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10 Best Black Friday Email Marketing Strategies for 2024

Vertical Response

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

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How to Create Effective Automotive Inventory Ads (AIA) on Facebook

Neil Patel

Essentially, Automotive Inventory Ads leverage user engagement and show ads to in-market shoppers. Through integration, shoppers are presented with vehicles relevant to their interests, allowing your sales team to focus on converting quickly. Further, AIAs don’t just look for car shoppers—they can look for choosy car shoppers.

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Decoding corporate communications: Functions, goals and skills

Sprout Social

This aims to promote brand awareness and increase sales. Allbirds, a vegan footwear brand, attracts conscious shoppers by spreading awareness on how harmful regular sneakers are for the planet via social media: Allbirds—on a mission to make shoes that are less terrible for the planet.

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Why You Should Audit Your YouTube Channel

Neil Patel

Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity for marketers to generate new leads and promote content. Roughly 50 percent of shoppers use online videos to decide between different products. YouTube Audit Phase 1: Analyze Your KPI Performance. Let’s get started.

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Dynamic Content Strategies for This Year’s Holiday Email Marketing

Litmus

Source: Trends in Email Engagement Holiday shoppers are busy too—and so are your competitors. Then, set clear, measurable goals and key performance indicators (KPIs) that align with your overall business objectives. A sense of urgency is what separates maybe-shoppers from paying customers.

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The complete guide to display advertising

illumin

It works by delivering promotional messages in a way that appears organic and mimics the appearance of non-paid content. The key performance indicator (KPI) that best represents the desired business outcome should be chosen beforehand and a budget for the campaign should be defined.

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Cracking the Code on Client Segmentation for Email Domination

Customers.ai

Turn One-Time Shoppers Into Repeat Buyers That first purchase is just the start. Promote luxury items to high-income segments while pushing budget-friendly alternatives to others. Seasonal Shoppers: Those who only shop during sales or holidays. Lets Make It Yours What Works : Timing is key. This deals just for you).