article thumbnail

Top 7 Google Ads and SEO synergies you should act upon

Search Engine Land

Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This article highlights seven practical synergies both your PPC and SEO teams can implement to drive even more revenue for your business. SEO efforts should target keywords that drive conversions, not just traffic.

SEO 108
article thumbnail

5 Best Rank Tracking Tools for SEO Monitoring

Backlinko

Rank tracking tools let you monitor your SEO performance over time. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results. So you can find the right solution to improve your website’s SEO. This makes it easier to digest complex SEO data.

SEO 108
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 simple AI-generated apps for marketers (and the prompts to start building them)

Martech

SEO optimization tool What it is: An application that provides keyword suggestions, content optimization tips, and meta description generation. How it works: Marketers enter a URL or a piece of content, and the GPT analyzes it for SEO best practices. ” or “What additional features could enhance the SEO tool?”

article thumbnail

SEO For Roofers: 6-Step Guide to Attract More Leads

Backlinko

Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results. They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. Take Washington-based Home Care Contractors as an example.

SEO 95
article thumbnail

How to put marketing data into meaningful context

Martech

Saying that an SEO project was a success because the average position rank in Google increased from the 3.5 Techniques for effective data presentation Over the years, it has become so easy to obtain campaign data, website performance data and financial data that we are overwhelmed by the data. What do the numbers mean?

article thumbnail

4 Best SEO Reporting Tools (Free & Paid Options)

Backlinko

SEO reporting transforms raw data into actionable decisions. Google Looker Studio is a free tool that helps you create SEO dashboards that are visually appealing and customizable. This lets you pull all your SEO, PPC, and marketing data into one clean, interactive dashboard. Then struggling to make it look presentable.

SEO 77
article thumbnail

How to become a recommended solution provider on Google entity lists

Search Engine Land

The target (and the key performance indicator) is that your named entity is included in the “best of” entity lists on Google search – a list of solutions Google explicitly recommends to users. SEO boils down to this. That is a great short-term SEO win for you. That means Google is a recommendation engine.