Marketing Insider Group

JUNE 22, 2021

Whitepapers. While SEO can get you a long way, your marketing team needs a couple of extra tools in its toolbox to reach its full potential. Set your SMART (specific, measurable, attainable, relevant, and timely) goals and KPIs (key performance indicators). Interviews. Case studies and success stories. Blog posts.

Key Performance Indicator 145

Key Performance Indicator Whitepaper Promotion eBook 145

Marketing Insider Group

JANUARY 19, 2021

Before you begin setting goals and building content marketing strategies to grow your business, you must define your key performance indicators (KPIs). For example, your key metrics might include website traffic, email subscribers, and brand awareness if you’re a startup. White papers. Pillar pages.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. That’s when I realized that the shift from conversions to key events in GA4 is a game-changer. And who can blame them? Subscribe to a newsletter.

Whitepaper 115

Whitepaper Analytics User-Generated CMO 115

Marketing Insider Group

APRIL 14, 2020

When you’re setting goals, it’s best to focus on a few main key performance indicators or KPIs. Achieving a specific number of whitepaper or e-book downloads each month. It’s essential to set goals and review regularly to ensure you’re staying on track and being efficient with your time. Image source: [link].

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper Marketers 145

Scoop.it!

MARCH 17, 2022

It’s a widespread notion that people don’t read as much as they used to, but text content is still relevant, especially if you are doing search engine optimization (SEO). Not to mention, images are vital to SEO as well. Finally, videos are in vogue these days and are perhaps the best performing content type.

Whitepaper 115

Whitepaper Key Performance Indicator Promotion Analytics 115

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It’s one thing to have an appealing, educational lineup of blog posts, video content, infographics, white papers, and social media content.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Rock Content

APRIL 11, 2023

This includes blog posts, social media posts and longer pieces of content like white papers. Integrate SEO Keywords SEO keywords are words or phrases that your customers might use when searching for your product or service.

Copywriting 98

Copywriting Whitepaper Key Performance Indicator Education 98

Adobe Experience Cloud Blog

MAY 8, 2019

This process involves a range of lower funnel content that will establish your brand proposition, such as PPC advertisements, SEO optimizations, and 3rd party intent data. The other half is determining and tracking your key performance indicators (KPIs) to see if your demand generation program is achieving its goals.

Thought Leadership 134

Thought Leadership Key Performance Indicator eBook Direct Mail 134

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Starting with clear goals and key performance indicators (KPIs) will help you make sure you stay on track. Social media channels.

Whitepaper 119

Whitepaper Key Performance Indicator Food Influencer Marketing 119

Marketing Insider Group

FEBRUARY 9, 2021

Start by defining your top KPIs ( key performance indicators ). SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. Use Moz’s free Domain SEO Analysis tool to measure your website’s DA. Your primary services are social media marketing/advertising and SEO.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Marketing Insider Group

JULY 27, 2015

Lead generation is also a main key performance indicator at the center of Zuora’s strategy. Overtime the strategy has evolved to include prioritizing SEO and including middle and bottom of the funnel content. The team successfully approaches this by un-gating all copy, but gating the option to download PDF versions.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Marketing Insider Group

JANUARY 2, 2020

But, in today’s world, if you haven’t transformed your marketing strategy much beyond a few tweaks to your SEO every time Google updates its algorithms, you’ll fall behind your competitors. Each business has its key performance indicators (KPIs) that it must keep track of for a truly effective transformation.

Transform 110

Transform Whitepaper Thought Leadership Key Performance Indicator 110

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. Instead, focus on metrics like organic conversion rate and keyword ROI to measure the actual impact of your SEO efforts. But be careful. But here’s the thing.

Key Performance Indicator 115

Key Performance Indicator Social Media Marketing Whitepaper Marketers 115

Content Marketing Institute

OCTOBER 8, 2018

5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs). It has fantastic potential to serve your needs, especially if your goal is SEO , but only if the context is right. The old model of video marketing doesn’t do much to support regular metric tracking, a key to long-term success.

Video Marketing 111

Video Marketing Key Performance Indicator Whitepaper Marketers 111

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives. Ahrefs, SEMrush, etc.)

Influencer Marketing 130

Influencer Marketing User-Generated Key Performance Indicator Analytics 130

Search Engine Land

MARCH 3, 2023

You can build your online authority with SEO and organic rankings. Content/SEO strategist : Who will do keyword research and blog topic research? Here are the must-have tools: Keyword research or SEO tools (Semrush, Ahrefs, KWFinder by Mangools, etc.) SEO checker (like Yoast). You control that content's visibility.

Real Estate 99

Real Estate Key Performance Indicator Whitepaper SEO 99

Rock Content

AUGUST 6, 2023

How to achieve this goal To increase organic traffic to your site, start by focusing on ways to boost your search engine optimization (SEO) efforts. The writers with WriterAccess can help, providing experience in SEO writing to help you gain more traffic to your site. How to measure it Measuring brand awareness can be a challenge.

Key Performance Indicator 94

Key Performance Indicator Marketing Marketers Whitepaper 94

Hubspot Marketing

NOVEMBER 30, 2022

Alternatively, you might use PPC or SEO strategies to serve ads to users who've shown interest in or searched for specific keywords related to your product, service, or industry. For example, if only 10% of your traffic is coming from organic search, you know that you probably need to spend some time on SEO to increase that percentage.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Content Marketing Institute

APRIL 9, 2018

Key performance indicators ( KPIs ): What metrics will gauge content performance against your goals? Repackage it: This involves deconstructing your long-form content – like blog posts, white papers, and e-books – into smaller, modular assets. SEO marketing strategy guide. Document your decisions.

Promotion 111

Promotion Whitepaper Key Performance Indicator Influencer Marketing 111

Search Engine Land

MAY 13, 2024

Sometimes, it might be as simple as encouraging the reader to check out a blog post, download a whitepaper or register for a webinar. The key is to make sure your CTA is relevant to the content of the email and provides value to the reader. The answer lies in analyzing your performance and continuously optimizing your approach.

Whitepaper 109

Whitepaper Thought Leadership User-Generated Key Performance Indicator 109

Pam Didner

MARCH 17, 2021

Use SEO tools to understand your competitors’ domain authority, types of keywords they tend to use, types of content they create, and content ranking. I usually recommend clients create one slide per quarter and provide a high-level list of content by different formats, such as white papers, podcasts, keynote presentations, videos, etc.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketers 97

Rock Content

AUGUST 25, 2020

For this (and several other) reasons, companies are increasingly concerned with SEO (Search Engine Optimization) strategies and resources. Besides directing content to a buyer persona, a professional post needs to be properly optimized in terms of SEO. Take a look at an interactive ROI calculator : Made with Ion.

Transform 95

Transform Whitepaper User-Generated Law 95

CXL

JUNE 16, 2022

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. What’s inside will differ depending on the channel or marketing campaign. Marketing strategy.

Marketers 124

Marketers Marketing User-Generated Customer Journey 124

Search Engine Land

MARCH 6, 2023

For instance, to drive more traffic to your website, you should focus on creating an SEO blog. Videos , blog posts , podcasts , webinars , infographics, whitepapers, ebooks, case studies, and more are all possibilities. Answer with: Map your content goals to key performance indicators (KPIs).

Key Performance Indicator 90

Key Performance Indicator Promotion Whitepaper eBook 90

SMA Marketing

APRIL 18, 2024

Search Engine Optimization (SEO) in Digital Marketing for Lawyers SEO is a comprehensive set of techniques designed to improve your website’s ranking in search engine algorithms. Implementing effective SEO strategies ensures your law firm isn’t buried beneath a mountain of irrelevant search results.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Rock Content

APRIL 15, 2024

Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers. Choose associated key performance indicators (KPIs) to track success, and don’t be afraid to think beyond the obvious ones (like web traffic). Without solid SEO, you won’t see the organic growth you want.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Lusha

NOVEMBER 11, 2024

It includes things like blogging, SEO, social media, and email marketing. Some effective channels include: Search Engine Optimization (SEO) : Improving your website’s ranking in search results can bring in more organic traffic and increase brand visibility.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Lusha

NOVEMBER 18, 2024

Imagine knowing which companies are: Visiting your website Reading your blog posts Downloading your whitepapers Engaging with your social media content Searching for keywords related to your offerings With this information, you can prioritize your outreach efforts, focusing on leads that are already interested and more likely to convert.

CRM 40

CRM Transform Price Communications 40

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. But your work continues.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Hootsuite

MARCH 31, 2020

Content marketing is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. Other conversion examples include lead-generation actions like opting into a newsletter, registering for a webinar, or downloading a whitepaper.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Lusha

NOVEMBER 18, 2024

Content Marketing & SEO: Create valuable content that attracts your target audience and positions your company as an expert. This could include: Blog posts White papers Ebooks Infographics Videos By providing helpful resources, you position your company as an expert and build trust with potential customers.

Whitepaper 40

Whitepaper CRM Key Performance Indicator B2C 40

Backlinko

MAY 14, 2024

Like white papers and case studies. Search Engine Optimization (SEO) SEO is the process of optimizing your website to improve its search engine rankings. Let’s explore the different types of SEO. On-Page SEO On-page SEO is the practice of optimizing individual webpages to rank higher in search results.

PR 113

PR Customer loyalty User-Generated SEO 113

Tiecas

OCTOBER 16, 2023

This involves tracking key performance indicators (KPIs) like website traffic, lead generation, social media engagement, and conversion rates. Examples of gated content include eBooks, whitepapers, and case studies. (Source: Manufacturing Content Marketing Insights for 2023, CMI ).

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52