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10 Best Black Friday Email Marketing Strategies for 2024

Vertical Response

A whopping 75% of consumers prefer email for promotional communications, making it the go-to channel for engaging with Black Friday shoppers. Similarly, TANIT Botanics invited loyal shoppers to join their loyalty program for early deals, creating a VIP experience that encourages further engagement. Enter email marketing.

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How Anonymous Website Visitors Impact Your Marketing ROI

Customers.ai

For example, brands using Customers.ais tools have seen a 25% lift in abandoned cart recovery rates and 5x ROAS by identifying anonymous shoppers and sending timely follow-ups. Repeat Visits : Track returning visitors , understand their intent, and tailor your messaging to nudge them toward conversion.

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How to Create Effective Automotive Inventory Ads (AIA) on Facebook

Neil Patel

Essentially, Automotive Inventory Ads leverage user engagement and show ads to in-market shoppers. Through integration, shoppers are presented with vehicles relevant to their interests, allowing your sales team to focus on converting quickly. Further, AIAs don’t just look for car shoppers—they can look for choosy car shoppers.

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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

Along with engagement and conversions, marketers can use a variety of key performance indicators (KPIs) to measure DOOH campaign effectiveness including sales lift, app downloads and conversion (web conversions, in-app actions, downloads, etc.). Dole Dole partnered with Volta to drive sales during the winter holiday season.

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Decoding corporate communications: Functions, goals and skills

Sprout Social

Allbirds, a vegan footwear brand, attracts conscious shoppers by spreading awareness on how harmful regular sneakers are for the planet via social media: Allbirds—on a mission to make shoes that are less terrible for the planet.

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Why You Should Audit Your YouTube Channel

Neil Patel

Roughly 50 percent of shoppers use online videos to decide between different products. YouTube Audit Phase 1: Analyze Your KPI Performance. You need to understand how your channel is performing right now. This is where KPIs, or key performance indicators, come in. Let’s get started.

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Email Content Automation: What It Means and Why It’s Effective

Litmus

Products viewed by similar shoppers. Define and prioritize your marketing goals, metrics , and key performance indicators ( KPIs ). . Using HTML tags, email marketers can apply the most up-to-date data to personalize content for each subscriber based on: Past purchase behaviors. Popular items. Similar content.

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