Sprout Social

SEPTEMBER 19, 2024

In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Influencer marketing KPIs are essential to campaigns as they quantify the work both you and the influencer do.

Influencer Marketing 125

Influencer Marketing Key Performance Indicator Transform Marketing 125

Sprout Social

NOVEMBER 20, 2024

The answer to that question depends on your specific social media marketing goals and objectives. While earned media value can provide valuable insights into the impact of your social media efforts, it isn’t the only metric that should be considered.

Key Performance Indicator 104

Key Performance Indicator Analytics Social Media Marketing Advertisers 104

Hubspot Marketing

OCTOBER 21, 2024

Set key performance indicators (KPIs). For example, if your timeline is only one month, it wouldn’t make sense to suggest leaning into SEO and blog articles, as those can take months to gain traction. What I included: My timeline of “12 months” was established in my goal and referenced throughout my prompt.

Marketing Plan 127

Marketing Plan Key Performance Indicator Marketing Marketers 127

Buffer Marketing

FEBRUARY 17, 2025

Your job as a social media manager is to convert the raw data of social media metrics into something easily understandable for you, your team, and your executives. On the other hand, your social media team doesn’t need to know the thought process behind your social media marketing strategy.

Transform 113

Transform Analytics Social Media Marketing Key Performance Indicator 113

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Content Marketing Institute

NOVEMBER 6, 2018

That social media approach attempts to go as far and wide as possible, but it holds no regard for whom it reaches, how they might be impacted, or how that impact might reflect on the business. Here’s how to create and implement a channel plan for social media marketing that will enable you to do just that.

Social Media Marketing 111

Social Media Marketing Marketing Plan Key Performance Indicator Marketing 111

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 95

Social Media Marketing User-Generated Marketing Marketers 95

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Which type of content performs best?   The best social media analytics tools for marketers 1.

Analytics 104

Analytics Price Social Media Marketing Key Performance Indicator 104

Martech

JANUARY 7, 2025

Key performance indicators (KPIs) To measure the success of the event, we can track the following KPIs: Attendance rate: Measure how many people registered versus how many actually attended. Post-event follow-up: After the event, gather feedback from attendees and analyze the event’s success.

Key Performance Indicator 104

Key Performance Indicator Logistics Marketing Marketers 104

SocialPilot

JANUARY 21, 2025

Centralized Performance Tracking With a dashboard, all your data from platforms like Facebook, Instagram, X (Twitter), LinkedIn, YouTube, and Google Business Profile is consolidated in one place. This lets you track key performance indicators (KPIs) without switching between multiple tools. The result?

Analytics 111

Analytics Key Performance Indicator Transform User-Generated 111

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. Once you have identified the social media platforms that you will use, you can then determine the KPIs that are most relevant to those platforms.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Sprout Social

DECEMBER 20, 2024

Measuring TikTok branded content ROI Measuring the return on investment (ROI) of TikTok branded content is essential for brands to assess the success of their marketing campaigns and optimize their strategies. TikTok branded content offers a way to authentically connect with your audience and achieve social media marketing goals.

Branding 124

Branding Influencer Marketing User-Generated Key Performance Indicator 124

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. You can benchmark your performance against competitors’ data such as likes, shares, audience behavior, and more.

Price 115

Price Key Performance Indicator SEO Analytics 115

Hootsuite

DECEMBER 3, 2024

What should you measure as a social media marketer? There’s a lot of data available in most social media analytics programs. When choosing what social media metrics to focus on, it’s important to understand which ones matter the most to your brand. Try it free today.

Analytics 105

Analytics CRM Price Key Performance Indicator 105

Buffer Marketing

NOVEMBER 25, 2024

As consumers are increasingly skeptical of traditional brand-led advertising, influencer marketing offers something different: authentic recommendations from trusted voices. "We These are your key performance indicators (KPIs).

Influencer Marketing 114

Influencer Marketing Marketing Marketers Promotion 114

Hubspot Marketing

JULY 14, 2022

Your social media strategy is your master plan for how you create, post, and engage with your social media content. It encompasses your social content guidelines, posting cadence, social media marketing campaigns , creative plans, and engagement strategy. Why You Need a Social Media Strategy.

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

Sprout Social

NOVEMBER 2, 2021

Our primary goal for TikTok is increasing our awareness among key target audiences—social media managers, specialists and other digital marketers. Instead, we track key performance indicators (KPIs) like video views, profile views and audience growth. Refining our TikTok marketing strategy.

Marketing Strategy 138

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 138

Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. If they are positive, you can thank them.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Welcome Software

JANUARY 24, 2025

Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). See it in action.

Key Performance Indicator 144

Key Performance Indicator Customer Journey Social Media Marketing Advertisers 144

Adobe Experience Cloud Blog

JUNE 1, 2012

Social Media has quickly switched from a way for individuals to keep in touch, to a key strategy of business success. For many companies, social media marketing is one of the key ways to attract, retain and interact with consumers. This trend is also true in the B2B market.

Key Performance Indicator 126

Key Performance Indicator Customer Acquisition Social Media Marketing Marketing Automation Platform 126

Hubspot Marketing

MAY 26, 2023

social media marketing). Elements of a Marketing Audit A comprehensive marketing audit may include one or more of the following elements: 1. A SWOT analysis outlines the strengths, weaknesses, opportunities, and threats of your marketing. Back to You Again, no marketing plan is perfect.

Key Performance Indicator 137

Key Performance Indicator Marketing Marketers Price 137

Hootsuite

MAY 20, 2021

Messaging apps support rich media content like interactive voice, video, and images. This allows you to connect with customers in more meaningful ways and gain valuable data to improve customer service key performance indicators (KPIs) like first contact resolution (FCR), average handle time (AHT), and customer satisfaction (CSAT).

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Hootsuite

JANUARY 12, 2021

Search and email and TV marketing are also complex, and yet your peers in those departments have learned how to document the value they create. The key to successful social measurement? Sure, social platforms are full of new and social-specific key performance indicators (KPIs).

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers Advertisers 145

SMA Marketing

JANUARY 11, 2024

It also stretches into email and social media marketing and some other activities you might need to do. HubSpot’s marketing software platform is a COS, where you can access several different pieces of content with different purposes. KPI KPI stands for key performance indicator.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Hootsuite

JULY 2, 2019

That’s why we’ve rounded up the best social media marketing training courses available for free online. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. 15 of the best social media training courses and resources.

Key Performance Indicator 112

Key Performance Indicator Social Media Marketing Advertising Advertisers 112

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. You use this social media metrics map, of course.

Social Media Marketing 137

Social Media Marketing Key Performance Indicator Influencer Marketing Management 137

Sprout Social

JANUARY 26, 2023

Even as you add TikTok posts and media to your existing content calendar, it will still be easy to visualize your entire content lineup at a glance. Once you start using the template, you can even improve how you measure key performance indicators (KPIs).

Key Performance Indicator 145

Key Performance Indicator Analytics Management Social Media Marketing 145

Hootsuite

JUNE 16, 2021

Messaging apps support rich media content like interactive voice, video, and images, making it faster and easier for service agents to both gather and deliver the data they need to troubleshoot and resolve problems faster. Request a Demo.

Key Performance Indicator 129

Key Performance Indicator Customer loyalty Health CRM 129

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Not all social stats are created equal. But be careful. But here’s the thing. Clear data.

Key Performance Indicator 115

Key Performance Indicator Social Media Marketing Whitepaper Marketing 115

Sprout Social

FEBRUARY 22, 2023

This is why social media managers thrive when they embrace a mindset of continual learning and development. Improving your social media marketing strategy requires frequent reevaluation and iteration, and running social media experiments is an essential part of the process.

Key Performance Indicator 134

Key Performance Indicator Social Media Marketing Marketing Strategy Management 134

Adobe Experience Cloud Blog

JANUARY 17, 2017

The Content Strategist suggests an inverted approach to identifying engagement objectives: Ultimately, it helps to work backwards from business goals to determine content objectives, before listing KPIs [Key Performance Indicators], to measure whether those objectives are being met.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Hubspot Marketing

OCTOBER 4, 2019

These should, after all, be your key performance indicators behind your business playbook. Smartsheet provides Excel templates for a variety of marketing dashboards. Whether you're looking for a broad template for tracking big KPIs, to more specific templates for social media marketing, Smartsheet has you covered.

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers Customer Acquisition 144

Marketing Insider Group

FEBRUARY 27, 2024

Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives. This may include a combination of social media platforms, email marketing, search engine optimization, and traditional advertising.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Sprout Social

AUGUST 31, 2022

Measurable: You need to track any social goal with numbers. This is where metrics and key performance indicators (KPIs) come into play. Once you set your goals, identify the key performance indicators (KPIs) you’d like to use to measure your success. State what you will accomplish specifically.

Management 112

Management Product Key Performance Indicator Health 112

Martech

JANUARY 29, 2024

By analyzing customer data and behavior, generative AI can optimize lead generation efforts, improve conversion rates, and enhance overall sales performance. Social Media Marketing: Generative AI can be used to automate social media content creation, scheduling, and optimization. Updated answer: Certainly!

Key Performance Indicator 108

Key Performance Indicator Social Media Marketing Personalized Marketing Product 108