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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

But get it right, and you’ll ride the seasonal waves to PPC success. Plan your peak When planning for seasonal events or promotions in digital marketing, it’s crucial to recognize that seasonality typically unfolds in three distinct phases: Pre-phase. Your budget should be as dynamic as the seasons themselves.

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How to Do Quarterly Ad Planning

Neil Patel

This in-depth guide provides actionable tips for successfully planning your quarterly ad campaign. By the end of this article, you will feel confident in your ability to create a thorough campaign plan you and your team can execute. The first step to future campaign planning is to look at the previous quarter’s performance.