Adobe Experience Cloud Blog

MAY 8, 2019

The pre-purchase, top-of-funnel stage should include “light” thought-leadership content that builds brand awareness, highlights a need, and drives desire. The other half is determining and tracking your key performance indicators (KPIs) to see if your demand generation program is achieving its goals.

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Thought Leadership Key Performance Indicator eBook Direct Mail 134

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Consistent and targeted measurements are how the CMO and marketing leadership communicate their intentions to the rest of the department—they’re also the mechanisms used to report back success (or failure) to their superiors. Likewise, revenue is not the only key performance indicator (KPI) that matters.

Finance 134

Finance Key Performance Indicator Thought Leadership PR 134

Adobe Experience Cloud Blog

OCTOBER 23, 2017

Identifying your key performance indicators and measurable metrics is essential. The post 7 Marketing Campaign Essentials to Drive Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What do you expect from your marketing campaign?

Key Performance Indicator 134

Key Performance Indicator Direct Mail Thought Leadership Marketers 134

Adobe Experience Cloud Blog

MAY 24, 2018

It’s important to understand and be prepared for your key performance indicators prior to launching a campaign. Create a list of goals, and work backward from those goals to define key performance indicators (KPIs) for each campaign, channel, technique, and initiative. Tell me about it in the comments.

Digital Marketing 134

Digital Marketing Key Performance Indicator Thought Leadership Marketers 134

Marketing Insider Group

SEPTEMBER 9, 2020

Here are some foundations of marketing metrics – key performance indicators (KPIs) used to measure marketing projects’ effectiveness. At the Marketing Insider Group, we offer brand storytelling, thought leadership, content marketing, and blog subscription services. Qualified Lead Rate.

Thought Leadership 128

Thought Leadership Customer Acquisition Key Performance Indicator Price 128

Lusha

DECEMBER 9, 2024

Here’s how: Optimize your LinkedIn profile Showcase your accomplishments and thought leadership Share relevant content Engage in industry discussions Connect with potential clients Remember, being genuine is key. Start by creating a professional online presence that shows your expertise and adds value to your network.

Key Performance Indicator 52

Key Performance Indicator Direct Mail CRM Transform 52

Adobe Experience Cloud Blog

JUNE 5, 2019

Digital marketing key performance indicators (KPIs). The post Why Digital Marketing KPIs Keep Your Demand Generation Campaign Relevant appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And what’s at the heart of this evolution? Prioritizing the right digital marketing KPIs.

Digital Marketing 134

Digital Marketing Key Performance Indicator Transform Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 17, 2018

Hold regular meetings to discuss key performance indicators. The post 3 Keys to Maintaining Your Business as Marketing Budgets Shrink appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Key Performance Indicator 134

Key Performance Indicator Thought Leadership Marketers Marketing 134

Litmus

SEPTEMBER 25, 2024

Use thought leadership content and personalized emails to engage and offer insights tailored to customer needs. These KPIs (key performance indicators) give you a clear view of what’s working, what needs tweaking, and where to double down. Financial services For financial services , trust and clarity are crucial.

Management 95

Management Marketers Marketing CRM 95

Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Our primary goal for TikTok is increasing our awareness among key target audiences—social media managers, specialists and other digital marketers.

Marketing Strategy 136

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 136

Adobe Experience Cloud Blog

NOVEMBER 15, 2013

What key performance indicators (KPIs) would you use? Prove Your Worth:10 KPIs for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. What numbers would you give them? No need to panic – just be prepared. Here are 10 KPIs that every marketer should be measuring: 1.

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Key Performance Indicator Content Placement Thought Leadership Marketers 134

Adobe Experience Cloud Blog

APRIL 21, 2014

Before Moneyball, baseball scouts relied on popular but flawed Key Performance Indicators (KPIs) like RBIs (Runs Batted In) and a player’s appearance (aka “the gut”). Moneyball for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Marketing Automation'

Key Performance Indicator 134

Key Performance Indicator Marketers Marketing Thought Leadership 134

Adobe Experience Cloud Blog

FEBRUARY 2, 2016

This set of metrics is called your key performance indicators (KPIs) and should be very closely tied to your organization’s primary business goals. The answer is actually quite mundane: you need to have the right set of metrics to analyze your email marketing channel and optimize it to stardom.

Non-Profit 106

Non-Profit Thought Leadership Key Performance Indicator Fashion 106

Adobe Experience Cloud Blog

SEPTEMBER 19, 2018

Your first step should be your strategic alignment, which occurs when you select the right key performance indicators in your acquisition funnel. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The tactics to meet that goal come next. This is where growth hacking really shines.

Promotion 128

Promotion Key Performance Indicator Transform Thought Leadership 128

Adobe Experience Cloud Blog

APRIL 17, 2014

Presenting your panel with a convincing case for marketing automation is the first step, but once you’ve got buy-in, it’s crucial to follow up your initial pitch with check-ins, making sure the leadership team is consistently aligned with the goal. Check out our report, Developing a Business Case for Marketing Automation.

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Marketing Insider Group

JUNE 8, 2021

KPIs (key performance indicators) are imperative to content marketing success! Goal : Raise Brand Credibility with Thought Leadership Content. The expectation is that the 10% growth is accomplishable within 90 days. Below is a quick video with over one million views on setting SMART goals.

Content Marketing 141

Content Marketing Non-Profit Key Performance Indicator Thought Leadership 141

Adobe Experience Cloud Blog

AUGUST 16, 2018

Only 1/3 of CMOs say ROI of total marketing spend is a key performance indicator, reports Gartner. The post The Case for Email Marketing Metrics: Top 5 Best Practices appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Conclusion. Share with us your experiences in the comments.

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Martech

JANUARY 26, 2023

Social media metrics for paid and organic content are just as important when measuring performance. Track key performance indicators (KPIs) such as likes, shares, comments, reach, sales and leads across all platforms to get an idea of what types of content resonate best with your audience.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Marketing Insider Group

JANUARY 2, 2020

Start Your Transformation with Thought Leadership. Everything rises and falls on leadership. When you begin such a massive undertaking as a marketing transformation, effective thought leadership is unquestionably the key to success.

Transform 110

Transform Whitepaper Thought Leadership Key Performance Indicator 110

Adobe Experience Cloud Blog

APRIL 14, 2016

Marketing efforts are not designed to meet key business objectives. In my opinion, the biggest mistake marketers today make is not tracking key performance indicators back to corporate business objectives. Share your thoughts in the comments below.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Adobe Experience Cloud Blog

OCTOBER 5, 2018

Speaking of measurement, what are the key performance indicators or KPIs for the website? The post How to Turn Your Website Wishes into an Actionable Plan appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Next up in this blog series , we’ll discuss Step 2: Building the Foundation.

Key Performance Indicator 133

Key Performance Indicator Content Placement Thought Leadership Target Market 133

Sprout Social

APRIL 20, 2020

LinkedIn and Facebook are great platforms to build a professional network with current students and alumni and to establish thought leadership. Thought leadership. Which key performance indicators (KPIs) will you use to track and measure your social media efforts?

Branding 145

Branding Education Thought Leadership Key Performance Indicator 145

Sprout Social

MARCH 9, 2023

Internally, the leadership team engages in direct communication with other teams, while externally, executives’ strong social media presence can serve as a thought leadership platform. Executive members of an organization typically communicate externally through social media, media appearances and talks at conferences.

Communications 125

Communications PR Key Performance Indicator Thought Leadership 125

Adobe Experience Cloud Blog

AUGUST 31, 2016

Often, reports on key performance indicators (KPIs) are the driving force behind many seasoned marketing teams. It’s up to you and your team to lead the pack towards real and influential discussions within marketing, and you can start by getting a handle on the right metrics. Data Never Looked So Good.

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Thought Leadership Marketing Automation Platform Key Performance Indicator Marketers 91

Rock Content

MAY 25, 2024

Are you hoping to raise brand awareness, boost your thought leadership cred, or something else entirely? Choosing the right key performance indicators (KPIs) is also crucial. Refer to your long-term business goals when putting together your LinkedIn content strategy.

Key Performance Indicator 94

Key Performance Indicator Thought Leadership SEO Place 94

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Then look to brand awareness and thought leadership. More leads. A growth plateau?

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

SEPTEMBER 21, 2020

This is where you can engage with thought leadership posts and in-depth guides. Measure performance to ensure it’s always delivering the best marketing ROI. Tracking key performance indicators for your blog will reveal what its strengths are and where there are opportunities for improvement.

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Whitepaper eBook Key Performance Indicator User-Generated 144

Rock Content

APRIL 8, 2024

For example, you can repurpose your thought leadership pieces to increase engagement on social media (or vice versa). You can turn to your highest-performing social media posts to use in guest blogs or ebooks to build a following.

Transform 97

Transform eBook Key Performance Indicator User-Generated 97

Sprout Social

APRIL 6, 2023

With spreadsheets, you can easily label columns and rows with the information you need such as creation steps, approval steps, date and time, media and Key Performance Indicators (KPIs). There are two common options to create content calendars—a spreadsheet or by using project management software.

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Key Performance Indicator Thought Leadership Management Branding 98

Search Engine Land

MAY 13, 2024

For example, long-form articles and thought leadership content tend to perform well on LinkedIn, while short, snappy updates and engaging visuals are key on X. Publish guest posts on relevant websites Wanna know one of my all-time favorite ways to boost brand awareness and establish thought leadership?

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Whitepaper Thought Leadership User-Generated Key Performance Indicator 109

Buffer Marketing

JUNE 13, 2024

Content distribution metrics to track your results Your content's performance will vary from one channel to the next. With that in mind, define your key performance indicators (KPIs) for each channel so you can monitor and analyze the results. These metrics should align with your goals.

PR 129

PR User-Generated Promotion Key Performance Indicator 129

Adobe Experience Cloud Blog

APRIL 19, 2012

But what you have to do is develop a set of metrics around your content that are tied to KPIs: Key Performance Indicators. So I’m throwing it back to you with that classic marketing answer which applies to any marketing related question: it depends. So is your content meant to raise awareness of your product or service?

Content Marketing 117

Content Marketing Energy Key Performance Indicator Marketers 117

Marketing Insider Group

MAY 11, 2020

Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership. Thought leadership: Developing a credible library of content that signals your authority and expertise draws in decision-makers. Thought leadership, lead generation, building awareness?

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketers 93

Pam Didner

MARCH 17, 2021

For example, management wants to have more thought-leadership content, but the product team would ask you to spend all your budget on product content. Gather their feedback, recognize their needs, comprehend their expectations of your content marketing efforts.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketers 97

SMA Marketing

APRIL 18, 2024

Content Marketing Content marketing is a powerful strategy for lawyers to establish thought leadership, build brand awareness, and attract potential clients. However, a positive ROI typically indicates that the marketing efforts are generating sufficient leads, inquiries, and, ultimately, new clients for the law firm.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Rock Content

APRIL 15, 2024

Choose associated key performance indicators (KPIs) to track success, and don’t be afraid to think beyond the obvious ones (like web traffic). But without thought leadership, you won’t develop the industry authority you need to win your buyers’ trust. However, the ultimate sweet spot lies somewhere in the middle.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Scoop.it!

DECEMBER 27, 2022

It is an effective tool for increasing traffic, developing thought leadership, and hiring new staff. You can also measure your return on investment (ROI) as a key performance indicator. For B2B businesses, LinkedIn is often the best business social media platform to connect with their target market.

Key Performance Indicator 59

Key Performance Indicator Social Media Marketing User-Generated Thought Leadership 59