Marketing Insider Group

OCTOBER 16, 2024

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. Use Analytics to Measure and Adjust Your Strategy Tracking analytics is crucial to an effective B2B social media marketing strategy.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Marketing Insider Group

JUNE 1, 2021

What Should You Expect from Content Marketing? Before you quantify, you should understand more about content marketing ROI. Content marketing costs 62 percent less than traditional marketing and generates three times more leads. Content marketing’s foremost objective is to attract your ideal buyers.

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper User-Generated 145

Marketing Insider Group

JANUARY 19, 2021

But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. Traditional marketing costs 62% more than CM.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. Take Demandbase for example.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. 78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. Today, we’re diving into how to get better content marketing results for your business.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Hubspot Marketing

NOVEMBER 30, 2022

The channels that can play a part in your content marketing strategy include: Blog posts: Writing and publishing articles on a company blog helps you demonstrate your industry expertise and generates organic search traffic for your business. Video marketing vs. commercial advertising. Email contact lists vs. email spam.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Lusha

JULY 17, 2024

Let’s face it: traditional marketing can feel like throwing darts blindfolded. That’s the essence of Account-Based Marketing (ABM). Clear Communication: Establish regular communication channels between sales and marketing. Shared Metrics: Define key performance indicators (KPIs) that both teams agree on.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52