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How to write a white paper that inspires a year-long content strategy

Sprout Social

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. DataDance [link].

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Your Guide to Marketing Transformation in 2020

Marketing Insider Group

But, in today’s world, if you haven’t transformed your marketing strategy much beyond a few tweaks to your SEO every time Google updates its algorithms, you’ll fall behind your competitors. In today’s world of digital everything and cognitive computing, you need a total marketing transformation to stay ahead of your competition.

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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Key performance indicators should be identified in the strategy. To drive your point home, highlight existing assets – white papers, articles, blog posts, etc. that can be transformed into a “snackable” video series. HANDPICKED RELATED CONTENT: 101+ Key Performance Indicators – Pick the Best.

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Measuring What Matters: Optimizing Your Marketing Performance Metrics

Lynton Web

While vanity metrics like social media followers or email open rates can provide helpful context, the real power lies in tracking key performance indicators (KPIs) that directly tie to business outcomes. Consider how one financial services firm transformed its lead generation process through this analytical approach.

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The ROI of Marketing Automation

Adobe Experience Cloud Blog

What key metrics do you report on a weekly, monthly, and quarterly basis? What key performance indicators (KPIs) will you use to determine if your revenue processes are on track? Marketo whitepaper: The ROI of Marketing Automation (registration required). Measurement and Metrics. How do you measure campaign ROI?

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

It adds the current digital transformation context, marking the technical and cultural transition from traditional to digital processes. The arrival of online advertising tools, in particular Google AdWords (Google Ads, nowadays) and Google AdSense, transformed the browsing experience. In his publication on Marketing 3.0,

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. What’s inside will differ depending on the channel or marketing campaign. Marketing strategy.

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