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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.

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16 Crucial Social Media Metrics to Track In 2024

SocialPilot

Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. Video views Video views are the number of times a video has been watched on social media platforms. Let’s dive in and discover the metrics that truly matter.

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The Ultimate Guide to Video Marketing

Hubspot Marketing

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

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7 Video metrics you need to know to measure success

Sprout Social

If you’re looking to ramp up your video marketing strategy , it’s important to know how to measure its performance. And that all starts with knowing the right video metrics to track. What are video content KPIs and why is it important to measure them? Ready to dive in?

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The Ultimate Guide to Content Marketing in 2019

Hubspot Marketing

According to a recent HubSpot research, over 50% of consumers say they want to see videos from the brands they interact with. Additionally, video marketing can boost conversions, improve ROI, and help you build relationships with audience members. Next, set key performance indicators (KPIs) for your SMART goals.

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Why You Should Audit Your YouTube Channel

Neil Patel

Ready to overhaul your channel and ensure you’re getting the most from your video marketing strategy? YouTube Audit Phase 1: Analyze Your KPI Performance. You need to understand how your channel is performing right now. This is where KPIs, or key performance indicators, come in. Let’s get started.

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9 tips to get the most from your social media video content

Sprout Social

When setting your goals, determine where your content falls in the marketing funnel. What do you hope to accomplish with your video? Once you’ve determined your high-level goals, you’ll need to decide which metrics will be your key performance indicators and set benchmarks for performance. Don’t neglect SEO.