Content Marketing Institute

MAY 14, 2018

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Marketing Insider Group

JANUARY 19, 2021

If your content marketing efforts achieve the goals you set, your brand will be successful. Before you begin setting goals and building content marketing strategies to grow your business, you must define your key performance indicators (KPIs). White papers. Use the Right Metrics. Pillar pages.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Hubspot Marketing

NOVEMBER 30, 2022

The channels that can play a part in your content marketing strategy include: Blog posts: Writing and publishing articles on a company blog helps you demonstrate your industry expertise and generates organic search traffic for your business. Video marketing vs. commercial advertising. Email contact lists vs. email spam.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

SMA Marketing

APRIL 18, 2024

Content Formats: Explore different content formats to diversify your content marketing efforts and cater to different audience preferences. This may include blog posts, articles, whitepapers, e-books, videos, podcasts, infographics, and case studies.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. But your work continues.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about rethinking the model of video marketing itself. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. How the old model fails.

Video Marketing 111

Video Marketing Key Performance Indicator Whitepaper Marketing 111

Backlinko

MAY 14, 2024

Gyubee also uses video marketing to showcase menu items. Helping to engage its target market. Like white papers and case studies. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. And attract new and existing customers.

PR 113

PR Customer loyalty User-Generated SEO 113