Search Engine Land

AUGUST 5, 2024

This ruling could influence how century-old antitrust laws are applied to modern digital markets in pending cases against Amazon, Apple, and Meta. Between the lines. The case revealed Google pays Apple $20 billion annually for default search status on iPhones. The big picture.

Law 100

Law Digital Marketing Advertising Advertisers 100

illumin

NOVEMBER 12, 2024

Data privacy has long been a new wild west in the US, but as technology advances, so does the demand for stronger data privacy laws. While there is still a journey ahead of the bill before its contents become law, data privacy laws will continue evolving in the US as users seek to protect their privacy from ever-hungry tech companies.

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Law Advertising Advertisers Health 52

Search Engine Land

MAY 31, 2024

Google is rolling out changes to comply with new state privacy laws and user opt-out preferences across its ads and analytics products in 2024. This change Google is implementing will help keep advertisers on the right side of the law when it comes to privacy. The big picture. Why we care. What they’re saying.

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Law Advertising Advertisers Analytics 90

Digital Marketer

NOVEMBER 27, 2023

These universal laws are the anchors that keep a business steady, helping it thrive amidst uncertainty and change. In this guide, we’ll explore three laws that have proven to be the cornerstones of successful marketing. Let’s uncover these essential laws that pave the way to success in the unpredictable world of business marketing.

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Law Transform Marketing Marketers 88

SMA Marketing

NOVEMBER 14, 2024

Whether launching a new law firm or considering new marketing strategies for your established practice, your website is vital to your digital marketing efforts. Today, we’re covering the details of everything your law firm website. Today, we’re covering the details of everything your law firm website. Read more

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Law Digital Marketing Marketing Strategy New Markets 40

Search Engine Land

NOVEMBER 8, 2023

The platform has been using JavaScript code to detect ad-blocking extensions without asking users for consent first, claims privacy expert, Alexander Hanff – who has filed an official complaint with the Irish Data Protection Commission (DPC) The alleged act could mean YouTube is violating EU privacy laws – however, Google is denying the charge.

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Law Advertisers Advertising Search Marketers 111

Chief Martec

AUGUST 8, 2023

I’ve floated the idea of an Inverse Conway’s Law in previous posts before, but only in passing. Conway’s Law (broad interpretation) To understand Inverse Conway’s Law, you first need to understand Conway’s Law. A product reflects the organization of the vendor who built it.

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Law Transform Customer Journey Communications 77

SMA Marketing

AUGUST 29, 2024

By harnessing paid ads, law firms can effectively target specific demographics and reach individuals needing legal assistance. When someone searches for phrases like “personal injury lawyers,” it’s common for them to encounter local ads tailored to their geographical location.

Law 52

Law Advertising Advertisers 52

Martech

JULY 27, 2022

The rest of the companies are either non-compliant (44%) or partially compliant (45%) with these privacy protection laws, according to research from CYTRIO , a data privacy compliance company. More than 50% of companies fail to comply with these laws despite stating on their websites that they need to do so. Used with permission.

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Law B2C Education Digital Marketing 141

Scoop.it!

JULY 4, 2024

About 84% of law firms generate leads through organic social media traffic. The constant availability of new information makes content marketing efficient for law firms to showcase their excellence and engage with potential clients. But first, let’s understand what content marketing for law firms entails.

Law 59

Law Whitepaper Marketing Strategy Content Marketing 59

Neil Patel

AUGUST 10, 2021

Law firm marketing is essential to attracting clients and sharing what your law practice offers. The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. Rather than pushing a product or service upon them, you want to draw people to your law firm.

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Law Inbound Marketing Education Traditional Marketing 139

Zumvu

NOVEMBER 15, 2022

Law firm SEO is replete with a lot of things to know. Law firms that show up as number 1 in Google for key phrases are those who put the time and investment into this form of digital marketing

Law 98

Law SEO Digital Marketing Marketers 98

Backlinko

MAY 8, 2024

These results come from a thoughtful law firm SEO strategy. What Is Law Firm SEO? Law Firm SEO is the process of driving traffic to your law firm’s website on search engines like Google and Bing. How to Create a Law Firm SEO Strategy in 5 Steps 1. Let’s start with the basics. But may be more affordable.

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Law SEO PR User-Generated 75

Search Engine Journal

JANUARY 4, 2023

Meta has been fined a total of $414 million by the Irish Data Protection Commission for violating EU privacy laws. The post Meta Fined $414M for EU Privacy Law Violations appeared first on Search Engine Journal.

Law 112

Law 112

Aspiration Marketing

MARCH 16, 2023

In this edition of our Leadership Spotlight series, we had a Q&A with Vasile Tiple about his role as the Founder of Goodlegal.io, a leading legal infrastructure platform.

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Law Marketing Strategy Marketers Marketing 232

Search Engine Journal

SEPTEMBER 25, 2022

Learn these important ways to improve the search presence of your law firm's website. The post Website Organization Best Practices For Law Firms appeared first on Search Engine Journal.

Law 106

Law SEO 106

Sachs Marketing Group

JANUARY 30, 2023

With the increasing competition and the need to reach a wider audience, law firms realize the importance of having a strong online presence. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Neil Patel

AUGUST 9, 2021

Besides performing research and finding the right keywords, you’ll need to ensure your campaign follows marketing laws. Do you know which laws apply to you and which don’t? However, here’s a quick rundown of the most common marketing laws in the U.S. Marketing Laws to Be Aware of and Follow. and abroad.

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Law Non-Profit Health Advertising 137

Hootsuite

JULY 25, 2023

This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. Why do law firms and lawyers need rules for social media? Why do law firms and lawyers need rules for social media?

Law 84

Law Communications Advertising Advertisers 84

Search Engine Journal

MAY 30, 2023

Try these 8 tried and testing tactics to generate law firm leads with video. The post Video Marketing For Law Firms: 8 Tactics For Lead Gen Success appeared first on Search Engine Journal.

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Law Video Marketing Marketing Marketers 96

Martech

SEPTEMBER 14, 2022

Among the issues raised: Complying with the different privacy requirements of different state laws is making data collection and use increasingly unwieldy. Businesses want single law covering the entire nation, but that’s been rejected by Speaker of the House Nancy Pelosi (D-CA). Trust is everything in business.

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Law Marketing Marketers Communications 96

Spiralytics

NOVEMBER 14, 2022

8792 and the Electronic Commerce Act of 2000 (“E-Commerce Act”) cover e-signature law in the Philippines. “AN Contracts for the carriage of goods and electronic transactions within the government, including government-owned and controlled corporations, are subject to the regulations outlined in this law.

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Law Real Estate User-Generated Health 95

Exposure Ninja

DECEMBER 3, 2023

PPC is a great marketing channel for any law firm. There are more types of PPC ads, but these are the ones you’ll use most in your law firm’s PPC campaigns. It’s unlikely people will make an impulse purchase with a law firm, which is what many social media ads are designed to do.

Law 52

Law User-Generated Advertising Advertisers 52

Exposure Ninja

DECEMBER 3, 2023

PPC is a great marketing channel for any law firm. There are more types of PPC ads, but these are the ones you’ll use most in your law firm’s PPC campaigns. It’s unlikely people will make an impulse purchase with a law firm, which is what many social media ads are designed to do.

Law 52

Law User-Generated eBook Digital Marketing 52

Search Engine Journal

MARCH 28, 2021

Law firms benefit from an optimized site that generates website traffic and attracts new clients online. Learn the fundamentals of Law Firm SEO here. The post What Is Law Firm SEO? via @xandervalencia appeared first on Search Engine Journal.

Law 87

Law SEO 87

Exposure Ninja

NOVEMBER 13, 2023

But how does law firm SEO differ from standard SEO? How can your law firm make the most of SEO and get to the top of Google? By the end of this guide, you’ll know the answer to those two questions, and you’ll have plenty of actionable insights into how to improve your law firm’s SEO.

Law 52

Law PR SEO Real Estate 52

Search Engine Journal

OCTOBER 6, 2022

The post Why Content Marketing For Law Firms Doesn’t Have To Be Boring appeared first on Search Engine Journal. It’s time for content marketers to reinvent the way they look at creating content for a "boring" niche.

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Law Content Marketing Marketing Marketers 114

Search Engine Journal

OCTOBER 3, 2022

If you're looking to get new clients in the door, a content refresh may be the next best step for your law firm. The post How To Get Law Firm Leads By Refreshing Your Content appeared first on Search Engine Journal.

Law 93

Law SEO 93

Search Engine Journal

APRIL 13, 2022

Getting a law firm to rank at the top of Google Search is a big undertaking. The post What’s The First Step In Law Firm SEO? Take the first step with this foundational guide. appeared first on Search Engine Journal.

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Law SEO 88

Search Engine Journal

DECEMBER 2, 2022

Here’s how to achieve seven figures with law firm website marketing. The post How To Achieve 7-Figures With Your Law Firm Marketing Website appeared first on Search Engine Journal.

Law 88

Law Marketing Marketers SEO 88

Search Engine Journal

OCTOBER 13, 2021

The post Website Accessibility & the Law: Why Your Website Must Be Compliant appeared first on Search Engine Journal. Designing for inclusion and website accessibility isn't just for compliance – it is a good business decision to make. Learn why here.

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Law 124

Search Engine Journal

APRIL 1, 2022

The post 5 Reasons Law Firms Need Specialized Legal Content Marketing appeared first on Search Engine Journal. The majority of lawyers don’t have a marketing budget, yet content marketing is essential for SEO, lead generation, and conversion. Here's how it's done.

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Law Content Marketing SEO Marketing 106

Search Engine Land

NOVEMBER 17, 2022

New data protection laws, which apply to the collection and processing of personal information, will be coming into effect in California, Colorado, Connecticut, Virginia and Utah in 2023. You can read more about the new laws here. Ads and analytics only. This update relates to Google’s ads and analytics products. Dig deeper.

Law 81

Law Analytics Advertising Advertisers 81

Search Engine Journal

SEPTEMBER 29, 2022

A Guide To Content Marketing For Law Firms helps you take the complexity out of legal content and make it more engaging for potential clients. The post Content Marketing For Law Firms: Expand Your Reach & Increase Your Search Rankings appeared first on Search Engine Journal.

Law 91

Law Content Marketing Marketing Marketers 91

Content Marketing Institute

NOVEMBER 11, 2019

Read on for the seven laws for the next decade of marketing from the founder of the Content Marketing Institute. Continue reading → The post Marketing 2030: 7 Laws for Content Marketing Success appeared first on Content Marketing Institute. These recommendations are not for the weak of heart.

Law 106

Law Content Marketing Marketing Marketers 106

Search Engine Journal

FEBRUARY 28, 2020

The post 6 SEO Content Writing Tips for Law Firms via @krisjonescom appeared first on Search Engine Journal. Writing SEO content is among the most effective digital marketing strategies for lawyer clients. Here's how to do it right.

Law 123

Law SEO Digital Marketing Marketing Strategy 123

Search Engine Journal

SEPTEMBER 8, 2022

Discover how to optimize your law firm’s website and business listings to rank better for local SEO. The post Local SEO For Law Firms: Get More Local Clients appeared first on Search Engine Journal.

Law 71

Law SEO 71