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Guardrails and governance: How to protect your brand while using AI

Martech

It ensures marketing is ethical, compliant and aligned with broader organizational goals. In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising. Dig deeper: U.S.

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Top Trends in the Future of Email Marketing AI for 2025

Vertical Response

AI-driven automation in email marketing significantly improves campaign management and execution. Workflow Automation AI automates routine tasks in email marketing, such as list management and content scheduling, enabling marketers to concentrate on higher-level strategies and creative initiatives.

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How to choose the right content marketing agency

Search Engine Land

What is a content marketing agency? A content marketing agency is an expert team that helps businesses plan, create, and execute a content marketing strategy. That team usually includes project and account managers, content strategists, content writers, editors, SEO experts, graphic designers, consultants, salespeople, and more.