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Guardrails and governance: How to protect your brand while using AI

Martech

In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising. state data privacy laws: What you need to know Some rules like color palette, fonts and spacing can be hard-coded into AIs parameters. Dig deeper: U.S.

Branding 130
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How to Build a Successful Online Community: A Step-by-Step Guide

Hubspot Marketing

I asked Jenny Sowyrda , Manager of Community Strategy and Operations at HubSpot, her tips for building an online community and understanding your motivations was her first piece of advice: “Know why you’re building a community (from a business perspective) and who you’re building a community for. Understand why you’re building a community.

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Murphy’s Law: When Events And Weather Collide (And How to Handle It)

Adobe Experience Cloud Blog

Even with careful planning, events are subject to Murphy’s Law : “If anything can go wrong, it will.”. Here’s a list of what I did to get ready again: Asked the Venue for Available Dates : I ran those dates by the stakeholders to check availability and then confirmed a new date about one month out to ensure enough promotional time.

Law 134
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How to grow your organic reach with behavioral analytics insights

Martech

Tracking navigation paths and reducing rage clicks promotes user retention, creating a smoother experience. Comply with GDPR , CCPA and other privacy laws by providing clear consent notifications and applying strong data protection measures. Here’s how to manage data overload, respect privacy and combine data for a well-rounded view.

Analytics 124
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Should You Choose a Single vs. Double Opt-In Strategy?

Litmus

Your opt-in strategy also goes beyond your email program’s preferences, since there are data privacy laws to follow. Marketers with subscribers in the UK and EU have had to adhere to GDPR rules for years now, but new data privacy laws pop up frequently. What is the single opt-in process?

Law 109
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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Direct sales conversations and promotions. Brand management tool Marq found that “ consistent brand presentation across all platforms can increase revenues by up to 23%.” Channels to use to manage customer relationships. For instance, use post-purchase engagement surveys to determine Net Promoter Scores (NPS).

CMO 127
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The guide to winning social media for law firms

Sprout Social

But that’s no longer the case as the use of social media among independent attorneys and law firms is becoming increasingly popular. That said, some law firms may still be struggling to use social media effectively. You’ll be able to understand how social media can benefit your law firm and how you can make the most of it.

Law 110