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Elevate your data strategy: From cookies to universal consent and preferences by Edna Chavira

Martech

In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard cookie banner solution. Join us for this session in which we’ll explore the pivotal shift from traditional cookie consent to the dynamic world of Universal Consent and Preference Management (UCPM).

Transform 111
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AI-powered martech releases and news: November 21

Martech

To be fair, the machines only violated one of Asimov’s Three Laws of Robotics: A robot may not injure a human being or, through inaction, allow a human being to come to harm. A robot must obey orders given by humans, except where such orders would conflict with the First Law. Bluecore , acquired the AI Shopping Assistant, alby.

Law 108
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How to START building a modern digital marketing plan

Search Engine Land

Additionally, changing privacy laws and attribution challenges add to the complexity. Here, you’ll define the aspects needed to manage and measure the successes and provide accountability for the plan. At this phase, you’re also setting up our project management system or aligning resource planning platforms to manage the work.

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3 strategies to navigate change as digital privacy evolves

Martech

Today’s legal and technical constraints are progressively affecting data collection, a critical component for targeting and campaign activations — so marketers need to follow a strong change management strategy to maintain a competitive advantage. This is especially important now, as modern tools rely heavily on automation and algorithms.

Transform 110
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Why ChatGPT will profoundly transform every marketing career, starting now

Businesses Grow

In 2023, marketing and the marketing profession will be transformed. The proposed Journalism Competition and Preservation Act would allow news publishers to collectively negotiate with online platforms such as Facebook and Google for compensation for their content, granting them an exemption from antitrust laws in the process.

Transform 145
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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement.

Gen Z 101
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What Is Generative AI and How Does It Work?

Backlinko

This kind of AI is common with data analysts who need to manage risk and make data-driven decisions. It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. This type of AI is most common in chatbots and AI assistants. It also generates outlines and creative content.

Transform 113