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Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

Customers.ai

Yes, trigger-based email marketing works well for B2B businesses by automating responses to actions like downloading a whitepaper, attending a webinar, or visiting key pages on a website. How does segmentation improve trigger-based email marketing? What compliance rules apply to trigger-based email marketing?

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

Market segmentation. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. Such law establishes the rights that citizens have regarding how companies use their data. This is the most common type of customization.

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101 Landing Page Optimization Tips

Unbounce

Segment your customers and traffic sources If you have different types of customers, build a landing page for each segment and drive traffic via separate sources. This will allow you to measure your most effective market segmentation. We’d recommend reading “Permission Marketing” by Seth Godin for more good behavior ideas.