Adobe Experience Cloud Blog
MARCH 16, 2018
This is obviously great news for consumers, but what about marketers? Nearly three out of every four marketers don’t fully understand the GDPR privacy laws they’ll be tasked to operate within, while one in four organizations say they’re still in initial planning stages. Is GDPR a burden or a blessing?
Adobe Experience Cloud Blog
APRIL 26, 2018
The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) Privacy Laws/GDPR Compliance. The Real Cost of Duplicates.
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Adobe Experience Cloud Blog
JANUARY 17, 2014
Sign #4: Privacy Law Concerns. You’re concerned about new privacy laws about tracking opt-ins and providing audit trails. Some of these new laws will be much more strict, and carry bigger consequences. Marketing automation can drastically simplify tracking and compliance. Sign #7: You Are “Marketing at Random”.
Adobe Experience Cloud Blog
APRIL 18, 2018
While some marketers might shudder at the thought of losing past data (and the efforts they’ll have to make to compile new, probably less complete data), the GDPR really allows marketers to do what they’ve always wanted to do: compel and engage their audience. Data Protection Officer. Legitimate Interest.
Martech
JULY 28, 2023
Privacy legislation, consumer pressure reshaping marketing Since 2018, more than 75% of states have considered privacy legislation, and 10 have enacted comprehensive state privacy laws, with more passing privacy legislation as the year progresses. laws means even marketers who only market within the U.S.
Many Chat
SEPTEMBER 17, 2022
At ManyChat, we proudly provide tools that comply with privacy laws worldwide. We’re excited to share that ManyChat is the first Chat Marketing Automation platform that received ISO 27001 certificate. BSI Group , one of the world’s largest certification bodies, performed the audit and certification.
Adobe Experience Cloud Blog
JUNE 22, 2018
It is a relatively young market but, as seen above, it’s destined to become a staple of every marketing team’s strategy before we know it. If your team hasn’t yet adopted a marketing automation platform, here are five reasons why it’s an investment worth making today. Time Savings.
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