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Holiday Rush vs. Everyday Sales: Building Sustainable Facebook Ad Campaigns

Customers.ai

They focus on timeless messaging, products, and offers that arent tied to specific holidays or events. For example, you could retarget customers who purchased during Black Friday with a complementary product ad or a bounce-back offer (20% off your next purchase!). Best-Sellers: Which products flew off the shelves?

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How to Successfully Design a Multilingual Website: Tips & Considerations

Orbit Media Studios

You or your client offer a service or product that has global appeal and are hoping to target a global audience. In many cases, you’re translating the bulk of your content but adding or removing some based on local laws or culture. Does marketing vary by region or country? This is why content localization is so valuable.

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Real-Time Visitor Identification: Meet the Buyers Behind Every Click

Customers.ai

You dont need to break any privacy laws or feel like youre sneaking around. Theyre clicking around, checking out products, and maybe even adding items to their cart. email with a curated list of products theyve browsed. Use AI to recommend the most relevant products or actions for each visitor. And the best part?

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Can Account-Based Marketing and Content Marketing Get Along?

Content Marketing Institute

Marketing leaders got frustrated with everyone being frustrated with them. Along comes ABM, which is essentially a better way to do outbound marketing. Account-based marketing 101. If you’ve never encountered it, the term account-based marketing might seem vague and unhelpful. Executives got frustrated with this.

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The Ultimate Facebook CAPI Playbook: Unlocking Higher ROAS and Lower CPAs with Super CAPI

Customers.ai

Important Next Steps See what targeted outbound marketing is all about. This helps businesses stay compliant with privacy laws, such as GDPR and CCPA, while still tracking conversions. Page Views: Monitor visits to key pages, such as landing or product pages. All at no cost to you. Interested? With iOS 14.5

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Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

Customers.ai

Thats where trigger-based email marketing comes in. Browsing a product? Some of the most effective email marketing triggers include: Abandoned Cart Emails : Bring back customers who almost made a purchase but left something in their cart. Think of it as the perfect mix of timing, relevance, and automation. Abandoning a cart?

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5 Ways to Future-Proof Your B2B Outbound Lead Generation Strategies

Customers.ai

For example, when a user comes to your site and downloads a report, that doesn’t necessarily mean they are interested in your product. However, if a user comes to your site, visits a product page, visits the pricing page, and then fills out a request a demo form, they likely are. We can’t treat these visitors the same way.