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Semrush acquires Third Door Media, including MarTech

Martech

The editorial and conference teams will remain in place as part of Semrush. While many marketers see Semrush as a software provider, it’s also a martech platform, offering tools that go beyond software to enhance marketing strategies. What happens to MarTech and the MarTech Conference? What does it mean for Semrush?

Law 132
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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Relationship marketing that champions your customers and marketing partners. In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers. Track a unified goal.

CMO 124
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How to create an influencer contract (plus template)

Sprout Social

Free Resource: Streamline your influencer marketing strategy with our ultimate toolkit. Get a ready-to-use brief template, a flexible contract template and exclusive research on what drives successful influencer partnershipsall in one place. Usage rights often create back-and-forth between legal and marketing teams.

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The Hardest Part About GDPR Isn’t What You Think

Adobe Experience Cloud Blog

But, beyond the technical and tactical considerations of this important legislation, I fear that along the way we’ve lost sight its true meaning for the marketing industry. Marketing Is at a Crossroads. High-performing marketing teams have moved beyond compliance (legal-first) to truly adopt a marketing-first mindset.

Law 134
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Why we care about email marketing: A marketer’s guide

Martech

Permission has evolved from a vague concept to a best practice and now to the law in most countries around the world. The evolution continues, too, because permission is now intertwined with privacy expectations, both from the individual’s perspective and as enshrined in law in just about every country with commercial email senders.

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How to Respond to the Loss of Third-Party Cookies

Litmus

The upcoming cookie changes come after a few privacy legislation and policy changes in the past handful of years: GDPR General Data Protection Regulation (GDPR) is a European Union law that went into effect in 2018 that requires companies to collect affirmative consent from email subscribers.

Law 111
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How to Create Your First Website Like a Pro

Neil Patel

Print and store this master list in a safe place. Popular plugins: Jetpack: This integral plugin enhances your site security, performance, marketing, and design capacity. Be sure to check the relevant law in your area and update your website regularly. You’ll now be taken to the progress page. Time to log in to WordPress!

eCommerce 137