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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

This insight shows how crucial a solid marketing database is for your bottom line. Targeted Marketing: Knowing who your customers are and what they like lets you hit the bullseye with your marketing messages. It’s not just polite; it’s respecting their privacy and adhering to laws like GDPR.

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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]

Customers.ai

What It Does: The visitor tracking and demographics tool provides insights into visitor demographics, including age, gender, location, and interests, aiding in targeted marketing strategies. 5) Reviews: “Understanding our visitor demographics has allowed for more personalized marketing campaigns.” – Capterra Reviewer 5.

Insiders

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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Website / URL * Grade my website Understanding Contact-Based Marketing Understanding contact-based marketing is key to appreciating its role in creating deeper, more effective customer relationships in today’s digital landscape. What is Contact-Based Marketing? Personalized marketing to individuals, not accounts.

CRM 99
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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

Based on these insights, look for real-time opportunities to adjust your spending to ensure your budget always targets the highest-performing channels. Forecasting Sales Imagine if you could predict the outcome of your marketing campaigns and forecast your sales.

Transform 103
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Email Capture Software: The 15 Best Tools for Ecommerce (Reviewed)

Customers.ai

Targeted Triggers : Reviewers highlight its targeting options that allow users to control which forms display on specific pages or posts, making it useful for personalized marketing. Privy URL : [link] What it Does : Privy offers pop-ups, email capture forms, and exit-intent banners, primarily targeting ecommerce stores.

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The essential guide to customer data integration (and its impact)

Use Insider

This makes it easier to follow applicable laws and regulations (like GDPR or CCPA) since you see exactly how your data is stored and processed. However, if you also want to use your data to boost customer engagement, conversions, and revenue through targeted marketing, a campaign CDP like Insider is likely to be the best fit.

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Email Marketing for Hotels — How to Get It Right

Hubspot Marketing

This sequence should cover some basic information: Your address and a clear unsubscribe button (required by law) How often you'll communicate with them What value emails have for readers Welcome email campaigns are arguably the most important emails you‘ll ever send to guests.