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How AI is changing the rules of web traffic

Martech

It’s also the reason behind the ongoing dispute between Meta and the Canadian government, with Canada introducing revenue-sharing laws to ensure news publishers are compensated when platforms display their content without driving traffic to their websites. ” In that case, there’s no need to worry.

Transform 126
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What is generative engine optimization (GEO)?

Search Engine Land

While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. Evolution in user search behavior GEO is essential because AI-driven search is transforming how people find and consume information.

Transform 131
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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. will have the edge, as this data will be more reliable than third-party data adhering to stricter privacy laws. Dont feel like youre prepared?

Gen Z 101
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3 strategies to navigate change as digital privacy evolves

Martech

You’ll want to start by making the most of the tools and data you already have in place, then think about investing in new tools and tech to adapt to privacy standards. Harness the power of your data to achieve your goals Navigating privacy laws and evolving customer preferences has made data collection increasingly challenging.

Transform 110
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5 CMO tips to transform marketing operations from killer to dream fulfiller

Martech

Later, he found more balance, challenging constraints at critical junctures while channeling his creative genius to transform industries. Savvy CMOs understand this law of diminishing returns and seek progress over perfection. Early in his career, he challenged everything, eventually leading to his ousting from Apple.

Transform 107
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TikTok files challenge with Supreme Court

Martech

Supreme Court, asking it to block a law that would go into effect on Jan. TikTok says the law violates the First Amendment. Feel free to place your bets on where the Supreme Court will come out on this. Dig deeper: How TikTok is transforming brand advertising Email: Business email address Sign me up! Processing.

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The Negativity Fast: How a Simple Practice Can Transform Your Life

Duct Tape Marketing

The Negativity Fast: How a Simple Practice Can Transform Your Life written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Anthony Iannarino, a renowned expert in B2B sales, bestselling author, and advocate for positivity.