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When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

Hubspot Marketing

Misinformation This involves outright false claims about your product or service. Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? At its peak, the term “Celsius drink Ozempic” reached a whopping 11.7

Branding 126
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Yelp brings antitrust lawsuit against Google

Martech

Yelp will argue that Google harms consumers by promoting its own inferior local search product over other local search providers, stifling competition and increasing costs for its rivals. Yelp is claiming damages in an amount to be calculated, the damages to be treble under the 1914 Clayton Act. .”

Law 116
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Google tightens rules on Crypto Ads in Switzerland

Search Engine Land

Google is updating its advertising policies for financial products, specifically focusing on cryptocurrencies. Why it matters: The new policy clarifies Google’s stance on cryptocurrency-related ads in Switzerland, aiming to ensure that only compliant and licensed entities can promote their services. Why we care.

Law 81
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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

Example : Nike has already integrated AR into its mobile app, allowing consumers to scan products in-store and visualize how they would look in different environments or on their bodies. This trend will be more prevalent in retail ads by 2025, enhancing product discovery and purchase convenience.

Gen Z 101
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How to Build a Successful Online Community: A Step-by-Step Guide

Hubspot Marketing

Setting up an email inbox for a bakery vs. a law firm, however, will look different. If you’re getting community feedback, I’d recommend involving product management stakeholders. Create a promotion plan. “I Leverage the promotion plan you created, and watch it come to life. Identify the ideal audience for your community.

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Yelp sues Google, alleging illegal dominance of local search

Search Engine Land

Yelp will argue that Google harms consumers by promoting its own inferior local search product over other local search providers, stifling competition and increasing costs for its rivals. Yelp is claiming damages in an amount to be calculated, the damages to be treble under the 1914 Clayton Act.

Law 100
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Marketers push back on Google’s attempt to derail California privacy bill

Martech

The organization, which claims to be “a non-profit organization with a single goal: to promote small businesses access to essential digital technologies and tools,” doesn’t disclose it is funded by Google and Amazon. There are currently 12 states with data privacy laws, by the end of the year, there will be five more.