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Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. For CAN-SPAM alone, fines can reach $51,744 for each email violation.

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Guardrails and governance: How to protect your brand while using AI

Martech

state data privacy laws: What you need to know Some rules like color palette, fonts and spacing can be hard-coded into AIs parameters. Ethical considerations : Preventing AI from perpetuating bias or promoting harmful content. Instead of A/B testing, marketers can programmatically test from A to infinity. Dig deeper: U.S.

Branding 134
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Yelp brings antitrust lawsuit against Google

Martech

Yelp will argue that Google harms consumers by promoting its own inferior local search product over other local search providers, stifling competition and increasing costs for its rivals. Yelp is claiming damages in an amount to be calculated, the damages to be treble under the 1914 Clayton Act.

Law 114
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8 Web Design Principles and Laws that Work in 2022

CXL

I’ll also take a look at Gestalt Design Laws, which are significantly decisive for web design theory. Hick’s Law 4. Fitt’s Law 5. Gestalt Design Laws and Principles 7. Hick’s Law. Hick’s Law says that with every additional choice increases the time required to take a decision.

Law 23
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Should You Choose a Single vs. Double Opt-In Strategy?

Litmus

Your opt-in strategy also goes beyond your email program’s preferences, since there are data privacy laws to follow. Marketers with subscribers in the UK and EU have had to adhere to GDPR rules for years now, but new data privacy laws pop up frequently. What is the single opt-in process?

Law 111
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When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

Hubspot Marketing

Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? Misinformation This involves outright false claims about your product or service. A rumor that Celsius hasn’t spoken out on. But, should they?

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Google tightens rules on Crypto Ads in Switzerland

Search Engine Land

Why it matters: The new policy clarifies Google’s stance on cryptocurrency-related ads in Switzerland, aiming to ensure that only compliant and licensed entities can promote their services. What to watch: Certification requirement: All advertisers must obtain certification from Google to promote these products in Switzerland.

Law 81