article thumbnail

How to Run Law Firm Marketing Campaigns That Work

Neil Patel

Law firm marketing is essential to attracting clients and sharing what your law practice offers. The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. A pull, rather than push, strategy is referred to as inbound marketing.

Law 139
article thumbnail

Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

“Instead of deeply focusing on one channel because it‘s ‘what’s been done,’ holistic marketers instead consider how all of these channels have performed historically within the company to guide future direction.” Digital marketing like SEO, email, and social media. In a traditional marketing setup, “marketing is annoyed,” says Brown.

CMO 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 strategies to navigate change as digital privacy evolves

Martech

Technology and the meteoric rise of generative AI have upended traditional marketing efforts by revolutionizing nearly every aspect of the marketing lifecycle, from content generation to measurement and everything in between — and data is central to any successful marketing campaign.

Transform 116
article thumbnail

Monzo Bank’s investments in social media creativity pay dividends

Sprout Social

Deceptive marketing schemes are unethical and deeply harmful. There are many specific laws (and punishable criminal offenses) marketers at financial services brands must consider. A lot of traditional marketing doesnt have a place on socialits better suited to our website, blog, email or other channels.

Finance 78
article thumbnail

21 Brand Style Guide Examples I Love (for Visual Inspiration)

Hubspot Marketing

Image Source What I like: The style guide of the University of the Arts Helsinki is more of a creative branding album than a traditional marketing guide. For instance, if you work at a law firm that specializes in car accident cases, you might choose red as one of the brand colors and call it “Stop Light.”

Branding 115
article thumbnail

Influencer marketing statistics for Australia 2025

Sprout Social

The takeaway: Influencer marketing makes a sound investment alongside traditional marketing. Social commerce is on track to nearly double by 2029, meaning influencer marketing will become even more valuable. Measuring influencer marketing campaign performance is crucial if brands are to realize their true influencer ROI.

article thumbnail

Google launches privacy-focused measurement tool for advertisers

Search Engine Land

Traditionally, Marketing Mix Models (MMMs) have been both costly and time-consuming to develop, often taking weeks, months, or even years. However, Meridian provides a more accessible approach to open-sourcing MMMs, enabling marketers to measure campaign performance efficiently while aligning with stricter online privacy laws.