Sprout Social

JUNE 26, 2025

According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. billion , influencer marketing in Australia is transforming not only how people engage but how they spend.

Influencer Marketing

Hubspot Marketing

JULY 15, 2025

Law firms must balance client confidentiality, complex case timelines, and regulatory requirements while delivering timely, personalized service. In this section, I’ll explore top CRM options tailored for law firms and legal service providers, breaking down their key features, strengths, and ideal use cases. Take a look below: 1.

Law

Orbit Media Studios

JUNE 24, 2025

At Orbit Media, we’ve never used them because we prioritize user experience and we can meet our goals without them. Email, unlike search and social, is owned by you. You control it. Big tech isn’t between you and your audience. The Popup You see email signup popup windows (aka lightbox, aka modal window) everywhere. But it’s your call.

Law

Martech

MAY 8, 2025

It also explains why only 52% said their organization is realizing value from generative AI investments beyond cost reduction. It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents. PubMatic launched an updated buyer platform powered by generative AI.

Transform

Vertical Response

OCTOBER 13, 2024

Automated features, such as A/B testing and trigger-based campaigns, will streamline email marketing efforts and optimize user interactions, increasing overall campaign effectiveness. In 2025 AI-driven techniques will offer more sophisticated personalization, enabling marketers to craft experiences tailored to individual user interactions.

Email Marketing

Hubspot Marketing

JANUARY 28, 2025

They cost $20,000 but only generate $15,000. Google ads cost $1 per click and generate $8,000. What Brill Medias team did next is fascinating: By vetting problem language, solution language, and transformation language, we cut our lead cost from $114 to $27, which is a 76% lower lead cost. That happened to Affinity Law.

Non-Profit

Martech

DECEMBER 10, 2024

As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. Powered by generative AI, a brand LLM ensures that customer interactions remain consistent, compliant and personalized at scale, effectively shaping every touchpoint to reflect the companys identity.

Branding

Welcome Software

SEPTEMBER 17, 2024

The financial services landscape has dramatically transformed in recent years, with fintech start-ups and digital-only banks leading the charge in personalization. These platforms don’t just react—they evolve with each user's behavior, making financial management feel intuitive and effortless.

Gen Z

Vertical Response

OCTOBER 6, 2024

The aim is to generate excitement and urgency, keeping your audience eagerly awaiting your Black Friday deals. This simple yet powerful tool can transform a passive reader into an eager buyer ready to snag your Black Friday deals.

Email Marketing

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. Recording, transcription and conversation analysis Vendors record phone calls or generate real-time transcriptions to analyze conversations for insights into customer sentiment.

Analytics

Martech

MAY 12, 2025

Multi-touch attribution Understanding how customers interact and convert through user-level touchpoints remains a crucial part of any marketers toolkit. Some level of user-based attribution will always be needed to monitor and optimize daily activity. Laws like GDPR in Europe and CCPA in the U.S.

Marketing Mix

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. Key AEO strategies include: Structured Content Implementing schema markup and organizing content to answer specific questions enhances visibility in AI-generated responses.

Gen Z

Vertical Response

NOVEMBER 29, 2024

Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI. Leverage AI in Your Email Marketing Campaign: Best Practices for 2025 AI is currently transforming email marketing by enhancing customer engagement and optimizing content delivery.

Email Marketing

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. Real-Time User Behavior Visualization Think of this as a live feed of your website in action. Tools like…visitor tracking?

eCommerce

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z

Martech

NOVEMBER 21, 2024

Artificial intelligence (AI) adoption can transform businesses through efficiencies, enhanced decision-making and even new revenue streams. High-quality, accessible data sets and efficient data management, let AI algorithms analyze, predict and generate insights with accuracy. Its quality directly impacts AI’s effectiveness.

Transform

Customers.ai

DECEMBER 11, 2024

Simple: building and maintaining a reliable API takes resources, expertise, and a commitment to giving users full control over their data. Are you focused on lead generation, sales, or customer insights? How do APIs handle compliance with data privacy laws? Why do so many tools skip the API?

CRM

Lusha

NOVEMBER 11, 2024

Could you speed up your lead generation and connect with decision-makers who actually want your product or service? That’s what online lead-generation platforms offer. Understanding B2B Lead Generation What is B2B Lead Generation? B2B lead generation is essential for sales and marketing in any B2B company.

CRM

SocialPilot

FEBRUARY 18, 2025

But with so many options, how do you pick the right review generation software? In this guide, we compare the top review generation tools to help you find the perfect fit for your business. So, weve put together a list of the top review generation tools of 2025, highlighting their key features, pricing, pros, and cons.

User-Generated

Businesses Grow

DECEMBER 16, 2024

Research shows that Gen Z is the fastest-growing audience on Pinterest, making up 42% of its global user base. And theyre searching and saving more than other generations. Being part of the RISE community transformed my perspective on digital engagement. Bruce Scheer , Co-Founder of ValuePros.io

Gen Z

Lusha

NOVEMBER 18, 2024

Want to transform your cold calling from chilly to red-hot? Here are some exciting trends to watch: Artificial Intelligence : AI is changing cold calling by providing insights into prospect behavior, automating tasks, and even generating personalized scripts. It provides valuable feedback for improving your communication skills.

CRM

Hubspot Marketing

JULY 9, 2025

million constituents across 25 websites, demonstrating how the right CRM platform can transform government outreach and citizen engagement at scale. HubSpot helped IGNITE National engage 6.5 Table of Contents What is a CRM for government agencies? Contact Oracle directly for government-specific pricing and implementation options.

CRM

Sprout Social

JULY 22, 2025

These are the UK’s data protection laws and they’re designed to keep people’s personal data protected. By encouraging user-generated content (UGC) , you can build a more widespread campaign that raises awareness about successes in certain medical fields; one viral example of this is the ALS Ice Bucket Challenge.

Health

Businesses Grow

DECEMBER 8, 2022

But with the introduction of a new, user-friendly interface, anybody has access to this breathtaking technology. OpenAI is a research laboratory dedicated to creating artificial general intelligence (AGI) that can benefit humanity. In 2023, marketing and the marketing profession will be transformed. Image courtesy Mars Dorian.

Transform

Marketing Insider Group

FEBRUARY 24, 2021

Digital transformation progression means diverse pools of users will want to use your website to learn and shop. For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users. Less than one-third had clear contact information or instructions for blind users on how to seek help.

Law

Martech

MARCH 15, 2022

The transformation of how marketers need to approach analytics is underway. It is time to stop thinking about user flow and instead think of a series of events (tasks) that we expect from engaged users. At one time, marketing reports were, “Look at the number of site visitors the campaign generated!”

Analytics

Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. 3D content made simple Generative AI is the hottest thing to hit our industry since the internet. Currently, AI-generated content is not protected by U.S. has launched. Seriously, it’s that big of a deal.

Market Trends

Martech

JANUARY 25, 2024

Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises. StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. See our article here for ways to prevent that. Momos’ Momos 2.0

Transform

Martech

OCTOBER 18, 2021

I was talking to a self-described CDP last week which also offers marketing automation (its own description) and it’s not hard to imagine users referring to it as their automation hub. Keeping pace with privacy laws and practices. “We’re Privacy laws in Europe and in some U.S. Here’s another tester. Emphasis added. “The

Transform

Chief Martec

MARCH 30, 2023

The iterative advancements in generative AI these past couple of months have come fast and furious, with no sign of slowing down anytime soon. Yet another way in which these smart conversational engines are being harnessed is for new user interfaces to software applications. Man, did I underestimate this. They can invent their own.

Transform

Search Engine Land

JANUARY 18, 2024

As artificial intelligence (AI) continues transforming the future of SEO , search marketers must adopt an ethical implementation approach by ensuring that AI-driven practices align with responsible and transparent strategies. Generating detailed insights. Providing false or misleading information generated by chatbots.

SEO

Chief Martec

FEBRUARY 1, 2024

And then another 7% of “other” builders, which I’ll guess as intrapreneurial power users. (I Complex processes (4-6) involve conditional rules, logic, looping, data transformations, and cross-reference data. They often contain 30+ steps, with conditional rules, advanced transformation, humans in the loop, and more.”

Transform

Sprout Social

SEPTEMBER 26, 2023

It has evolved into a transformative force, from facilitating remote work to streaming entertainment. AI input risks Generative AI tools accelerate several functions such as copywriting, design and even coding. Another major problem with generative AI like ChatGPT is that it uses old data, leading to inaccurate output.

User-Generated

Martech

MAY 31, 2022

With user preferences changing rapidly, you need to constantly rethink your advertising strategy to stay relevant in the advertising scene. Certain third-party agencies specialize in leveraging data to generate high-impact campaigns. Read next: How are digital agencies helping marketers transform in 2022? Cost-benefit analysis.

Transform

SocialPilot

FEBRUARY 26, 2024

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. According to a report from McKinsey , 14% of business leaders regularly use generative AI in their marketing and sales activities.

Transform

Search Engine Land

APRIL 11, 2023

Sometimes, a user wants to hear from others who have used the product or service rather than reading content from a licensed professional. Google Business Profile posting By regularly posting on Google Business Profile (GBP), an organization connects directly with users who want to understand the company’s day-to-day culture.

SEO

Rock Content

AUGUST 25, 2020

Content personalization consists of using customer (or user) data to deliver publications, messages, and offers based on the interests, behavior, or maturity of the customer within the purchase journey. For example, what you see on Netflix or Amazon Prime is not the same as what other users see. How to measure your results?

Transform