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Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?

Martech

CompuServe, Prodigy, Meta and Section 230 In the early 1990s, online platforms like CompuServe and Prodigy faced critical legal challenges over user-generated content. government passed the Communications Decency Act of 1996, including Section 230, which shields platforms from liability for user-generated content.

Law 125
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When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

Hubspot Marketing

And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Even when users are trying to promote your brand, these posts can be damaging. Even if the user is a total jerk. Attacking the user personally will never look good for your brand. Need convincing?

Branding 131
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AI-powered martech releases and news: November 21

Martech

The AI robot’s ability to influence other machines and bypass operational controls has reportedly taken social media users in China by storm, with some calling it “terrifying” and many expressing unease. A robot must obey orders given by humans, except where such orders would conflict with the First Law. Processing.

Law 109
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How to create images and visuals with generative AI

Search Engine Land

AI image generators Remember I said big companies have creative directors, photographers and artists at their beck and call? With AI image generators, you can now have all these, too. Right now, two types of sites are becoming widely used to generate images from text. How in the world does AI generation work?

Law 106
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What is generative engine optimization (GEO)?

Search Engine Land

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 131
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10 User Generated Content Campaigns That Actually Worked [+Expert Insights]

Hubspot Marketing

User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products.

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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Now it generates over 680K monthly sessions, with 74% coming from organic searches. And make your site more user-friendly.

SEO 117