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Managing the unpredictable: The inventory conundrum

Martech

Read next: How logistics and the supply chain impact customer experience. One quick fix is to throw money at the problem, basically spending more on air cargo and shipping, explained Matt Garfield is a Managing Director in FTI Consulting’s retail and consumer products practice (FTI is a global business advisory firm). Before and after.

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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Look to integrated container logistics company, Maersk , for inspiration. Conveniently, social posts promoting the podcast just so happen to offer an opportunity to cross-pollinate with that business’ own audience. Promote your company culture. Easily manage all the social media profiles for your boring product using Hootsuite.

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4 Kids, 2 Businesses, and 1 Year Abroad: How I Manage Work, Finances, and Travel

Buffer Marketing

So during the pandemic, being stuck at home while still promoting travel inspiration to my customers felt surreal.   The Logistics: How a Family of 6 Juggles Work, Life, and School Traveling while running a business is definitely a juggling act, especially when you add children to the mix.

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Managing the unpredictable: Getting marketing, sales and operations aligned

Martech

For the most part, online retailers have a physical process to manage, and the outcome of all this is inventory — the stuff they must keep lying around, waiting to be bought. A marketing guy will say ‘buy what is promoted.’ Read next: How logistics and the supply chain impact customer experience.

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How to Run A Scaleable Holiday Marketing Program

Adobe Experience Cloud Blog

But managing holiday gifting programs is not for the faint of heart! All of this planning, managing, and tracking can put a lot of undue strain on your team members who may be already stretched thin with their regular responsibilities in the final quarter of the year. There are recipient lists to be made.

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TikTok Shop: What It Is, How to Launch One & How to Market One

Hubspot Marketing

Shop Tab: This tab of the app allows customers to search and discover promotions, get recommendations, and manage their orders, all in one convenient place. Shop Ads: Sellers can promote their TikTok Shops with the new TikTok Shop Ads, providing more opportunities for customers to discover and make purchases directly on TikTok.

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Navigating the creator economy: Strategies for brands and marketing teams

Martech

Influencers who manage their own partnerships will have varying levels of experience and expectations regarding compensation and contract terms. Long-term partnerships where influencers regularly promote a brand. Collaborative promotional events to engage audiences. Be prepared for negotiation. Affiliate marketing.

Branding 135