Adobe Experience Cloud Blog

JULY 10, 2015

Traditionally, integrating gifting and rewards has required significant staff and budget to manage the logistics and administration. Thankfully, the advent of digital gifts and marketing automation platforms is making this powerful marketing approach available to companies of all sizes.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Sprout Social

JULY 28, 2020

And it’s not just operations and logistics teams that need to prepare—your business’ social team also needs to have a plan in place for reopening. Use data to create a back-to-school social strategy that speaks to consumers’ needs and gives them confidence in your business’ approach.

Marketing Strategy 145

Marketing Strategy Shoppers Retail Health 145

Zumvu

NOVEMBER 12, 2024

Did you know that 89% of B2B marketers say email is their most effective channel for content distribution? Yet, in the high-stakes world of supply chain and logistics, many still need to utilize this powerful tool.

Logistics 52

Logistics Email Marketing Marketing Strategy Marketing 52

Animalz blog

AUGUST 12, 2024

How do you balance between what you write and what they do, both in terms of logistics and approval processes? We try to do what we call a “ship it” at our marketing standup every day. The goal is that we, as a marketing team, should be saying something to the market every day. How do those things interplay?

Shipping 117

Shipping Logistics Thought Leadership Product 117

Lynton Web

OCTOBER 15, 2024

You must use that information creatively to drive innovative marketing initiatives that speak directly to your audience's needs and desires. Let's explore creative, data-driven marketing strategies that go beyond the basics so you can forge deeper connections with audiences and drive meaningful results. Not sure where to start?

Marketing Strategy 92

Marketing Strategy Manufacturing CRM User-Generated 92

Sprout Social

MAY 7, 2025

How UK brands are using WhatsApp in their marketing strategies Brands use WhatsApp marketing to support and market to customers in several ways. Here are some successful WhatsApp marketing strategies businesses in the UK are using. When using WhatsApp for business, also apply for a verification badge.

Gen Z 69

Gen Z Marketing Marketers Logistics 69

Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. How to build a video marketing strategy in 7 steps Video marketing can be overwhelming.

Video Marketing 71

Video Marketing Social Media Marketing Marketing Marketers 71

Adobe Experience Cloud Blog

MAY 8, 2013

Visual content for events can be a valuable tactic before, during, and afterwards, becoming a cornerstone of your event marketing strategy. Not only is it a fun and unique visual take on events, but it also provides your audience with important logistical information in a way that is easy to understand. Event Graphics.

Promotion 134

Promotion Real Estate Logistics Event Marketing 134

Rock Content

JULY 11, 2024

Trello in use by Rock Content’s content team Ecommerce tools for content creation Amazing content is the heartbeat of any digital marketing strategy, and the right tools can help you create the best. It also offers a Shopify pack that makes it easy to integrate the platform with your store. Here are a few key options: 7.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Martech

MARCH 8, 2022

The best marketing strategies in the world fall flat if the product can’t be delivered according to consumer expectations. The route to the consumer now passes through a highly complex and fragmented chain involving manufacturing, logistics and retail. Get the daily newsletter digital marketers rely on.

Logistics 98

Logistics Manufacturing Retail Digital Marketing 98

Search Engine Land

OCTOBER 23, 2023

Marketing strategies should incorporate problem-related keywords, informative blog articles, engaging social media narratives, and instructional videos. Marketing strategies should focus on content that addresses doubts or objections, such as comparison pages that validate the company’s credibility.

Customer Journey 107

Customer Journey SEO Logistics Customer 107

Marketing Insider Group

APRIL 4, 2024

It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. The same is true in ecommerce growth.

eCommerce 71

eCommerce Marketing Strategy Marketing Marketers 71

Hubspot Marketing

JUNE 13, 2024

At HubSpot, we saw firsthand how these updates impacted previously high-performing articles and pages, leading to declining traffic, reduced visibility, and an urgent need for new, responsive marketing strategies.

SEO 122

SEO Outbound Marketing Logistics CMO 122

Marketing Insider Group

NOVEMBER 30, 2020

Just having a strategy isn’t good enough. You have to have an effective content marketing strategy. Many reasons come to mind—stakeholder interference (and not in a good way), there’s no time to be strategic because you’re always in the logistics, and you don’t have expertise in the area. Why is that so hard?

Content Marketing 136

Content Marketing Logistics Marketing Marketers 136

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

Let your creative team get excited about the concept of your experiential marketing, but align their imaginative thoughts with logistical possibilities. Going beyond traditional marketing strategies means you must go beyond traditional metrics as well. Keep your head in the clouds and your feet on the ground.

Transform 134

Transform Branding Logistics Thought Leadership 134

Hubspot Marketing

DECEMBER 23, 2024

For me, the best part of it is Listen, its emotion analysis tool that identifies anger, disgust, fear, joy, surprise, or sadness using a custom Logistic Regression model. It stands out with its ability to analyze conversations across multiple platforms in real time.

Transform 107

Transform User-Generated Marketing Marketers 107

Marketing Insider Group

FEBRUARY 1, 2017

This year already is chock-full of some great marketing events, as noted in this comprehensive guide of the best marketing conferences scheduled for 2017. Your business may have its own event planned for this year, and if so you’re probably engrossed in all the planning and logistics that come with putting on such a massive […].

Logistics 99

Logistics Marketing Marketers Marketing Strategy 99

Adobe Experience Cloud Blog

MAY 13, 2014

The best way to capitalize on your platform’s potential is to craft a long term transformational marketing strategy that’s tactically tailored to your specific company. Marketing Strategy. First, we look at your organization’s current marketing strategy and assess how well it’s working. And how well ?

Transform 134

Transform Logistics Thought Leadership Marketing 134

Rock Content

AUGUST 13, 2020

With the Covid-19 pandemic, forcing people to buy even more from home, its logistics and competitive prices are helping them thrive. What to learn: for e-commerce businesses, the amount of traffic Amazon gets, shows how important it is to be present in marketplaces — and tie them to Content Marketing strategies to boost visibility and sales.

Logistics 123

Logistics User-Generated Entertainment Digital Marketing 123

Marketing Insider Group

MAY 21, 2013

How will this impact our marketing strategies and plans? The Internet of Things and Marketing. I think the Internet of things will allow us all to become smarter marketers. I have already predicted that in the future social business, the marketing nerds will win.

Logistics 108

Logistics Marketing Marketers Advertising 108

Marketing Insider Group

MAY 14, 2024

Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past. Review past events and the marketing strategies you used. Email marketing platforms: Design newsletters, automate campaigns, and segment communications.

Event Marketing 126

Event Marketing Marketing Plan Key Performance Indicator Logistics 126

Search Engine Land

SEPTEMBER 25, 2023

Optimizing for search throughout the entire customer journey The customer journey process intricately branches into six well-defined stages, each necessitating a tailored marketing strategy. To facilitate this phase, brands can employ SEO and email marketing strategies, offering resources like: User guides. Setup manuals.

Customer Journey 125

Customer Journey SEO Customer Logistics 125

Rock Content

MAY 14, 2020

The data that supported sales projections, marketing strategies , hiring plans and product development are no longer very accurate. The context has changed, as have consumer behaviors and the market. DHL Express , the globally famous logistics company, felt the COVID-19 impact rapidly. DHL Express.

Management 115

Management Logistics Entertainment Shipping 115

AWeber

NOVEMBER 21, 2023

What is email marketing for events? Email event marketing is a newsletter-based strategy for building urgency and attention for an upcoming get-together. But remember: event email marketing can be different than your usual email marketing strategies. No need to be coy about the logistics of your event.

Email Marketing 120

Email Marketing Logistics Event Marketing Marketing 120

Adobe Experience Cloud Blog

SEPTEMBER 12, 2013

Jodi Navta , VP of Marketing at Coyote Logistics , found herself building a marketing team from scratch when she joined the company in 2011. A career in content marketing is one of the best places you can land with an MFA in writing, or a journalism degree. As a recent graduate, I know this first-hand.

Content Marketing 134

Content Marketing Thought Leadership eBook Logistics 134

Rock Content

SEPTEMBER 18, 2020

But you have to mold your business around the limitations of that building — kitchen disposition, logistics, where the wine cellar will fit, etc. But there is a catch: this simple and free solution has a series of limitations that can avoid you from getting all your SEO and Digital Marketing strategies up running.

Logistics 119

Logistics SEO User-Generated Management 119

Sprout Social

APRIL 23, 2024

Refining this approach, by regularly conducting a competitive analysis , turns this reactive action into a proactive data source fundamental to marketing strategy. Uncovering these positioning insights helps marketers find niches in an overall market, which can be crucial in product or feature design.

Price 130

Price Transform Logistics Marketing 130

Hootsuite

JANUARY 9, 2023

Running a Facebook contest is easy enough, but there’s a few things to know before you embark on your first giveaway — both for the success of your Facebook marketing strategy and to make sure you’re not breaking any of the platform’s rules. How to plan and run a Facebook contest. Step 1: Know your goals. Step 4: Create your assets.

Logistics 29

Logistics Promotion Food Communications 29

Unbounce

JANUARY 31, 2025

TABLE OF CONTENTS SHARE Andrew Dod Andrew Dod is a Chief Marketing Officer with 35 years experience in marketing, strategy, and communications, during which he launched over four dozen technology companies and hundreds of products. Author of two books, he is a five-time entrepreneur, including three agencies.

Logistics 52

Logistics Price Management Digital Marketing 52

SocialPilot

FEBRUARY 5, 2025

If you want to be the one influencing them, you need to have a well-planned social media marketing strategy for your hotel. This type of content can include everything from kitchen preparation to housekeeping logistics. These social media marketing strategies for hotels are what set you apart from competitors.

Social Media Marketing 52

Social Media Marketing Marketing Strategy User-Generated Marketing 52

Customers.ai

DECEMBER 30, 2024

Here are the three main reasons website demographic tools are necessary for marketers: 1. Smarter Marketing Strategies When you know your audience, you stop wasting time and money guessing what they want. 5) Reviews: Audience Overlap: Marketers love its ability to find shared audiences with competitors. Rating: (4.4/5)

Price 80

Price Analytics eCommerce User-Generated 80

Neil Patel

SEPTEMBER 25, 2020

With all of the information gathered, they’ll create a detailed social marketing strategy, provide the necessary training and/or continue to advise you over a set period of time. It’s also possible to hire a social media consultant that not only comes up with the right strategy but also turns that strategy into an actionable plan.

Social Media Marketing 141

Social Media Marketing Marketing Marketers Key Performance Indicator 141

Marketing Insider Group

JANUARY 11, 2021

You don’t have to worry about scheduling flights and other logistics. Regardless of the formats, we still get to hear from top dogs in marketing, advertising, and creative fields. Take Your Content Marketing Strategy to New Heights. You don’t need to worry about catching and spreading a nasty virus.

Digital Marketing 29

Digital Marketing Transform Logistics Marketing 29

Martech

OCTOBER 30, 2023

As you shape your strategy, there are essential factors to address: Budgeting and planning are just the tip of the iceberg for making personalization work. Taking a holistic approach that encompasses various aspects of your marketing strategy is crucial. Here are some key considerations: Budget allocation. Skill assessment.

Key Performance Indicator 124

Key Performance Indicator Logistics Analytics Advertising 124

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. It’s cheap, simple, and effective. Give Tips for Attendees to Get the Most Out of Your Event.

Logistics 104

Logistics Event Marketing Analytics User-Generated 104

Buffer Marketing

APRIL 14, 2022

  Along with being wildly popular, Reels are also proving to be a good business strategy for content creators and businesses alike. For many, this news means pivoting their marketing strategies to include Reels as a way to ensure their engagement rate stays up. And just like that, her small business was born.

Food 131

Food Logistics Manufacturing Advertising 131

Rock Content

APRIL 8, 2023

With so much content, it’s vital to have a place where your marketing materials are easily accessible to sales representatives. Staying organized is vital in helping streamline your marketing strategy, and in turn, sales.

Logistics 98

Logistics CRM Customer Acquisition Marketing Strategy 98