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3 Reasons You’ll Drive Better (and More) Leads with Interactive Content

Adobe Experience Cloud Blog

Increasing your commitment to content marketing is a good place to start, but you also need your content to work hard – and smart – for you. But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Exchanging Value.

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9 Key Steps When Going From Concept to Content

Marketing Insider Group

Because the writing is most often the first real milestone for any content project, not having a writer in place at the outset will hang up the entire project. Will this be a blog post, a white paper, an infographic, a video … ? Get this duck in a row, first and foremost. Content Type. All of the above?

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Top 10 B2B Digital Marketing Conferences to Attend in 2021

Marketing Insider Group

You don’t have to worry about scheduling flights and other logistics. Several take place in April. The event usually takes place in person but will be 100% virtual in 2021. You don’t need to worry about catching and spreading a nasty virus. After a year like 2020, we could all use some new perspectives and extra inspiration.

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How to Create Great Gated Content From Existing Content

Content Marketing Institute

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. When the users submit their form, they get all the content in one place. It’s a win for them and your partners all pushing for downloads in the same place. Live webinar series.

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A marketer’s glossary to essential agile marketing terms

Martech

The Marketing Backlog is a place where all of the team’s ideas for future work lives and is transparent to everyone. However, it’s important to move quickly and don’t get too deep into the logistics as agile is about switching gears up until the time the team begins work. Marketing Backlog. Backlog Refinement.

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How to Make a Content Calendar You’ll Actually Use [Templates Included]

Marketing Insider Group

It keeps things organized in a central spot: The calendar uses content workflows to streamline processes, and it’s all in one place, improving productivity. That way, when you onboard new employees, they have a source of truth about the logistics of making content. Document Everything. It’s not set in stone. Focus keyword.

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The Ultimate Guide to Marketing Jobs

Hubspot Marketing

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. 15 companies deemed the best places for UK marketers to work (Marketing Week). Management.

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