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10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

Adobe Experience Cloud Blog

They take less time to plan and promote. Travel is logistically challenging for busy executives—and for anyone with home and family responsibilities. But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

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5 Real Examples of Advanced Content Promotion Strategies

Moz

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. Instead of using Buffer to promote new posts, though, Zach likes MeetEdgar.

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The Ultimate Content Marketing Strategy Template

Marketing Insider Group

However, there’s more to it than just logistics. Content marketing can complement traditional marketing like trade shows, PR, and product launches. For example, you can create pre-event blogs about a trade show, promote an exclusive piece of content for registrants, and then deliver that post-show.

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How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it!

The brand partnered with Instagram influencer Kyle Russell to promote their hair regrowth solutions. The company consistently partners with up-and-coming influencers who get a PR package to review their leather jackets on various social media platforms. For example, consider Hims as an example.

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How the LinkedIn algorithm works in 2024

Hootsuite

Somila Tshangela PR Strategist, Pearl Lemon Group 3. Promote your posts (on LinkedIn and off) One of the best ways to increase engagement on your posts is to increase the number of people who will see them. Matthew Woodward Founder & SEO, Digital Marketing Expert, Search Logistics 7. Rather, keep the focus on business.

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Build Your Brand and Acquire Links Through Podcast Guesting

Duct Tape Marketing

I’m not going to discuss production logistics or anything like that. Even if a podcast doesn’t have a huge following, it will likely still have more engagement than blog posts and have the ability to get more shares than regular blog posts and you will get links back to whatever it is that you’re promoting.