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A Deep Dive into Fulfillment's Impact on E-Commerce Logistics

Aspiration Marketing

Handling the storage, shipping, and returns related to products that companies create and market requires attention to detail and expertise. This is why so many E-commerce businesses trust fulfillment services to help them manage this part of their business logistics.

Logistics 263
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How to Sell During a Trade War

SMEI

Conduct market research to identify emerging economies or trade-friendly regions where demand for your products or services exists. Consider nearshoring to bring production closer to your target market. Obtain necessary certifications and product approvals for target markets.

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Growth Marketing for Logistics Companies

Industrial Marketer

Logistics companies are important parts of the industrial supply chain. Because of the nature of their offerings, logistics companies often focus on maximizing their operational value but have little time to think about strategies for growth, such as growth marketing.

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Optimizing LLMs for B2B SEO: An overview

Martech

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. Implement detailed schema, such as FAQPage, HowTo, and Product, to improve how LLMs process your content.

SEO 110
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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles. Additionally, synthetic personas help test and validate product value and messaging. Understand Understanding is the foundation of all marketing activities.

Transform 121
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Good morning: Logistics is a huge part of CX

Martech

Writing a story that confirms shoppers are right to worry about being able to get gifts delivered on time this holiday season — or at all — reminded me that we’d visited this topic last year with logistics and supply chain expert Erik Mumford. The post Good morning: Logistics is a huge part of CX appeared first on MarTech.

Logistics 110
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How to maximize event ROI using smart budgeting

Martech

When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. However, leading user conferences often invest a third of the budget or more in production. However, leading user conferences often invest a third of the budget or more in production.

Logistics 117