Martech

FEBRUARY 12, 2025

Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles. Additionally, synthetic personas help test and validate product value and messaging. Understand Understanding is the foundation of all marketing activities.

Transform 126

Transform Logistics User-Generated Marketing 126

Hubspot Marketing

SEPTEMBER 12, 2024

Chad Johnson (Cherokee), founder and president of farm logistics company The Akana Group, pointed to a shortage of such programs at nationwide financial institutions. He pointed to initial marketing efforts for his company’s product - a set of functional beverages using Indigenous ingredients - as a costly failure.

Logistics 119

Logistics Finance Manufacturing Law 119

Martech

AUGUST 21, 2024

With products and services becoming more commoditized (read: interchangeable), customer experiences become the new differentiator. Software: ERP, finance, procurement, warehousing, logistics, etc. Software like ERP, finance, procurement, and logistics was used to enhance internal efficiency and reduce costs.

Customer 110

Customer Transform Logistics Finance 110

Hubspot Marketing

NOVEMBER 7, 2024

Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers — repeatedly, and at scale. Identify your product-channel fit. Startups often talk about product-market fit — but just as critical is product-channel fit.

Inbound Marketing 112

Inbound Marketing Logistics Price CMO 112

Jeff Bullas

FEBRUARY 21, 2023

Here’s what else AI can do: Automate tasks: AI can be used to automate a wide range of tasks, from customer service and marketing to manufacturing and logistics. For example, AI can be used to predict consumer behavior, identify fraud, or optimize supply chain logistics.

Transform 273

Transform Logistics Manufacturing Retail 273

Hubspot Marketing

OCTOBER 11, 2024

And in others, the inner workings and processes have been considerably more intricate, sometimes including a product manufacturer, global distributor, and hundreds of independent retail organizations operating around the world. Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 132

Manufacturing B2C eCommerce Marketing 132

Hubspot Marketing

OCTOBER 31, 2024

Think of assets like how-to guides, tutorials, or product comparisons. He realized that SEO-driven content that addressed common travel questions — like visa applications and logistics — was losing its impact, as AI could easily churn out that kind of information. Take Mohak Nahta, for example, a founder in the travel industry.

Logistics 117

Logistics CMO SEO Education 117

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Ask what their perfect product would look like.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Martech

OCTOBER 31, 2024

“It is a really effective channel across the widest ranges of demographics and product verticals,” he said. Additionally, it’s a channel that works across “just about any product or vertical,” said Fink, naming apparel, financial services, insurance, automotive, home goods and services as examples.

Direct Mail 132

Direct Mail Retail Gen Z Logistics 132

Sprout Social

JULY 30, 2024

In the alcohol industry, if an influencer has so much as a toe in the water and it’s implied they’re consuming your product, that would be a major violation. Work with your legal team to define a comprehensive list of all brand safety criteria influencers must follow when promoting your business and products.

Influencer Marketing 124

Influencer Marketing Branding Health Logistics 124

Hubspot Marketing

FEBRUARY 4, 2025

And thats on top of all the budget , strategy , and setup logistics. This can be extremely useful for highlighting multiple products at once and is common with eCommerce sites like Ulta. Collection The Collection Facebook Ad format pairs a video or image with a row of product images below it. How much text is too much?

Real Estate 113

Real Estate Logistics Energy Retail 113

Animalz blog

AUGUST 12, 2024

Many startup CEOs spend all their time on product roadmaps and investor decks. Is there a strategic approach, and how did you decide to start talking about the product and company on your own account? It’s casual, almost intentionally unedited, like Loom videos or walkthroughs of stuff we built or are working on in the product.

Shipping 117

Shipping Logistics Thought Leadership Product 117

Jeff Bullas

NOVEMBER 11, 2022

Starting an e-commerce store on Amazon is one of the easiest online businesses to start, as you can use the platform to research the best product to sell and find that product. Amazon can also store and deliver your products globally without you having to worry about logistics or storage.

Logistics 239

Logistics Affiliate Marketing eBook Market Segmentation 239

Search Engine Land

OCTOBER 7, 2024

Businesses can list local products on one of the world’s largest marketplaces while fulfilling orders within hours. Studies indicate approximately half of all product searches begin on Amazon. By leveraging Amazon’s extensive logistics network for same-day fulfillment, retailers don’t need to build out their own infrastructure.

Logistics 73

Logistics Retail Shoppers Customer Journey 73

Hubspot Marketing

JANUARY 23, 2025

They were a dream to freelance for because I never wasted time with logistical questions the expectations were clear and everything I needed was at my fingertips. Tell the writer what the content goal is; maybe its a blog post to address demand for a certain keyword, or maybe you need ad copy and a variety of CTAs for a new product.

Logistics 122

Logistics Communications SEO Management 122

Lusha

NOVEMBER 4, 2024

It’s time to enrich your business data and ultimately boost your prospecting productivity. Manage Your Team Like a Pro: Simplified Tools for Admins Even for the most organized admins to succeed, there’s a lot to juggle beyond team logistics. The post Lusha Product Updates: October 2024 appeared first on Lusha. Double win.

Product 45

Product Logistics Management Communications 45

Hubspot Marketing

OCTOBER 29, 2024

B2B products often have greater technical complexity, which leads to longer onboarding processes. “In Manufacturers Manufacturers are businesses that create goods and products from raw materials, usually at their own factory or warehouse. Distributors Distributors work with manufacturers to sell the manufactured product to customers.

eCommerce 127

eCommerce B2C Manufacturing Retail 127

Hubspot Marketing

DECEMBER 10, 2024

Here are key elements of an event communication plan: Pre-event communication with detailed registration confirmations, event logistics (date, time, location) and the shell of the agenda. Leveraging event apps for real-time updates can enhance engagement throughout the event, as well.

Transform 117

Transform Logistics Energy Communications 117

Buffer Marketing

NOVEMBER 27, 2023

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses. Potentially anyone with a shower could find a use for this product, and that was a huge number. 

Product 125

Product Pharmaceutical Manufacturing Shipping 125

Sprout Social

APRIL 27, 2021

Between innovations in image technology and the falling costs of DIY production, learning the ins and outs of video creation has never been easier. Demos of tips and tricks to using your product like the Lego example below. In this article, we’ll walk you through setting up your remote video production, step-by-step.

Product 133

Product Logistics Manufacturing Fashion 133

Hootsuite

SEPTEMBER 27, 2021

Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. Mail-order vitamin company Ritual mixes in personal letters from its CEO with memes, informational posts and product intel. Did prototypes for your newest product just show up at the warehouse? Smart, Kat!

Promotion 145

Promotion Product Branding Logistics 145

Jeff Bullas

FEBRUARY 6, 2023

There are 353 million products available, it ships to 100 countries and has 1.2 To sell a physical product requires a big investment and expertise. Normally you would need to: Find the product Or.design it. Trust : Amazon is a trusted brand and customers are more likely to buy products that are fulfilled by Amazon.

Shipping 212

Shipping Manufacturing Logistics Retail 212

Welcome Software

JULY 11, 2024

We talk about optimizing logistics, streamlining fulfillment, and getting products to customers quickly. From product descriptions to images, videos, and reviews, the content surrounding your products plays a surprising role in driving purchasing decisions. Take product descriptions, for example.

Transform 45

Transform Logistics Automobile Manufacturing 45

Martech

JULY 18, 2024

I usually book the vacation rental and plan the logistics, but I don’t want to be the one making all the daily arrangements. Let’s do something about that now during this relatively quiet period before it’s time to jump back on the hamster wheel of email production. That’s why I delegate.

Email Marketing 114

Email Marketing Logistics Marketing Marketers 114

Duct Tape Marketing

JANUARY 22, 2025

It's, it's really more about business to business products and services. So we worked on actual messaging for campaigns and for websites, like for homepages, product descriptions, things like that. Jacqueline Lieberman (11:49.388) You have a product roadmap, you're constantly putting out new technology. get invited to this.

Logistics 78

Logistics Transform Branding Customer 78

Hubspot Marketing

JULY 5, 2017

Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little boost. 14 Video Production Tips for Your Next Marketing Video.

Product 112

Product Logistics Inbound Marketing Video Marketing 112

Jeff Bullas

FEBRUARY 14, 2023

Why it matters Starting an e-commerce store on Amazon is one of the easiest online businesses to start, as you can use the platform to research the best product to sell and find that product. Amazon can also store and deliver your products globally without you having to worry about logistics or storage.

Logistics 180

Logistics Affiliate Marketing eBook Market Segmentation 180

Hubspot Marketing

MARCH 17, 2025

She gives the example of how The Original Pickle Shot partnered with flavored-salt company Twang on a product giveaway. Quinns team handled the logistics, Twang donated products, and both companies shared the results with their social networks and influencers.

Gen Z 74

Gen Z Logistics Branding Advertising 74

Hubspot Marketing

DECEMBER 23, 2024

Quite a fascinating discovery and I think this could make a huge difference in our productivity and overall effectiveness as marketers. Previously, they sent generic product blocks, but now each email offers 32 unique product suggestions like items in abandoned carts, favorite brands, and trending products by location.

Transform 114

Transform User-Generated Marketing Marketers 114

Neil Patel

MARCH 2, 2021

What if I told you there’s a way to get rid of the bulk of your seller admin and focus solely on helping a single customer who will sell your products for you? It’s similar to Seller Central, where vendors can manage their purchase orders and product data from one central hub. You’ll send the stock.

Logistics 119

Logistics Shoppers Non-Profit Shipping 119

Rock Content

JULY 11, 2024

Their success is the product of an entire team’s hard work and dedication. Slack : Slack is a streamlined messaging program that’s terrific for boosting productivity and improving communications. Users also benefit from full customization, easy product importing, and 24/7 support. Here are a few key options: 7.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Sprout Social

MAY 7, 2025

Many logistics and delivery businesses use WhatsApp to inform buyers about delivery times to make deliveries more convenient. This gives customers a direct contact option to discuss orders, ask questions about products or offer feedback. WhatsApp campaigns are used to build a community around new products or services.

Gen Z 70

Gen Z Marketing Marketers Logistics 70

Hubspot Marketing

SEPTEMBER 20, 2018

For instance, on DHL's website, their primary navigation bar is large and recognizable, with columns like "Express" "Parcel & eCommerce" "Logistics", etc. Their breadcrumb navigation is the smaller section below that reads, "DHL Global | > Logistics | > Freight Transportation".

Logistics 143

Logistics eCommerce Place Product 143

Neil Patel

JUNE 8, 2021

Distribution channels are the path products take from their initial manufacturing stage to selling them to consumers. There are three ways to make sure a product gets to the final consumer. With direct channels , the company is fully responsible for delivering products to consumers. What Are Distribution Channels?

Manufacturing 121

Manufacturing Logistics Retail Real Estate 121

Marketing Insider Group

JULY 15, 2020

Before the pandemic, the adoption of virtual platforms for event production was already on a significant rise, and now that many more organizations are seeing the benefits of virtual, there will be no going back in the use of virtual event technology for event production or augmentation. Significant Reduction In Cost.

Logistics 144

Logistics User-Generated Health Analytics 144

Adobe Experience Cloud Blog

JUNE 25, 2020

Without the need to move people, products, and physical displays, virtual events can often be delivered faster than in-person events. Travel is logistically challenging for busy executives—and for anyone with home and family responsibilities. They can evolve as fast as your products. They take less time to plan and promote.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Marketing Insider Group

MAY 25, 2020

Is it purely related to delivering an exceptional product? According to Durden’s analysis, XPO Logistics was the fastest-growing company in 2017. This organization tapped into technology to revolutionize transportation and logistics services. So, what’s the magic recipe for those companies that are growing instead of shrinking?

Logistics 124

Logistics Energy Branding Customer 124