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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Understand Understanding is the foundation of all marketing activities. Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles. Additionally, synthetic personas help test and validate product value and messaging.

Transform 119
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Growth Marketing for Logistics Companies

Industrial Marketer

Logistics companies are important parts of the industrial supply chain. Because of the nature of their offerings, logistics companies often focus on maximizing their operational value but have little time to think about strategies for growth, such as growth marketing.

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The Startup Distribution Engine: Why You Need One and How to Build It

Hubspot Marketing

As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers — repeatedly, and at scale. Identify your product-channel fit.

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Founder-Led Content: Lessons From Reclaim’s Henry Shapiro on Authentic Engagement

Animalz blog

Many startup CEOs spend all their time on product roadmaps and investor decks. Is there a strategic approach, and how did you decide to start talking about the product and company on your own account? It’s casual, almost intentionally unedited, like Loom videos or walkthroughs of stuff we built or are working on in the product.

Shipping 117
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Emarsys Omnichannel & AI Masterclass – 3 sessions you won’t want to miss by Emarsys

Martech

How Home Depot engineers online experiences that ‘Get More Done’ during peak seasons Speakers: Mauricio Gonzalez, DFC Logistic Solutions Design Coordinator, Home Depot Stephanie Dymott, Product Marketing Manager, Emarsys What’s in store: Uncompromising quality and supportive staff make Home Depot a one-stop-shop for all things DIY.

Transform 113
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Instagram Reels: What’s The True Impact They Can Have for Small Businesses?

Buffer Marketing

How these entrepreneurs grew their small businesses thanks to Instagram Reels Instagram Reels can help your brand stay relevant while also allowing for more creativity in how you showcase your product or services. This video of Shairy putting the finishing touches on one of her products was viewed over 88,000 times.

Food 132
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The Ultimate Guide to Marketing Jobs

Hubspot Marketing

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. Management. Psychology.

PR 145