The 4 Things Digital Marketers are Missing
Adobe Experience Cloud Blog
JULY 1, 2014
“Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO. By analyzing this data, you can form actionable plans that impact pricing, features, sales, customer service, and logistics.
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