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Competitive insights: 6 essential market factors and how you can collect them

Sprout Social

6 marketing competitor insights to consider for your business strategy The following areas represent six essential competitive insights that can inform strategy changes for almost any business including market share analysis, brand perception and reputation, and marketing channels and tactics.

Price 102
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The Best AI Tools for Ecommerce & How They'll Boost Your Business

Hubspot Marketing

By analyzing your customer's data, such as interactions and behavior, AI can help you tailor product recommendations and content and create more targeted marketing campaigns. The more personalized the recommendations or marketing campaigns are, the more likely you’ll gain a conversion or a sale. Features Customer segmentation.

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Beyond the Basics: Creative Data-Driven Marketing Strategies

Lynton Web

Data Visualization : Complex data sets can be transformed into intuitive, visually appealing formats that spark creative thinking. Interactive dashboards and infographics help marketers identify trends and opportunities that might be missed in raw data.

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The role of AI in creating a more human customer experience

Sprout Social

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. It is used to optimize sales, plan logistics and supply chain, or boost brand promotions for maximum impact.

Customer 114
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Diving Deep Into Marketing in Construction (My Takeaways)

Hubspot Marketing

Construction companies swooped in and launched targeted marketing campaigns. Here’s an example of an e-book I consider valuable from AFT construction: Takeaway Brilliant email marketing campaigns have the potential to transform your construction business. Fast forward to 2024, people are at work.

Marketers 116
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How a Small Company with Little Budget Can Rank #1 Through Consistent Blog Publishing

Marketing Insider Group

What is your target market searching for? Once it’s all set up, your calendar will do a lot of the logistical work for you. If you are spending hours and hours every week at your computer just hoping that the blank screen in front of you will somehow transform itself into a compelling blog post, it could be time to outsource.

Transform 130
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Global Branding: What it is And How to do Global Brand Management

Rock Content

Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. With global marketing strategies, it is possible to transform this idea into concrete actions that impact contact points with consumers (price, product, place, and promotion).