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Why Your Focus Groups Are Failing and What to Do Instead

Duct Tape Marketing

Rapid and Actionable Insights Unlike traditional marketing research methods, Anti-Focus Groups provide a quick turnaround. John Jantsch (15:22.99) So there are some logistics, right? So does that add a layer of logistics and cost, I assume, right? They have to be in the room. Jacqueline Lieberman (15:26.094) Correct.

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A Data-Backed Guide to Newsletter Content Strategy: 17 Formats & Topics Driving ROI for Hundreds of Newsletter Creators

Hubspot Marketing

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email.

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Experiential Marketing | 5 Ways to Overcome Challenges & Build Meaningful Brands

Adobe Experience Cloud Blog

Let your creative team get excited about the concept of your experiential marketing, but align their imaginative thoughts with logistical possibilities. Going beyond traditional marketing strategies means you must go beyond traditional metrics as well. Keep your head in the clouds and your feet on the ground.

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Is This The Year Of Big Data For Marketing?

Marketing Insider Group

She cites this quote from Melissa Parrish, research director and principal analyst at Forrester: “In 2014, big data will finally be put to good use as marketers stop waiting for insights to reveal themselves and start finding actionable paths through the information.

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9 Internet Trends Charts You Need To See

Marketing Insider Group

Traditional markets are being disrupted all over the place. JD.com and MakerBot in Logistics and Manufacturing. How does your business approach the search for competitive advantage through new technology? Slide 9: Disruption. Key Consideration: Who is out there trying to disrupt your business?

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The Ultimate Content Marketing Strategy Template

Marketing Insider Group

Why You Need a Content Marketing Strategy. However, there’s more to it than just logistics. Content marketing is a way to shape thought leadership and earn trust. Content marketing can complement traditional marketing like trade shows, PR, and product launches. is impossible to sustain without a strategy.

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How Ecommerce Transformed Marketing 

Digital Marketer

The fact that the global market size of ecommerce continues to grow reflects these changes. At the same time, advancements in logistics, distribution, and business technology continue to develop to support new ecommerce demands. As ecommerce has emerged and evolved, marketing has gone through many changes. Moving Retail Online.