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3 Reasons You’ll Drive Better (and More) Leads with Interactive Content

Adobe Experience Cloud Blog

But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Endicia, an SMB package logistics company, repurposed static content to make it into an interactive quiz. Exchanging Value.

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3 kinds of data to optimize digital events

Martech

“Whether you’re building a net new event or deploying an existing event, utilizing data when building your digital event is critical,” said event strategist, event management and logistics leader, consultant Marsha Maxwell, in a session at The MarTech Conference. Audience data from these sources will help you create personas.

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LinkedIn Responsiveness Drops 44% – Why Businesses Are Losing the Social Selling Game

Marketing Insider Group

Most of the people downloading white papers, registering for webinars, and giving their names and emails for other offerings are mostly at the operational level. The VP of Commercial for Schneider Logistics coined the phrase “Prospect Compliance Momentum” to discuss the pulling effect from buyers that she never experienced before.

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B2B SaaS SEO: Mapping your keywords to the customer journey

Search Engine Land

Create whitepapers and customer stories to connect with customers facing the problem. Validate choice Users validate their choice in this stage by seeking management support and evaluating implementation logistics, costs, and ongoing support. Address implementation logistics and highlight ongoing support.

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9 Key Steps When Going From Concept to Content

Marketing Insider Group

Will this be a blog post, a white paper, an infographic, a video … ? Meet with your team and make sure you have accounted for all the logistics of content creation and publication. So consider it in your content strategy – and discuss it with your writer before creating your project timeline. Content Type.

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Top 10 B2B Digital Marketing Conferences to Attend in 2021

Marketing Insider Group

You don’t have to worry about scheduling flights and other logistics. Brand ManageCamp will also provide PREMIUM and PLUS pass-holders access to exclusive content: blog posts, interviews, live Q&A sessions, whitepapers, and additional keynotes. You don’t need to worry about catching and spreading a nasty virus.

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A marketer’s glossary to essential agile marketing terms

Martech

However, it’s important to move quickly and don’t get too deep into the logistics as agile is about switching gears up until the time the team begins work. This should happen as needed to make sure that the team’s Marketing Backlog has enough detail to discuss how work will get done during planning. Backlog Refinement.