Tiecas

APRIL 3, 2025

An industrial manufacturing marketing strategy isnt just a to-do list filled with tactics like update the website or send an email campaign. If youre a product manager at a manufacturing company, your responsibilities extend beyond managing a team of design engineers.

Manufacturing

Martech

AUGUST 6, 2025

While the parent company started in 1999, recent acquisitions expanded its contract manufacturing capabilities — but the website failed to reflect that evolution. Managed by an agency that had long since stopped paying attention, the site was outdated in design and function. Email: See terms.

Manufacturing

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. The challenge of perceived intrusiveness Although device manufacturers and media companies have long refuted the idea that devices and apps listen to consumers, consumers dont necessarily believe this.

Manufacturing

Martech

NOVEMBER 21, 2024

Surveillance footage from a Shanghai robotics showroom shows a small AI-driven robot, created by a Hangzhou manufacturer, talking with 12 larger showroom robots. Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation.

Law

Martech

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. Automation has changed the paradigm for local advertising execution and management. The challenge for ad teams lies in managing this complexity. The question is, how best can automation be applied?

Advertisers

Hubspot Marketing

NOVEMBER 1, 2024

You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer). Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. ChatGPT explained it well using the metaphor of a lemonade stand.

Manufacturing

Martech

APRIL 28, 2025

From manufacturing to craft stores, they’re finally diving in. Traditional manufacturing companies are increasingly recognizing the need to modernize their systems. Traditional industries are having their digital awakening. More than 78% of both groups are increasingly seeking automation-proof jobs.

Transform

Lynton Web

DECEMBER 16, 2024

Managing multiple brands in HubSpot isn't just a technical challenge it's a puzzle that can impact every aspect of your business. While they both solve multi-brand management problems, they take fundamentally different approaches. they are not fully built to manage Sales or Service Hub objects across different businesses.

Branding

Hubspot Marketing

NOVEMBER 20, 2024

It helps businesses understand the threats they face and determine how best to manage or reduce those risks. For example, as a manufacturer, you might evaluate the risks of new machinery affecting production lines​. This is ideal for industries like construction or manufacturing, where different tasks (e.g.,

Manufacturing

Search Engine Land

JULY 17, 2024

You don’t need an expensive certificate in project management to help manage your own work in a way that makes sense and sets you up for success. If you’re without a project management tool or find your company’s chosen tool isn’t serving you, I’d like to introduce you to the Kanban board for PPC and other paid media digital channels.

Management

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Instead of waiting for data teams, creative teams and campaign managers to complete their sequential tasks, marketers are empowered to execute across functions independently, reducing bottlenecks and delays.

Transform

Tiecas

MAY 19, 2025

Many small to mid-size manufacturing companies are turning to fractional leadership to gain the strategic marketing expertise they need without the overhead of a full-time hire.

Manufacturing

Martech

JULY 22, 2024

They manufactured and sold men’s brushless shaving cream and got creative. If you doubt that quantifying offline advertising is too expensive, too complex and too time-consuming, think again. The Burma-Shave company was doing it in the 1930s. This company started in the mid-1920s.

Key Performance Indicator

Martech

MAY 21, 2025

Companies like UserEvidence are solving for this better than your standard, often manufactured, quote on your website. It is especially true when the messaging feels staged or inflated. Social proof only works when it helps the buyer reduce ambiguity. Most product marketers miss building a strong perception of value entirely.

Manufacturing

Martech

DECEMBER 20, 2024

Example Instead of : How to streamline operations Try this : How operations managers in mid-sized manufacturing companies can cut costs by 15%. This guide is for IT managers struggling with outdated cybersecurity protocols. What challenges or characteristics define these people?

Manufacturing

Hubspot Marketing

OCTOBER 29, 2024

B2C customers typically expect a straightforward, fixed price on whatever they’re purchasing, whereas B2B pricing structures are more fluid, suggests Gianluca Ferruggia , the general manager at online B2B marketplace DesignRush. Another report found that B2B industries like manufacturing have a 67% customer retention rate.

eCommerce

Tiecas

APRIL 21, 2025

When it comes to industrial lead generation, I often hear, We just need more prospects to talk to our sales team, when speaking with marketing managers, business development professionals, and company leaders at manufacturing and industrial companies. The intent is clearget in front of more qualified prospects.

Manufacturing

Martech

SEPTEMBER 12, 2024

These help accelerate CDP implementation with industry-specific templates, data models and attributes; currently available for high tech, industrial manufacturing, professional services, telecommunications, utilities, financial services, travel, and retail. Industry onboarding accelerators. Oracle Analytics Cloud integration.

Transform

Hubspot Marketing

NOVEMBER 14, 2024

Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. The copy would be ghostwritten as a board member, program manager, or even program beneficiary. For instance, my donor management role’s goals included: Establishing new giving relationships with prospects.

Direct Mail

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. Most small- to mid-size manufacturers lack the in-house resources and expertise to manage all aspects of creating and regularly publishing customer-centric industrial content.

Whitepaper

Backlinko

DECEMBER 27, 2024

This kind of AI is common with data analysts who need to manage risk and make data-driven decisions. Automotive Auto manufacturers use AI models to improve vehicle design and implement in-vehicle AI-powered virtual assistants. This type of AI is most common in chatbots and AI assistants.

Transform

Hubspot Marketing

AUGUST 20, 2024

Manage and analyze your marketing/customer data. Another way B2B marketers can capitalize on AI is in their data management. But AI's power doesn’t stop at data management. Ventura Foods Website Chatbot Ventura Foods is a food manufacturer that produces product lines like Hidden Valley Salad Dressing and Smart Balance Butter.

User-Generated

Sprout Social

NOVEMBER 25, 2024

For example, if a luxury home decor brand values high-quality manufacturing and doesn’t like to cut corners—and the influencer’s whole platform is about cheap and quick home decor “hacks”—there’s a disconnect in values here. It simplifies the process of overseeing influencer campaigns with its end-to-end campaign workflow.

Influencer Marketing

Hubspot Marketing

SEPTEMBER 12, 2024

For example, the Akana Group has partnered with farm equipment manufacturer John Deere to get equipment into Native producers’ hands and has started doing business internationally for other projects. Fleming said it could be difficult to stay on top of marketing trends while managing all the other aspects of starting a business.

Logistics

Sprout Social

DECEMBER 12, 2024

Like this video, where viewers spend a day with a Communications Manager at Cisco in London. Nothing: The brand disrupting everything about the tech industry British technology brand Nothing manufactures and reimagines consumer electronics. In another video, a team member gives a Gen Z-inspired tour of their Glasgow office.

Gen Z

Martech

JULY 22, 2025

When a procurement manager logs into a manufacturer’s portal at 2 a.m. The manufacturing sector is about precision —tolerances measured in thousandths of an inch, supply chains timed to the minute, quality control that leaves nothing to chance.

Transform

SocialPilot

DECEMBER 10, 2024

When it comes to review management, BrightLocal emerges as a great platform that enables you to manage your business’s presence across multiple locations, platforms, and brands. We’ll help you navigate the process of selecting the right review management platform for your business. Verified G2 Review 4.

Management

Martech

NOVEMBER 6, 2024

Two quick examples: A manufacturer ops leader was asked why they chose company A from their shortlist of six SaaS providers. If we succeed in embracing our story, with our clients’ needs and successes at the forefront, we can better understand their culture and eventually be seen as “one of them.”

Transform

Martech

MAY 19, 2025

For marketers, particularly those navigating manufacturing and international commerce, this moment demands strategic reinvention. Object Edge, a leader in digital transformation for manufacturers, saw that many clients were anxious about tariff volatility affecting supply chains and costs.

Transform

Hootsuite

OCTOBER 18, 2024

Patagonia’s cross-promotional events Source: r/Surfing on Reddit Sustainable clothing and outdoor gear manufacturer Patagonia puts their money where their mouth is when it comes to supporting the environment. Steal this strategy: Reddit can be a long-form content channel if you regularly share things like product/feature updates or news.

Marketers

Welcome Software

JULY 11, 2024

And at the heart of it all is the content supply chain – the often-overlooked system for creating, managing, and delivering the content that fuels purchases. This is where the content supply chain helps – the end-to-end process, workflows, and tools a business leverages to create, manage, approve and distribute content.

Transform

Buffer Marketing

APRIL 29, 2025

To add products manually, use Commerce Manager to upload product photos and information. Here’s a handy video that walks you through how to set up your catalog in Commerce Manager. When custom pin manufacturer WizardPins got started on Instagram , they knew driving sales from a brand-new account would be a challenge.

Gen Z

Hootsuite

APRIL 22, 2025

To enable your ads account, log in to Facebook with the profile that has admin access to your Facebook Page, then go to Meta Ads Manager. Yep, but dont sweat it: You can do this manually, but chances are you have other platforms to manage besides Facebook. text posts, photos, videos) Paid, or boosted, content (e.g, It’s so easy.

Gen Z

Martech

DECEMBER 10, 2024

It acts as a centralized, dynamic resource for creating, managing and delivering consistent and personalized brand content across all customer interactions and engagement channels. Traditional methods of managing brand assets no longer meet these demands. Managing your brand goes beyond merely storing assets on a shared server.

Branding

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze.

Transform

Backlinko

FEBRUARY 7, 2025

Sam Niro , Senior Manager of Competitive Intelligence at Talkdesk, shares her best practice: I review press release feeds, social media, and industry media outlets to keep up with bigger storylines. Think web research, customer feedback, and sales conversations. Check your win/loss reports or sales calls.

Price

SocialPilot

FEBRUARY 10, 2025

But heres the thing- most businesses, especially the small and medium ones, find it challenging to manage their reputation actively across all major review sites. Resorting to agencies for reputation management. This is why most agencies dont prefer building review management software from scratch. The solution?

Management