Hubspot Marketing

OCTOBER 29, 2024

B2C customers typically expect a straightforward, fixed price on whatever they’re purchasing, whereas B2B pricing structures are more fluid, suggests Gianluca Ferruggia , the general manager at online B2B marketplace DesignRush. Another report found that B2B industries like manufacturing have a 67% customer retention rate.

eCommerce 128

eCommerce B2C Manufacturing Retail 128

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. The challenge of perceived intrusiveness Although device manufacturers and media companies have long refuted the idea that devices and apps listen to consumers, consumers dont necessarily believe this.

Manufacturing 123

Manufacturing Advertising Advertisers User-Generated 123

Hubspot Marketing

NOVEMBER 1, 2024

You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer). Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. ChatGPT explained it well using the metaphor of a lemonade stand.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Lynton Web

DECEMBER 16, 2024

Managing multiple brands in HubSpot isn't just a technical challenge it's a puzzle that can impact every aspect of your business. While they both solve multi-brand management problems, they take fundamentally different approaches. they are not fully built to manage Sales or Service Hub objects across different businesses.

Branding 98

Branding Manufacturing Management Retail 98

Kuno Creative

JUNE 2, 2022

In true social media fashion, manufacturing companies like the idea of using Instagram, Twitter, YouTube and other popular social platforms to support their marketing efforts. Manufacturing companies often come in with the preconceived notion their products simply don’t have the visual appeal that social media calls for.

Manufacturing 111

Manufacturing Fashion Promotion Target Market 111

Jeff Bullas

FEBRUARY 21, 2023

Here’s what else AI can do: Automate tasks: AI can be used to automate a wide range of tasks, from customer service and marketing to manufacturing and logistics. Manufacturing Industry The manufacturing industry is another sector that is likely to be disrupted by AI.

Transform 273

Transform Logistics Manufacturing Retail 273

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Instead of waiting for data teams, creative teams and campaign managers to complete their sequential tasks, marketers are empowered to execute across functions independently, reducing bottlenecks and delays.

Transform 71

Transform Manufacturing Key Performance Indicator Marketing 71

SocialPilot

DECEMBER 10, 2024

When it comes to review management, BrightLocal emerges as a great platform that enables you to manage your business’s presence across multiple locations, platforms, and brands. We’ll help you navigate the process of selecting the right review management platform for your business. Verified G2 Review 4.

Management 75

Management Non-Profit User-Generated Price 75

Martech

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. Automation has changed the paradigm for local advertising execution and management. The challenge for ad teams lies in managing this complexity. The question is, how best can automation be applied?

Advertising 113

Advertising Advertisers Non-Profit Real Estate 113

Martech

NOVEMBER 21, 2024

Surveillance footage from a Shanghai robotics showroom shows a small AI-driven robot, created by a Hangzhou manufacturer, talking with 12 larger showroom robots. Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation.

Law 108

Law Transform Retail Manufacturing 108

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Advertising 104

Martech

DECEMBER 20, 2024

Example Instead of : How to streamline operations Try this : How operations managers in mid-sized manufacturing companies can cut costs by 15%. This guide is for IT managers struggling with outdated cybersecurity protocols. What challenges or characteristics define these people?

Manufacturing 113

Manufacturing Copywriting Education Content Marketing 113

Neil Patel

DECEMBER 13, 2020

Everyone I work with uses document management software, and you should too. Whether you are trying to go green, stay organized, build great looking newsletters, or meet the most stringent regulations, document management software can make a hard process much easier. The Top 5 Options for Document Management Software.

Management 145

Management Price Law CRM 145

SocialPilot

FEBRUARY 10, 2025

But heres the thing- most businesses, especially the small and medium ones, find it challenging to manage their reputation actively across all major review sites. Resorting to agencies for reputation management. This is why most agencies dont prefer building review management software from scratch. The solution?

Management 59

Management Branding Manufacturing Millennials 59

Hubspot Marketing

NOVEMBER 20, 2024

It helps businesses understand the threats they face and determine how best to manage or reduce those risks. For example, as a manufacturer, you might evaluate the risks of new machinery affecting production lines​. This is ideal for industries like construction or manufacturing, where different tasks (e.g.,

Manufacturing 105

Manufacturing Finance Health New Technology 105

Neil Patel

OCTOBER 2, 2020

Most know how to ask customers for reviews, but they’re unsure how to handle the other important parts of reputation management. If you have the right reputation management company, you’ll have the help you need to improve your company’s online reputation. The 5 Top Reputation Management Companies in The World.

Management 141

Management Law Manufacturing Price 141

Martech

SEPTEMBER 12, 2024

These help accelerate CDP implementation with industry-specific templates, data models and attributes; currently available for high tech, industrial manufacturing, professional services, telecommunications, utilities, financial services, travel, and retail. Industry onboarding accelerators. Oracle Analytics Cloud integration.

Transform 111

Transform B2C Manufacturing Finance 111

Neil Patel

SEPTEMBER 7, 2020

By choosing the right project management software, projects won’t throw you into that panic-inducing nightmare. I’ve managed countless projects, hundreds of teams, and bounced around to every project management software you can think of. The top 6 options for project management software. Task management.

Management 144

Management Price Real Estate Communications 144

Martech

JULY 29, 2022

When COVID-19 happened, manufacturing, shipping and storage all became wild and unpredictable. Supply chains were taut throughout the system, from parts to manufacturer, from manufacturer to shipping, from shipping to seller, from seller to customer. Those factors are intertwined and impact each other.

Management 105

Management Logistics Shipping Manufacturing 105

MarketingOps

DECEMBER 10, 2024

The Problem with CRM Adoption If your company has invested in a Contact Relationship Management (CRM) tool whether its Marketo, Salesforce, HubSpot, or Zoho then by definition it has adopted that CRM. But that doesnt mean your organization has achieved utilization, which is the most important milestone in CRM implementation.

CRM 130

CRM Manufacturing Management Marketing Automation Platform 130

Martech

APRIL 1, 2025

Pricefx is a SaaS tool for complex pricing environments, such as manufacturing and distribution, on a global scale. ImpelHub is an AI tool for managing comprehensive strategic marketing planning for small B2B businesses. Here are a few example tools: Durable , an AI-driven tool that claims to build a fresh website for you from scratch.

Manufacturing 76

Manufacturing Price Marketing Marketers 76

Martech

JULY 22, 2024

They manufactured and sold men’s brushless shaving cream and got creative. If you doubt that quantifying offline advertising is too expensive, too complex and too time-consuming, think again. The Burma-Shave company was doing it in the 1930s. This company started in the mid-1920s.

Key Performance Indicator 117

Key Performance Indicator Transform Analytics Manufacturing 117

SMEI

DECEMBER 20, 2022

This may include utilizing data analytics tools to better understand customer behavior and preferences, or implementing customer relationship management systems to track and manage customer interactions. Download the Definitive Guide for Marketing Managers. Download the Definitive Guide for Marketing Managers.

Transform 61

Transform Marketing Marketers Manufacturing 61

Martech

NOVEMBER 6, 2024

Two quick examples: A manufacturer ops leader was asked why they chose company A from their shortlist of six SaaS providers. If we succeed in embracing our story, with our clients’ needs and successes at the forefront, we can better understand their culture and eventually be seen as “one of them.”

Transform 118

Transform Manufacturing Communications Customer 118

Sprout Social

SEPTEMBER 6, 2022

How much do social media managers make? We’ve compiled data from sources across the web to provide you with everything you need to know about average social media manager salaries. What is an average social media manager salary? Let’s look at how all this change impacts base pay for social media managers of all stripes.

Management 126

Management Manufacturing Copywriting Finance 126

Hubspot Marketing

AUGUST 20, 2024

Manage and analyze your marketing/customer data. Another way B2B marketers can capitalize on AI is in their data management. But AI's power doesn’t stop at data management. Ventura Foods Website Chatbot Ventura Foods is a food manufacturer that produces product lines like Hidden Valley Salad Dressing and Smart Balance Butter.

User-Generated 130

User-Generated Food Transform Marketing 130

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze.

Transform 123

Transform Manufacturing Copywriting Law 123

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. Most small- to mid-size manufacturers lack the in-house resources and expertise to manage all aspects of creating and regularly publishing customer-centric industrial content.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Hubspot Marketing

SEPTEMBER 12, 2024

For example, the Akana Group has partnered with farm equipment manufacturer John Deere to get equipment into Native producers’ hands and has started doing business internationally for other projects. Fleming said it could be difficult to stay on top of marketing trends while managing all the other aspects of starting a business.

Logistics 121

Logistics Finance Manufacturing Law 121

Backlinko

DECEMBER 27, 2024

This kind of AI is common with data analysts who need to manage risk and make data-driven decisions. Automotive Auto manufacturers use AI models to improve vehicle design and implement in-vehicle AI-powered virtual assistants. This type of AI is most common in chatbots and AI assistants.

Transform 113

Transform User-Generated Manufacturing eCommerce 113

Hubspot Marketing

AUGUST 30, 2023

Writing a perfect resume is one of the most important “projects” you’ll do as a project manager. Nail it, and you will make a great first impression and seal your role as a project manager with your preferred company. In this article, you’ll learn how to write a project manager resume that impresses hiring managers.

Management 111

Management Education Manufacturing Finance 111

Hubspot Marketing

NOVEMBER 14, 2024

Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. The copy would be ghostwritten as a board member, program manager, or even program beneficiary. For instance, my donor management role’s goals included: Establishing new giving relationships with prospects.

Direct Mail 126

Direct Mail Marketing Marketers Email Marketing 126

Trade Press Services Newsletter

JUNE 6, 2024

Here are some examples: Helping small businesses drive results through strategic talent acquisition, training, and management. Transforming manufacturing operations through digital transformation. Here’s an example of the power of action words: Before: Worked with management on various customer service projects.

Transform 206

Transform Thought Leadership Manufacturing Communications 206

Calvyn Lee Blog

NOVEMBER 7, 2022

It used to be agricultural, but now the country is moving to services and manufacturing, becoming an emerging market and a newly-industrialized area. Just imagine, there are even charity sweepstakes and lotteries managed by Philippine Charity Sweepstakes Office, so people are pretty much used to numerous forms of Sweeps. Sweepstakes.

Affiliate Marketing 237

Affiliate Marketing Finance eCommerce Manufacturing 237

Search Engine Land

AUGUST 9, 2024

This applies to B2B original equipment manufacturers (OEMs) with a wide range of product families. In this case, product managers understood the situation and decided whether to fix it or focus on other SEO opportunities. Setting up this segment helps to rule out issues for key product lines quickly. What’s next?

SEO 84

SEO Manufacturing Health eCommerce 84

Search Engine Land

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. Automation has changed the paradigm for local advertising execution and management. The challenge for ad teams lies in managing this complexity. The question is, how best can automation be applied?

Advertising 74

Advertising Advertisers Non-Profit Real Estate 74

Martech

AUGUST 2, 2022

Unseen by the customer is the network of manufacturers, shippers and warehouses that meet demand with supply. For the most part, online retailers have a physical process to manage, and the outcome of all this is inventory — the stuff they must keep lying around, waiting to be bought. For the online retailer, it is anything but magic.

Management 101

Management Retail Logistics Manufacturing 101