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Industrial Marketing Strategy for Manufacturers—17 Questions Product Managers Must Ask

Tiecas

An industrial manufacturing marketing strategy isnt just a to-do list filled with tactics like update the website or send an email campaign. If youre a product manager at a manufacturing company, your responsibilities extend beyond managing a team of design engineers.

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5 ways to use project management data to enhance operational best practices

Martech

Project management is more than just a tool to keep your marketing campaigns on track. Today, project management data is not just a backend tool for tracking deadlines and task completion. Dig deeper: 5 ways to use project management data to increase marketing ROI 2.

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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes.

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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Project management skills.

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How to Transform Your Manufacturing Operations With Strategic Automations

Lynton Web

Manufacturing operations teams grapple with an increasingly complex web of disconnected systems that actively hinder their potential for growth. Even manufacturers using HubSpot often struggle to integrate it effectively with their existing tech stack, leaving valuable data underutilized.

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Understanding B2B2C Marketing: A Comprehensive Overview

Hubspot Marketing

And in others, the inner workings and processes have been considerably more intricate, sometimes including a product manufacturer, global distributor, and hundreds of independent retail organizations operating around the world. Best for: Businesses across industries that have advanced data management capabilities and processes.

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The Kanban approach to efficient PPC campaign management

Search Engine Land

You don’t need an expensive certificate in project management to help manage your own work in a way that makes sense and sets you up for success. If you’re without a project management tool or find your company’s chosen tool isn’t serving you, I’d like to introduce you to the Kanban board for PPC and other paid media digital channels.