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AI-powered martech releases and news: November 21

Martech

Proposed emblem for AI-Powered Robot Local #1 I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 showroom robots to “quit their jobs” and follow it. “Are you working overtime?

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The Future of Work: Could Your Industry Be Disrupted by A.I. Jobs?

Jeff Bullas

Here’s what else AI can do: Automate tasks: AI can be used to automate a wide range of tasks, from customer service and marketing to manufacturing and logistics. By using machine learning algorithms and other AI technologies, businesses can streamline their operations and reduce the need for human labor.

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What Is a Risk Assessment? My Complete Guide [+ Free Template]

Hubspot Marketing

It helps businesses understand the threats they face and determine how best to manage or reduce those risks. Before Introducing New Processes or Products If I’m launching a new product or service, I’d want to assess all the potential risks involved. The hierarchy of controls provides a structured approach to managing hazards.

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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Instead of waiting for data teams, creative teams and campaign managers to complete their sequential tasks, marketers are empowered to execute across functions independently, reducing bottlenecks and delays.

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4 Marketing Digital Transformation Trends for 2023

SMEI

As a result, in 2023, we will see more chief marketing officers (CMOs) partnering with chief technology officers (CTOs) in order to effectively leverage technology to achieve their marketing goals. One key reason for this is that CMOs and CTOs both have a role to play in driving innovation and adapting to new technologies.

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Smart devices, smarter hackers?

SmartBrief - Marketing

How businesses can manage security for AI and the IoT What if your house wanted to kill you? It’s a pretty classic horror movie question, one that video games like System Shock and Portal and movies from “Demon Seed” to “2001: A Space Odyssey” have given a technological edge. costing it an estimated $255 million in revenue.

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Emergence of Demand Generation Role Drastically Alters Marketing Landscape

Adobe Experience Cloud Blog

It is more and more common these days to see a director of “demand gen’ working alongside of counterparts who manage closely aligned departments such as marketing communications and corporate communications. One thing is certain: The demand gen role is a pretty new phenomenon in business and marketing. Moore’s Law ).

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