Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Instead of waiting for data teams, creative teams and campaign managers to complete their sequential tasks, marketers are empowered to execute across functions independently, reducing bottlenecks and delays.

Transform

Martech

SEPTEMBER 12, 2024

These help accelerate CDP implementation with industry-specific templates, data models and attributes; currently available for high tech, industrial manufacturing, professional services, telecommunications, utilities, financial services, travel, and retail. Industry onboarding accelerators. Oracle Analytics Cloud integration.

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Backlinko

DECEMBER 27, 2024

This kind of AI is common with data analysts who need to manage risk and make data-driven decisions. It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. Automotive Auto manufacturers use AI models to improve vehicle design and implement in-vehicle AI-powered virtual assistants.

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Martech

JULY 22, 2024

They manufactured and sold men’s brushless shaving cream and got creative. Dig deeper: Data visualization: How to transform analytics data into actionable insights How to avoid sending or receiving numbers instead of data in context Challenge those who ask for numbers. The Burma-Shave company was doing it in the 1930s.

Key Performance Indicator

Martech

MAY 19, 2025

For marketers, particularly those navigating manufacturing and international commerce, this moment demands strategic reinvention. With that in mind, here are three battle-tested approaches to transforming tariff disruptions from threats into competitive advantages.

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Martech

NOVEMBER 6, 2024

Effective stories can transform complex data into digestible information, make messages that stick, build trust with your audience and create relatability. Two quick examples: A manufacturer ops leader was asked why they chose company A from their shortlist of six SaaS providers.

Transform

Martech

JULY 22, 2025

When a procurement manager logs into a manufacturer’s portal at 2 a.m. The manufacturing sector is about precision —tolerances measured in thousandths of an inch, supply chains timed to the minute, quality control that leaves nothing to chance.

Transform

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze. Mapping out all available solutions. Delivering tailored insights they cant find elsewhere.

Transform

Hubspot Marketing

AUGUST 20, 2024

Transform long-form content into short-form educational social media posts. Manage and analyze your marketing/customer data. Another way B2B marketers can capitalize on AI is in their data management. But AI's power doesn’t stop at data management. How else can you use AI to repurpose content?

User-Generated

Martech

DECEMBER 10, 2024

As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. It acts as a centralized, dynamic resource for creating, managing and delivering consistent and personalized brand content across all customer interactions and engagement channels.

Branding

Martech

JULY 25, 2024

For Airbnb, an Airbnb property in Milan transformed by the placement of digital screens and a physical button passers-by could push to activate the screens and win prizes. Also relevant is a transformation the business is undergoing. Other examples of NEWU’s work had less expected angles.

Transform

Welcome Software

JULY 11, 2024

But there's a hidden factor transforming supply chains from the inside out: content. And at the heart of it all is the content supply chain – the often-overlooked system for creating, managing, and delivering the content that fuels purchases.

Transform

Duct Tape Marketing

JULY 17, 2024

More About Doug Davidoff : Connect with Doug Davidoff on LinkedIn Visit his Website Grab a Copy of The Revenue Acceleration Framework: A Proven Roadmap to Transform and Dynamically Grow Your Business Like this show? It's time to transform your approach. It's transformed their companies. This is John Jantsch.

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Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. Most small- to mid-size manufacturers lack the in-house resources and expertise to manage all aspects of creating and regularly publishing customer-centric industrial content.

Whitepaper

Sprout Social

JULY 1, 2025

Social is inextricably tied to their purchasing decisions Social has transformed the way Millennials shop. They want to understand who they’re buying from and how their products are sourced and manufactured. They’re looking for a brand with a consistent voice that “gets them” rather than a copy-and-paste unhinged persona.

Millennials

Search Engine Land

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. Automation has changed the paradigm for local advertising execution and management. The challenge for ad teams lies in managing this complexity. The question is, how best can automation be applied?

Advertising

Brian Solis

FEBRUARY 27, 2025

In his role, Brian advises business and technology leaders around the world on business and digital innovation and transformation strategies. Brian sat down with RGP for an interview following the publication of his new book: Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future.

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Sachs Marketing Group

JULY 21, 2025

While these tools can drastically improve efficiency and response time, relying too heavily on automation can make interactions feel impersonal or overly scripted if not managed thoughtfully. This trend is blurring the line between authentic influence and manufactured content. Audiences connect with people, not personas.

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Lynton Web

JANUARY 8, 2025

Managing lead distribution is more than just moving contacts from point A to point B. Let's explore why traditional methods are failing and how custom solutions can transform lead distribution for complex organizations. However, HubSpot's standard lead assignment tools often fall short for complex organizations.

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Hubspot Marketing

JULY 31, 2025

A CRM helps wholesalers streamline operations, from managing volume-based pricing to tracking shipments across multiple channels. Read on to discover which CRM will transform your wholesale operations. Let's examine four leading solutions that excel at managing wholesale complexities.

CRM

Martech

JUNE 4, 2025

Manufacturing. Manufacturing Big shift: From standard products to tailored service models Manufacturers are moving beyond mass production toward modular, personalized offerings. Between 2019 and 2023, 98% of manufacturers began digital transformation efforts. This shift is no longer optional.

Manufacturing

Lynton Web

MARCH 26, 2025

The automation of email workflows can transform partner communications into a more efficient, scalable system, enhancing engagement and performance across the board. In such cases, you could set up a follow-up workflow that escalates the issue, such as sending an email from an account manager or offering an incentive to encourage engagement.

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Lynton Web

APRIL 23, 2025

You're facing what some marketing professionals call the "dark hole" of lead management. Signs Your Organization Has a Lead Management "Dark Hole" How do you know if your organization suffers from a lead management problem aka a dark hole"? No visibility into follow-ups, conversions, or outcomes?

Management

Hubspot Marketing

JUNE 17, 2025

This transparency didn’t minimize objections; it completely transformed the conversation,” he shared. When Bloomsbury PLC implemented our line manager training, they didn’t focus on cost but instead shared real examples of how supporting working parents reduced their 25% early-parenthood turnover rate.

Branding

SocialPilot

FEBRUARY 6, 2025

Zero learning curve: Easy-to-use tools for businesses to gather and manage customer reviews. Cons to Note Managing public negative reviews requires prompt attention. It helps you manage 70+ listing directories including Yelp and MapQuest, making it ideal for small to medium-sized businesses. Why Use Yahoo Local Listings?

Real Estate

Animalz blog

DECEMBER 5, 2024

Paul Graham, the founder of Y-Combinator (YC), came up with “ Maker’s Schedule, Manager’s Schedule “ (one of his many influential posts), after working with hundreds of startups and writing 111 (!) “Why Software Is Eating the World” gives us a framework to understand complex technological transformation.

Transform

Trade Press Services Newsletter

JULY 10, 2025

AI scrutinizes story angles to ensure they offer real value beyond self-promotion or reputation management. For example, “[Company] Hits 500 Enterprise Clients as Digital Transformation Accelerates in Manufacturing.” The news must be fresh, usually within the last 30 to 60 days. Newsworthiness. Structure and clarity.

Whitepaper

Hubspot Marketing

JUNE 18, 2025

You see immediate value delivery, can manage onboarding yourself, and learn as you use the product. It transformed cold outreach into sustainable inbound growth.” As I build and manage these campaigns, I’m evaluating these ingredients for your growth marketing recipe.

User-Generated

Welcome Software

MAY 4, 2025

It’s true that Adobe Commerce, SAP Commerce, and Salesforce Commerce have been the mainstays of B2B digital transformation for years. B2B ecommerce means expertly managing multi-region, multi-tiered distributor networks with contract-based pricing, complex product catalogs, and vendor-managed inventory. We were born here.

B2C

Martech

JUNE 16, 2025

His path to becoming global managing partner included being arrested on drug charges and becoming a practicing lawyer without attending law school — details likely scrubbed from a traditional executive biography. They’re building movements, not just managing companies. It’s humanizing, real and valuable to your brand.

Thought Leadership

Sales Force: CMO

APRIL 15, 2025

Related Content 3 Ways Agentic Healthcare is Transforming the Patient Experience Improve Patient Care or Keep Data Secure in Healthcare? Pharmaceuticals (drug manufacturers): Leverage medication adherence programs to personalize communication and improve patient outcomes.

Pharmaceutical

Brian Solis

MAY 27, 2025

If you’re leading digital or AI transformation, or just trying to make sense of where your organization fits in this rapidly shifting landscape, this conversation is for you. Wright talks about the need for organizations to have tough conversations about AI’s impact on jobs and workforce transformation.

Transform

Lusha

NOVEMBER 18, 2024

Want to transform your cold calling from chilly to red-hot? Example Cold Calling Scripts: Here are two sample scripts to show how these parts work together: Example 1: Calling a Marketing Manager at a Mid-Sized Company You: “Hi [Their Name], I’m [Your Name] from [Your Company].

CRM

Welcome Software

JUNE 16, 2025

Actionability : Transform data into concrete next steps. Benefits of implementing guardrail metrics Implementing effective guardrail metrics delivers tangible benefits that extend far beyond mere monitoring: Improved risk management: It comes from early detection and prevention of potential issues. Don't just signal something's broken.

Shipping

Hubspot Marketing

JULY 30, 2025

We’ll explore how industry leaders like HubSpot, ServiceTitan, and Jobber can transform your plumbing operations. Uponor Asia , a plumbing systems manufacturer, achieved a 400x increase in leads by integrating HubSpot into its marketing workflows, proving how powerful the right plumbing CRM can be.

CRM

Adobe Experience Cloud Blog

AUGUST 2, 2017

It’s easy to buy software, but it’s difficult to transform. I lead an organization and team that works with healthcare marketers to help them transform to become essential to their organization’s revenue program. Healthcare marketing needs to transform. Lead Management . And it’s the same with healthcare marketing.

Transform

Jeff Bullas

FEBRUARY 21, 2023

Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. Here’s what else AI can do: Automate tasks: AI can be used to automate a wide range of tasks, from customer service and marketing to manufacturing and logistics.

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