Martech

NOVEMBER 21, 2024

Surveillance footage from a Shanghai robotics showroom shows a small AI-driven robot, created by a Hangzhou manufacturer, talking with 12 larger showroom robots. Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation.

Law 108

Law Transform Retail Manufacturing 108

Martech

SEPTEMBER 12, 2024

These help accelerate CDP implementation with industry-specific templates, data models and attributes; currently available for high tech, industrial manufacturing, professional services, telecommunications, utilities, financial services, travel, and retail. Industry onboarding accelerators. Oracle Analytics Cloud integration.

Transform 110

Transform B2C Manufacturing Finance 110

Martech

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. Automation has changed the paradigm for local advertising execution and management. The challenge for ad teams lies in managing this complexity. The question is, how best can automation be applied?

Advertising 112

Advertising Advertisers Non-Profit Real Estate 112

Backlinko

DECEMBER 27, 2024

This kind of AI is common with data analysts who need to manage risk and make data-driven decisions. It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. Automotive Auto manufacturers use AI models to improve vehicle design and implement in-vehicle AI-powered virtual assistants.

Transform 112

Transform User-Generated Manufacturing eCommerce 112

Martech

JULY 22, 2024

They manufactured and sold men’s brushless shaving cream and got creative. Dig deeper: Data visualization: How to transform analytics data into actionable insights How to avoid sending or receiving numbers instead of data in context Challenge those who ask for numbers. The Burma-Shave company was doing it in the 1930s.

Key Performance Indicator 117

Key Performance Indicator Transform Analytics Manufacturing 117

Martech

JUNE 28, 2024

The result is a nimble connection between manufacturing, supply chain and automation that drives new ways for customers to order and customize M&Ms. At the time of Mars’ digital transformation, Barz was aware of only one other CPG brand that had made a similar transition. Are you getting the most from your stack?

Transform 101

Transform eCommerce Retail Manufacturing 101

Trade Press Services Newsletter

JUNE 6, 2024

Here are some examples: Helping small businesses drive results through strategic talent acquisition, training, and management. Transforming manufacturing operations through digital transformation. Here’s an example of the power of action words: Before: Worked with management on various customer service projects.

Transform 206

Transform Thought Leadership Manufacturing Communications 206

Martech

NOVEMBER 6, 2024

Effective stories can transform complex data into digestible information, make messages that stick, build trust with your audience and create relatability. Two quick examples: A manufacturer ops leader was asked why they chose company A from their shortlist of six SaaS providers.

Transform 117

Transform Manufacturing Communications Customer 117

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze. Mapping out all available solutions. Delivering tailored insights they cant find elsewhere.

Transform 122

Transform Manufacturing Copywriting Law 122

Duct Tape Marketing

JULY 17, 2024

More About Doug Davidoff : Connect with Doug Davidoff on LinkedIn Visit his Website Grab a Copy of The Revenue Acceleration Framework: A Proven Roadmap to Transform and Dynamically Grow Your Business Like this show? It's time to transform your approach. It's transformed their companies. This is John Jantsch.

Transform 94

Transform Manufacturing Place CRM 94

Businesses Grow

AUGUST 9, 2023

You have to understand that I come from a manufacturing background. When there is variability in a manufacturing process, we wanted to know WHY. My email delivery system was badly outdated and poorly managed. Here was my plan: Invest in a comprehensive email management program. And it drove me NUTS!

Transform 98

Transform Shipping Manufacturing Digital Marketing 98

Hubspot Marketing

AUGUST 20, 2024

Transform long-form content into short-form educational social media posts. Manage and analyze your marketing/customer data. Another way B2B marketers can capitalize on AI is in their data management. But AI's power doesn’t stop at data management. How else can you use AI to repurpose content?

User-Generated 130

User-Generated Food Transform Marketing 130

Sprout Social

FEBRUARY 26, 2024

As Rebecca Taylor, Social Media Marketing Manager at UserTesting put it, “I’ve never been let down by Chewy’s team. I don’t know another brand who goes as far for their customer or makes you feel like they genuinely care the way Chewy does (if the Chewy social media manager is reading this, I’m a huge fan!)”

Transform 90

Transform Customer Branding Food 90

Animalz blog

DECEMBER 5, 2024

Paul Graham, the founder of Y-Combinator (YC), came up with “ Maker’s Schedule, Manager’s Schedule “ (one of his many influential posts), after working with hundreds of startups and writing 111 (!) “Why Software Is Eating the World” gives us a framework to understand complex technological transformation.

Transform 109

Transform Law Manufacturing Inbound Marketing 109

Search Engine Land

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. Automation has changed the paradigm for local advertising execution and management. The challenge for ad teams lies in managing this complexity. The question is, how best can automation be applied?

Advertising 74

Advertising Advertisers Non-Profit Real Estate 74

Welcome Software

JULY 11, 2024

But there's a hidden factor transforming supply chains from the inside out: content. And at the heart of it all is the content supply chain – the often-overlooked system for creating, managing, and delivering the content that fuels purchases.

Transform 45

Transform Logistics Automobile Manufacturing 45

Lynton Web

JANUARY 8, 2025

Managing lead distribution is more than just moving contacts from point A to point B. Let's explore why traditional methods are failing and how custom solutions can transform lead distribution for complex organizations. However, HubSpot's standard lead assignment tools often fall short for complex organizations.

Transform 52

Transform Customer Manufacturing Management 52

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. Most small- to mid-size manufacturers lack the in-house resources and expertise to manage all aspects of creating and regularly publishing customer-centric industrial content.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Martech

OCTOBER 5, 2021

More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. Every marketing leader wants to break free of the constraints to their transformation, and often these constraints are portrayed as obstacles that others put in marketing’s way,” said McCune.

Transform 106

Transform Manufacturing Marketing Marketers 106

Content Marketing Institute

JANUARY 3, 2018

One person who can speak to these questions is Victor Gao, vice president of digital and managing director at Arrow Media Group at Arrow Electronics. Involve managing editors in all the information your customers see. Think of each of these segments as a Transformer. Focus on engagement over reach. Each serves an audience.

Transform 100

Transform Management New Markets Manufacturing 100

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

Transform 123

Transform Manufacturing Fashion Promotion 123

Martech

APRIL 22, 2022

AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. Better data management. people continue to play a vital role in data management and analytics. Explore the platforms essential to marketing work management in the latest edition of this MarTech Intelligence Report.

Transform 145

Transform Marketing Marketers Analytics 145

Marketing Insider Group

APRIL 25, 2013

In a world of accelerated change, Jonathan highlighted the trends that are causing marketers to rethink the future and make fundamental transformations to their business. Consequently, every aspect of your business strategy and execution – manufacturing, supply chains, and employee base – can become stretched and overloaded.

CMO 108

CMO Transform Manufacturing Marketing 108

Lynton Web

MARCH 26, 2025

The automation of email workflows can transform partner communications into a more efficient, scalable system, enhancing engagement and performance across the board. In such cases, you could set up a follow-up workflow that escalates the issue, such as sending an email from an account manager or offering an incentive to encourage engagement.

Transform 52

Transform Key Performance Indicator CRM Communications 52

Adobe Experience Cloud Blog

JULY 15, 2015

Assembly lines are predictable : The manufacturer knows what goes in and what comes out. Assembly lines provide great insights : Management can easily measure production levels to gain intelligence on what to build in the future. Get Management Onboard. And of course, management must buy in to the whole process to drive success.

Thought Leadership 134

Thought Leadership Manufacturing Transform Fashion 134

Sprout Social

JANUARY 9, 2024

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. You can use this data to discover gaps in brand perception and take remedial steps for reputation management or to improve products or services.

Analytics 131

Analytics Transform Key Performance Indicator CRM 131

Marketing Insider Group

AUGUST 4, 2020

What do Francis Bacon and Japanese manufacturers have in common? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. As an argument, he pointed out that their version was a quality control program, aimed at serving the management.

Manufacturing 145

Manufacturing Marketing Marketers Transform 145

Adobe Experience Cloud Blog

FEBRUARY 1, 2019

Instead of simply promoting goods or services, marketers are spending colossal amounts of time researching, creating, managing, analyzing, and reporting on campaigns. The glut of manufactured goods created a new need: courting potential customers and standing out in an increasingly competitive marketplace. It wasn’t always this way.

Transform 134

Transform Thought Leadership Manufacturing Marketing 134

Martech

MAY 3, 2022

There were almost 1,000 exits from the space in the last two years, representing acquisitions or other business transformations, or simply failures. Yes, new apps are appearing all the time; yes, that trend is partly fueled by the pandemic-driven acceleration in digital transformation. But there is consolidation.

Transform 108

Transform Manufacturing Traditional Marketing Management 108

Sprout Social

MARCH 19, 2024

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. For example, a car manufacturer can use review and AI-driven sentiment analysis to gauge global consumer reactions to product recalls.

Transform 130

Transform Pharmaceutical Manufacturing Health 130

Set Up

NOVEMBER 21, 2023

Although we have written about the Manufacturing industry in the past , we spoke with marketing leaders Andrea Arnold , the Senior Manager, Global Marketing, eMobility at Eaton, and Marcus Lennon , Sector Marketing & GTM at Jabil, to get the latest updates and news. What innovative changes are happening in the Manufacturing space?

Manufacturing 59

Manufacturing Transform B2C Entertainment 59

Hubspot Marketing

MAY 30, 2023

AI Applications Examples AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions. AI Applications in Hiring and Recruitment Application management is a great example of AI in hiring and recruitment. In this post, we’ll review AI application examples across 12 industries.

Real Estate 126

Real Estate Manufacturing Transform Finance 126

Martech

MAY 4, 2023

The latest Gartner CX Management survey identified customer retention as the best strategy to simultaneously meet internal goals and customer expectations. Take the following B2B manufacturing example. Marketers cannot sit on the sidelines and hope for a solution. Here’s how to get there.

Manufacturing 21

Manufacturing Transform Customer Acquisition Customer Journey 21

Adobe Experience Cloud Blog

DECEMBER 29, 2010

Here is a seasoned executive who built his success and reputation at Boeing, managing the development and launch of the critical 777 model. Many industry observers did not think Mulally could succeed in the unusually clubby world of auto manufacturing. However, he had zero auto industry experience. A Massive Jolt of Change.

Manufacturing 111

Manufacturing Transform CMO Advertising 111

Adobe Experience Cloud Blog

OCTOBER 27, 2010

Revenue Performance Management is the strategy that transforms the way marketing and sales work – and work together – to adapt to this new world. It’s truly transformative. I believe that there’s one last frontier – one single best place that virtually every company could go to improve their performance.

Transform 87

Transform Manufacturing Management Analytics 87

Marketing Insider Group

SEPTEMBER 15, 2020

Capital One transformed many branches across major cities into coffee shops with coworking spaces, workshops, and educational/coaching centers. The goal was to market the technology behind the animal-free “dairy” alternative to larger businesses and manufacturers. . Manage traffic flow and prevent bottlenecks.

Gen Z 145

Gen Z Manufacturing B2C Transform 145

Neil Patel

OCTOBER 28, 2020

Product managers? Business Process Management (BPM). Business process management software is a component of business intelligence. These tools are also a core component of operational management and intelligence. You can find business process management functionality within BI software. Is it your IT team?

Transform 124

Transform Manufacturing Analytics User-Generated 124