Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights.

Market Research 126

Market Research Content Marketing Marketing Marketers 126

Martech

OCTOBER 17, 2022

Thus a 6–10-person session that once took two hours can be divided into a pair of four-person sessions running one hour each, noted Jenny Karubian, CEO at market research company Ready to Launch Research. Dig deeper: You need a market research mind-set. But maybe not in the way a marketer expects.

Market Research 138

Market Research Marketing Marketers Food 138

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

Market Research 97

Market Research Marketing Marketers Traditional Marketing 97

Hubspot Marketing

JULY 12, 2024

I asked Jenny Sowyrda , Manager of Community Strategy and Operations at HubSpot, her tips for building an online community and understanding your motivations was her first piece of advice: “Know why you’re building a community (from a business perspective) and who you’re building a community for. Understand why you’re building a community.

Management 113

Management Promotion Law Market Research 113

Martech

MARCH 13, 2024

This is just one example of a bias injected into market research projects based on what a company may believe is important to them rather than what is essential to customers. There are many more use cases for AI in market research. Get MarTech! In your inbox. Business email address Subscribe Processing.

Market Research 123

Market Research Customer Marketing Marketers 123

Martech

FEBRUARY 17, 2025

RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Implement and manage tools and technologies that support revenue generation. Sales: Familiarity with sales processes, lead generation, and customer relationship management. Salesforce), marketing automation tools (e.g.,

Customer Acquisition 115

Customer Acquisition CRM Marketing Automation Platform Analytics 115

DIY Marketers

AUGUST 18, 2022

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. Market research is part of the marketing process.

Market Research 109

Market Research Marketing Marketers Price 109

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. What is brand reputation management? Brand reputation management is the process of monitoring and influencing the public perception of your brand. The 3 pillars of brand reputation management.

Management 142

Management Branding Customer loyalty Communications 142

Martech

OCTOBER 24, 2024

Established platforms like Salesforce and Adobe embed AI-driven features into their existing tools, offering genAI capabilities within familiar marketing systems. This year alone, 2,324 AI-powered tools entered the martech space, offering marketers a vast range of options — from niche indie tools to category-disrupting platforms.

Copywriting 127

Copywriting Transform PR User-Generated 127

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform 115

Transform User-Generated Analytics Social Media Marketing 115

Martech

FEBRUARY 12, 2025

Market researchers use AI and automation to collect and analyze large datasets from various sources, including third-party and custom-built solutions. Automation also streamlines product launch logistics, managing handoffs and approvals between teams.

Transform 127

Transform Logistics User-Generated Marketing 127

Martech

FEBRUARY 3, 2023

B2B marketers ahead of the curve have also experimented with streaming for delivering on-demand video content to prospects. Because of CTV’s digital infrastructure , ad campaigns on that channel have performance and measurement data that can be used as a market research tool. Register for The MarTech Conference here.

Market Research 98

Market Research Whitepaper Marketing Marketers 98

Sprout Social

JANUARY 29, 2024

A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy. What is online reputation management? Why does online reputation management matter?

Management 130

Management Shipping Health Market Research 130

Hubspot Marketing

FEBRUARY 15, 2023

Effective sales lead management is one of the core principles of any successful business. When you get lead management correct, you can convert more prospects into customers, streamline operations, and improve the sales experience. But it's not always clear how to create an effective lead management process. Data storage.

Management 133

Management CRM Telemarketing Inbound Marketing 133

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. But this growing reliance on automation could come with serious risks.

Transform 129

Transform User-Generated CMO Marketing 129

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Try the best social media management tool for free for 30 days.

Analytics 116

Analytics PR Price CRM 116

Martech

AUGUST 20, 2024

The types of data they can provide include job titles, department, location, seniority, email addresses, phone numbers, companies to target, financial statements, sales figures, customer information, market research data and much more. Our marketing campaigns are inefficient. Does it offer identity management?

Law 107

Law Management Price Place 107

Hubspot Marketing

JANUARY 13, 2025

Jokes aside, while studying to acquire my project management degree, I found an instructive note in the PMBOK guide. The guide , which is a go-to source for project managers, warns that no project should be without a WBS. When considering an item as a sub-deliverable, a consideration is the ease of managing it.

Law 102

Law Management Communications Product 102

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. Tactical Tips for Optimizing AI for Brand Tracking AI is great — but it’s not perfect.

Branding 130

Branding Customer loyalty CMO Market Segmentation 130

Marketing Insider Group

AUGUST 7, 2024

The tool seamlessly integrates with CRM and email, providing value in sales assistance, training, and personal task management. Market Research One of the most efficient ways to use ChatGPT is employing it to conduct market research by analyzing large volumes of data.

Transform 89

Transform CRM User-Generated Communications 89

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Martech

JULY 25, 2024

Ipsos , a market research firm, introduced Creative|Spark AI, a tool that predicts human reactions to video ads and delivers insights quickly. Metricool , a social media management platform, announced new features including LinkedIn analytics, an enhanced AI assistant, and integrations with Google Drive and Canva.

B2C 113

B2C Energy User-Generated Retail 113

Sprout Social

DECEMBER 5, 2023

Several brands, including United Airlines, have reportedly lost patrons and billions in value due to their poor management of the Flight 3411 incident involving a forcefully removed passenger that went viral online. Reputation management helps you maintain a professional image and improve your customers’ perception of your brand.

Management 123

Management Analytics User-Generated Branding 123

SMEI

JANUARY 12, 2024

Graduate Group at TDTU Ton Duc Thang University, together with SMEI Vietnam, would like to thank the guests, organizers, and students for contributing to the success of the Course 22 SCPS TM and SCPM TM International Certificate Award Ceremony, the high quality program, majoring in marketing at Ton Duc Thang University.

Marketing 266

Marketing Marketers Management Market Research 266

Sprout Social

AUGUST 21, 2023

As a business, managing Google reviews is a big deal. In this post, you’ll learn all about Google review management — from why it’s important to finding the best software to help you automate your strategy. They’re also excellent brand awareness, SEO and market research tools. Let’s get started.

Management 98

Management Branding User-Generated Customer 98

Martech

AUGUST 12, 2024

The goal of this exercise is to narrow the list of product possibilities to a manageable few, not necessarily to identify the very best product for your environment. With that in hand, I asked my generative AI research assistants to give me the following information for each vendor: How they define their market category.

User-Generated 136

User-Generated Traditional Marketing Product Price 136

Martech

OCTOBER 18, 2024

Dig deeper: Data analysis and market research top list of AI use cases Use case 2: Receive persona feedback on your marketing campaigns This use case is more fun than the first one. For this use case, generative AI increased my productivity while maintaining the quality of the deliverable.

Copywriting 135

Copywriting Entertainment Marketing Marketers 135

Martech

AUGUST 7, 2024

Start with comprehensive market research to understand your audience’s behaviors, preferences and needs. Is your organization trapped relying on expert advice that doesn’t utilize the available data? Implement robust data collection and analysis processes to steer clear of anecdotal evidence.

Key Performance Indicator 127

Key Performance Indicator Analytics CRM Retail 127

Martech

MARCH 17, 2025

Customer engagement Marketers can use the Operator to craft personalized messages for different customer segments, enhancing engagement and improving conversion rates. Market research Marketers can use the Operator to gather information about competitors, including their strategies, strengths and weaknesses.

User-Generated 82

User-Generated Marketing Marketers SEO 82

Litmus

OCTOBER 31, 2024

You want to personalize your emails more and try the latest trends, but something stands in your way: customer data management. For many marketers, coming up with creative email ideas is much more fun (and less confusing) than cleaning up data, tracking new metrics, and finding customer insights. But it’s absolutely essential.”

CRM 87

CRM Management Email Marketing Transform 87

Martech

DECEMBER 16, 2024

Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. Airbnb, Slack, Peloton, HubSpot and Arm & Hammer Baking Soda all use similar customer-centric marketing strategies.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Backlinko

FEBRUARY 7, 2025

It helps you understand your market better, so you can make smart choices about where to focus and how to stand out. Competitive Intelligence vs. Market Research Competitive intelligence and market research are both important methods of gathering data to make smarter business decisions.

Price 85

Price Customer loyalty Food Market Research 85

Backlinko

NOVEMBER 8, 2024

Businesses relied on market research reports, customer surveys, and a bit of gut instinct to decide what to build or improve on. AI can help you manage the complexity of product development. AI can give you access to real-time insights into market trends and user behavior. AI can make this process far more manageable.

Price 111

Price Real Estate Promotion Food 111

Buffer Marketing

OCTOBER 2, 2024

For example, suppose you’re a productivity creator and find videos on “time management” have the highest VPH across all your competitors. Alternatives competitor analysis tools to Competitors App Similarweb is one of the best competitor analysis tools for comprehensive data across content marketing and market research.

Price 115

Price Key Performance Indicator SEO Analytics 115

Martech

JANUARY 24, 2025

Dig deeper: How to augment market research and glean customer insights with AI How modern language models are changing the game Modern language models can revolutionize sentiment analysis, but only if we avoid replicating the flaws of traditional methods.

New Technology 121

New Technology Customer Market Research Product 121

Hubspot Marketing

NOVEMBER 14, 2024

I’ve seen marketing teams run with generic copy from other campaigns and call it a day. Through market research and past interactions, you can build a nuanced understanding of your messaging. The copy would be ghostwritten as a board member, program manager, or even program beneficiary. What clicks with prospects?

Direct Mail 122

Direct Mail Marketing Marketers Email Marketing 122

Hootsuite

DECEMBER 4, 2024

Thanks to Wealthsimple Foundation’s market research, they found that young Canadians gravitate most to simple, short content in video format — that’s why they decided to make a YouTube series (more on that later!). Save time managing your social media presence with Hootsuite. Make the most of your money. Try it free today.

Non-Profit 105

Non-Profit Education Analytics Thought Leadership 105