Martech

OCTOBER 17, 2022

Thus a 6–10-person session that once took two hours can be divided into a pair of four-person sessions running one hour each, noted Jenny Karubian, CEO at market research company Ready to Launch Research. Dig deeper: You need a market research mind-set. But maybe not in the way a marketer expects.

Market Research 138

Market Research Marketing Marketers Food 138

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. See the difference?

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. The future of brand tracking is here — and it’s powered by AI.

Branding 131

Branding Customer loyalty CMO Market Segmentation 131

Hubspot Marketing

JANUARY 21, 2019

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Dunkin Donuts.

Global Marketing 145

Global Marketing Marketing Strategy Marketing Marketers 145

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. There are many more use cases for AI in market research. Get MarTech!

Market Research 122

Market Research Customer Marketing Marketers 122

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

Market Research 97

Market Research Marketing Marketers Traditional Marketing 97

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. Community management.

Management 143

Management Transform Communications Market Trends 143

Sprout Social

NOVEMBER 14, 2022

Listening makes creating data-driven marketing strategies more accessible, and gives your entire organization the tools to outpace the competition, improve your content strategy, iterate on new product designs and build more impactful campaigns. Level-up your data-driven marketing strategy with Sprout’s Listening tool.

Marketing Strategy 135

Marketing Strategy Thought Leadership Transform PR 135

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Spend 10% of Revenue on Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Rock Content

NOVEMBER 24, 2020

Well, that’s why you need to know how to create a Global Content Marketing strategy. Read on to learn: What is a Global Content Marketing strategy? How can you create a Global Content Marketing strategy in your company? What is a Global Content Marketing strategy? Keep reading!

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 136

Marketing Strategy Manufacturing PR Marketing 136

DIY Marketers

AUGUST 18, 2022

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. Market research is part of the marketing process.

Market Research 109

Market Research Marketing Marketers Price 109

Rock Content

OCTOBER 27, 2015

Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. We all consume content, and as marketers, we should be hyperaware of the content we create for our audiences. We’re human after all.

Market Research 111

Market Research Content Marketing Marketing Marketers 111

Adobe Experience Cloud Blog

APRIL 11, 2013

Jana is a marketing manager at MixRank. She is optimistic about the growth of online advertising and has a passion for helping online marketers execute campaigns. A lunch date with the Account Manager: I’ll be in San Francisco in 2 weeks. The Market Research Survey + Contest. Congratulations!

Email Marketing 121

Email Marketing Marketing Strategy Customer Finance 121

Adobe Experience Cloud Blog

JANUARY 18, 2018

” The question now, if marketing and advertising are the essential elements to generate sales and profiles, how is the process managed and executed when it comes to large-scale businesses? Is this an idea that works merely on paper or is there really a system to aligning marketing and sales that works? Market Research.

Management 133

Management Thought Leadership User-Generated Advertisers 133

Hootsuite

OCTOBER 7, 2024

They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels. Implementing a social media analytics tool helped the social team monitor the overall strategy, and easily measure individual and combined success.

Analytics 115

Analytics PR Price CRM 115

Sprout Social

JANUARY 29, 2024

A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy. What is online reputation management? Why does online reputation management matter?

Management 131

Management Shipping Health Market Research 131

Hubspot Marketing

NOVEMBER 14, 2024

A strong marketing strategy requires both ATL and BTL actions, but it’s vital to know when to apply each: ATL marketing is great for companies wanting to increase brand awareness and reach. I’ve seen marketing teams run with generic copy from other campaigns and call it a day. What clicks with prospects?

Direct Mail 126

Direct Mail Marketing Marketers Email Marketing 126

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

FEBRUARY 15, 2023

Effective sales lead management is one of the core principles of any successful business. When you get lead management correct, you can convert more prospects into customers, streamline operations, and improve the sales experience. But it's not always clear how to create an effective lead management process. Data storage.

Management 133

Management CRM Telemarketing Inbound Marketing 133

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. AI can help you manage the complexity of product development. Absolutely. And drive sales.

Price 111

Price Real Estate Promotion Food 111

Martech

AUGUST 7, 2024

Start with comprehensive market research to understand your audience’s behaviors, preferences and needs. Vague goals and no measurable targets can ruin any marketing strategy, making it nearly impossible to be data-driven. Is your organization trapped relying on expert advice that doesn’t utilize the available data?

Key Performance Indicator 126

Key Performance Indicator Analytics CRM Retail 126

Marketing Insider Group

JULY 14, 2020

Platforms like social media and smartphones allow customers and brands to connect more than ever, while technology has turned marketing strategies upside down by making every decision data-driven. Thanks to all of these changes, it is now necessary for every brand to adopt a multichannel digital marketing strategy.

Digital Marketing 110

Digital Marketing Marketing Strategy Marketing Marketers 110

Martech

AUGUST 12, 2024

The goal of this exercise is to narrow the list of product possibilities to a manageable few, not necessarily to identify the very best product for your environment. Reading and synthesizing as many news articles as I could find about the market and its key players. Their marketing strategy (e.g.,

User-Generated 135

User-Generated Traditional Marketing Product Price 135

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Peeping at the competition’s marketing strategies should come (if it comes at all) much later.

Price 115

Price Key Performance Indicator SEO Analytics 115

Martech

JULY 17, 2024

Systematic market research and customer feedback must guide product iterations and refine marketing strategies. This shift becomes evident in how marketing implements its measurement program. Training : Develop a skilled team to maximize the value of marketing technology investments.

Product Marketing 102

Product Marketing Product Transform Marketing 102

Hootsuite

SEPTEMBER 19, 2019

Social media managers own the skills that brands need in order to succeed on social. billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component. What is a social media manager? What does a social media manager do?

Management 112

Management PR Key Performance Indicator Analytics 112

Martech

MARCH 17, 2025

Customer engagement Marketers can use the Operator to craft personalized messages for different customer segments, enhancing engagement and improving conversion rates. Market research Marketers can use the Operator to gather information about competitors, including their strategies, strengths and weaknesses.

User-Generated 81

User-Generated Marketing Marketers SEO 81

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience. Decide Campaign Goals.

Video Marketing 94

Video Marketing Marketing Strategy Marketing Marketers 94

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Rock Content

FEBRUARY 16, 2024

What do you want to accomplish with your marketing efforts? Review market research or collect customer feedback, if necessary. Develop and manage the overall marketing process. Start by devising a marketing strategy that may include both online and offline elements. Conduct keyword research.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketing 98

Hootsuite

DECEMBER 4, 2024

Thanks to Wealthsimple Foundation’s market research, they found that young Canadians gravitate most to simple, short content in video format — that’s why they decided to make a YouTube series (more on that later!). Save time managing your social media presence with Hootsuite. Make the most of your money. Try it free today.

Non-Profit 103

Non-Profit Education Analytics Thought Leadership 103

Backlinko

FEBRUARY 7, 2025

Prospects were choosing AI marketing solutions over traditional agencies. Our takeaway was that clients often felt disconnected with AI-based marketing strategies. This insight led us to develop what we call Transparent Strategy Sessions. Think web research, customer feedback, and sales conversations.

Price 85

Price Customer loyalty Food Market Research 85

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. Managing all of these diverse responsibilities requires social media managers to develop a number of crucial marketing and marketing-adjacent social media skills.

Management 112

Management Copywriting Communications Thought Leadership 112

SocialPilot

DECEMBER 6, 2023

If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements. What are the checkboxes for executing a social media marketing strategy? Where should you start?

Social Media Marketing 94

Social Media Marketing Marketing Strategy B2C Marketing 94

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Content marketing objectives. Content Marketing strategy.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97