Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. Managing all of these diverse responsibilities requires social media managers to develop a number of crucial marketing and marketing-adjacent social media skills.

Management 112

Management Copywriting Communications Thought Leadership 112

Hubspot Marketing

JUNE 1, 2017

The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “ Will Robots Take My Job ?”. We were thrilled to learn marketing managers had only a 1.4% 3) Compensation and Benefits Managers. 8) Market Research Analysts. 2) Sales Managers.

Telemarketing 145

Telemarketing PR Market Research Management 145

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Gini Dietrich, Founder of Spin Sucks , recognizes the momentum that built when Spin Sucks (the book) started getting picked up and shared by PR professionals: When Spin Sucks was published, I introduced the model we use internally for our clients, called the PESO Model*. The big coup came when Mashable interviewed me for a story. Little Bird.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Martech

MARCH 27, 2023

This shift towards prioritizing analytics experience reflects a growing recognition of data’s vital role in marketing strategy and decision-making. At the same time, CMOs have been demanding that their marketing and PR teams demonstrate ROI from their programs.

Digital Marketing 24

Digital Marketing PR Analytics Copywriting 24

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 108

Transform PR User-Generated Retail 108

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 135

Marketing Strategy Manufacturing PR Marketers 135

Adobe Experience Cloud Blog

DECEMBER 4, 2018

In this respect, the role of the product marketer is more akin to that of sociologist or psychologist than product manager or technologist. The output of this project became the blueprint for how we communicated across marketing, had sales conversations, and priced our solution. Plans for Success. Keys to Knowing Your Customer.

Product Marketing 133

Product Marketing Product PR Price 133

Sprout Social

NOVEMBER 14, 2022

This allows us to swiftly respond to customer care inquiries and manage crises with grace. How much social volume do our PR efforts and thought leadership content generate? As Mike Blight, Sprout’s Senior Market Research Manager, puts it, “Listening is like Pandora’s Box. Optimize your content strategy.

Marketing Strategy 134

Marketing Strategy Thought Leadership Transform PR 134

SocialPilot

FEBRUARY 13, 2025

But how does one manage reviews on their Google business profile? Take the example of United Airlines they faced a PR disaster after a viral incident wherein a passenger was forcibly removed from a United Airlines flight. Managing Fake Reviews Inauthentic reviews are a headache for many businesses. The solution? Share them!

Food 64

Food User-Generated PR Management 64

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Such insights will help you identify new areas in marketing where you can focus your budget or refine existing ones.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Influencer Marketing 144

Hubspot Marketing

NOVEMBER 19, 2020

When expanding your market, you face the potential need for net new or revised buyer personas, which are semi-fictional representations of your ideal customer based on market research and real data about your existing customers. Research Your Market. Featured Tool: HubSpot Market Research Kit.

Marketers 145

Marketers Marketing Marketing Plan User-Generated 145

Sprout Social

SEPTEMBER 2, 2022

Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Here are a few social media marketing training resources that will improve your skills and show your impact. Free social media marketing training and resources. Type: Course.

Social Media Marketing 141

Social Media Marketing Price Marketers Marketing 141

Hubspot Marketing

JANUARY 7, 2024

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world. Some marketers choose to extend (or return to) their schooling by pursuing a Master of Business Administration (MBA) or graduate degree in marketing.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Search Engine Land

FEBRUARY 16, 2023

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. Marketing Sales. Most organizations have marketing and sales teams – even small businesses with limited resources, but SEO is not as mainstream. PR is such a treasure trove to SEO practitioners.

SEO 94

SEO PR Key Performance Indicator Communications 94

Hubspot Marketing

SEPTEMBER 7, 2022

Any social media marketer can tell you that a successful brand needs to be adaptable and reflect changes in user behavior, but this constant need for innovation can be met with huge success, or a PR blunder. Effective and organized change management is an important part of any growing or evolving company.

Gen Z 140

Gen Z Branding User-Generated Millennials 140

Hootsuite

NOVEMBER 25, 2019

The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. At the advisor level, Putnam Retail Management found 84% use social media for finance industry business. million in the 12 months before the Putnam survey.

Finance 145

Finance Food PR Management 145

Hubspot Marketing

JUNE 28, 2023

Hiring managers aren’t entirely sure if someone fits the job well because the crucial information isn’t exactly front and center. Otherwise, hiring managers will gloss over your resume, like the other 54% of job applicants who don’t tailor their resumes for each employer or position. Sometimes, it’s not there, making it even worse.

CRM 118

CRM Digital Marketing Management User-Generated 118

Sprout Social

AUGUST 30, 2023

But this also allows employees to revisit trainings, request access to specific social media management tools—like Sprout—and find documentation that outlines how to post and engage the social team. For example, at a previous company I worked for, the PR team held quarterly social media trainings for new employees.

Branding 140

Branding Copywriting PR Promotion 140

Rock Content

SEPTEMBER 6, 2023

It evolves with the market and changing consumer needs. Here’s an overview of what makes a real estate marketing strategy strong enough to make the most of any set of market conditions. Where is your chosen niche market likely headed next? Naturally, your approach to content marketing is part of that.

Real Estate 98

Real Estate PR Marketers Marketing 98

Hootsuite

DECEMBER 13, 2024

Market intelligence Market intelligence is data about factors outside your business, including: Demographics in your current regional market, or a new region you want to enter. Market research about size, growth rate, and other benchmarks. It could point to a mounting PR crisis. Current industry trends.

PR 91

PR Price SEO Analytics 91

Martech

OCTOBER 14, 2022

Let’s take a closer look at each of the main chief marketing officer responsibilities. CMOs are responsible for creating and managing a profitable growth strategy. However, many do not feel prepared to actually drive growth in important areas like market share and gross margin. Overseeing market research.

CMO 121

CMO Non-Profit Transform Advertisers 121

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives. It’s time to #DetoxYourFeed ?

Influencer Marketing 129

Influencer Marketing User-Generated Key Performance Indicator Analytics 129

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Sprout Social

APRIL 13, 2017

New influencer marketing research from Traackr found the top influencer marketing goals to be improving brand advocacy (94%), expanding brand awareness (92%), and reaching new target audiences. According to their digital marketing manager Steven Macdonald: “No payment was made to any of the influencers.

Influencer Marketing 110

Influencer Marketing Price PR User-Generated 110

Content Marketing Institute

APRIL 25, 2018

Chances are different people will stumble across your research on SlideShare. Alternatively, if this SlideShare idea makes you or your management squeamish, create a skinny version for SlideShare that offers valuable information with a call to action to download the full version of your research. Click To Tweet.

PR 111

PR B2C Promotion Health 111

Marketing Insider Group

FEBRUARY 5, 2024

(Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6 billion by 2026.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Content Marketing Institute

APRIL 10, 2018

Linda Pophal, consultant, Strategic Communications LLC, says: In teaching an undergraduate PR course, I asked the students to develop a campaign to attract more minority students to the communication and journalism department. Hannah Whitehouse, content marketing manager, Bouncezap, says: We choose not to use buyer personas.

Millennials 111

Millennials Inbound Marketing PR Entertainment 111

Orbit Media Studios

MAY 24, 2023

Taylor later obtained an MBA to gain a stronger business foundation to effectively manage marketing campaigns for non-profits. Taylor has been working in the non-profit sector for 15 years, holding different roles ranging from outreach coordinator to marketing manager.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Hootsuite

JULY 17, 2023

Or, let’s say you’re a freelance social media manager who works with multiple clients. You’ll need a tool that makes it easy to manage multiple social media accounts in one place so you don’t have to constantly switch between accounts. Brandwatch Brandwatch is a tool for conducting market research and measuring brand sentiment.

Price 90

Price Social Media Marketing eCommerce CRM 90

Hubspot Marketing

AUGUST 21, 2023

However, be patient with your business' SWOT analysis; you'll write most of it as you conduct your market research and create your strategy. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketers Marketing 98

Martech

MARCH 18, 2024

Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. She’s an authority on compliance, governance, change management, agile methodologies and dealing with high-stakes, “no mistakes” data. Unfortunately, the PR agency just wasn’t aligned with that.

Pharmaceutical 62

Pharmaceutical PR Management Analytics 62

Content Marketing Institute

JULY 24, 2018

Tim Hayden , president and co-managing partner, Brain + Trust Partners. I also would use a portion of the budget to get into influencer marketing , primarily finding those with big followings who align with our brand and creating a campaign that we can bring them in on to help create a win-win situation for both of us. Seek answers.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Hootsuite

OCTOBER 1, 2019

Have you done your target market research ? If you’re a semi-disgraced influencer like Caroline Calloway, maxing out your 2200 characters to detail the ins and outs of a convoluted personal narrative over dozens of posts might help you maximize a PR surge. Save time managing your Instagram presence using Hootsuite.

User-Generated 112

User-Generated PR Law Shipping 112

Search Engine Land

JANUARY 3, 2023

Market research from Alter Agents found that 68% of Gen Z and Millennial buyers believe their purchases are indicative of their personalities and concerns.). Since this is a high-performing company that creates ads and other marketing for brands like Netflix and Coca-Cola, that makes sense. NerdWallet.

Gen Z 92

Gen Z Food Health Millennials 92

Search Engine Land

AUGUST 8, 2023

These surveys could be sent to various audiences – your current customers or your marketing email database. You can work with a market research company to find an audience or a mix of the above. This performance audit will also help you prioritize actions and manage expectations. They help: Identify trends.

SEO 82

SEO Customer Journey PR CRM 82

Search Engine Land

NOVEMBER 8, 2022

How much of their research, work, patents and other evidence of expertise is displayed, marked up, and validated through linked references. Representing and marketing key people, particularly media-trained spokespeople, is usually the remit of the PR team or agency. How does any of this contribute to E-A-T?

Branding 90

Branding Non-Profit Real Estate Transform 90

Hubspot Marketing

SEPTEMBER 9, 2024

Examples Use email lists to create custom audiences of churned subscribers via: TikTok Instagram Facebook Business Manager Snapchat Pinterest LinkedIn 2. Use Cheap Video Ads to Find What Works Background 39% of marketers report that video brings them the highest ROI, according to HubSpot’s State of Marketing research.

Direct Mail 97

Direct Mail Non-Profit Marketers Marketing 97