Management Market Segmentation Performance Marketing 
Martech
SEPTEMBER 10, 2024
Behavioral data from digital platforms reveals how different segments interact with your brand online. This improves market segmentations, enables better-targeted marketing and informs product development decisions. Adding extra data to the original research creates a richer dataset.
Martech
FEBRUARY 21, 2023
This requires exploring your experience within different business categories, market segments, audiences and even business models, depending on the clients you’ve served. It may help to identify the following: The product or service categories you serve and perform well. The types of brands you serve best. Get MarTech!
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CXL
MAY 27, 2022
In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.
Duct Tape Marketing
AUGUST 22, 2024
Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. Hey, digital marketers, this one's for you. Alright, acquisition and retention.
Martech
MARCH 1, 2023
Multichannel marketing Multichannel marketing uses various channels to reach customers, including in-store, email, social media and other touchpoints. However, these channels are managed and promoted independently, with limited coordination. Many companies struggle to manage the complexity of the customer journey effectively.
Sprout Social
FEBRUARY 7, 2024
These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time.
Duct Tape Marketing
AUGUST 22, 2024
Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. Hey, digital marketers, this one's for you. Alright, acquisition and retention.
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