Sprout Social

MAY 1, 2025

But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. We also explain Sprouts role as a LinkedIn marketing tool and how to use it to the fullest.

Management 101

Management B2C User-Generated Communications 101

Buffer Marketing

OCTOBER 24, 2024

This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. Create templates for repeatable post formats Do you know what the most efficient social media managers and creators do? Everything else is already done.

Management 117

Management Social Media Marketing Energy Analytics 117

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

eCommerce 135

eCommerce Direct Mail B2C Marketers 135

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 128

Event Marketing Food Direct Mail Entertainment 128

Sprout Social

MAY 1, 2025

But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. We also explain Sprouts role as a LinkedIn marketing tool and how to use it to the fullest.

Management 72

Management B2C User-Generated Communications 72

The Marketing Operations Leader

JANUARY 2, 2025

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Imagine gaining 5 hours back each week. Try UTM.io

Non-Profit 130

Non-Profit CRM Thought Leadership Marketers 130

The Marketing Operations Leader

JANUARY 11, 2025

Copy This Template For Your Marketing Operations Assessment Make a copy of this Google Slide template to conduct your assessment. The 7-P Marketing Operations Assessment Guide Marketing Operations is the backbone of any successful marketing team, but how do you know if yours is truly optimized?

Finance 130

Finance Marketers Marketing Succession Planning 130

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. It switches very quickly from thought leadership to product but fails at placing your brand into the consideration set for buyers.” Marketers need content that maps to these category entry points.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketers 141

Martech

NOVEMBER 12, 2024

The growing skill gap in marketing Having spent two decades teaching digital strategy at New York University’s School of Professional Studies, I witnessed firsthand the intense drive professionals have to develop emerging skills. It demands that marketing teams consistently have the right skills.

Marketers 123

Marketers Marketing Analytics Management 123

SocialPilot

APRIL 29, 2025

Managing reviews for a business across different review management platforms is complicated enough. Add to this several more storefronts, franchises, or branches, and suddenly, multi-location review management gets even more overwhelming. What is Multi-location Review Management? But thats not all.

Management 59

Management Logistics User-Generated Place 59

Martech

NOVEMBER 19, 2024

Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. Processing.

CRM 127

CRM Marketers Marketing Place 127

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1. Content Marketing Checklist 1.

Digital Marketing 120

Digital Marketing User-Generated Marketers Marketing 120

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Table of Contents What is below the line marketing? Answering “What is BTL marketing?” And where do you begin?

Direct Mail 121

Direct Mail Marketers Marketing Email Marketing 121

Martech

NOVEMBER 15, 2024

One team managed a massive list of email campaigns for two brands. Dig deeper: 6 tips for creating a winning email marketing calendar 3. You need a place to put in raw comments that you can synthesize at the end of the season. You need a place to put in raw comments that you can synthesize at the end of the season.

Email Marketing 133

Email Marketing Retail Marketers Marketing 133

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely. But it was E.

Price 111

Price Real Estate Promotion Food 111

Martech

NOVEMBER 20, 2024

In the fast-paced world of marketing, it’s easy to get distracted by the newest technology trends. However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand.

Content Marketing 115

Content Marketing Marketers Marketing Place 115

Trade Press Services Newsletter

MAY 1, 2025

A deep dive into all your content is essential, says Amanda Donahue, marketing manager at ACS. An audit will provide insights to help marketers build on a sites existing strengths while addressing weaknesses. An audit will provide insights to help marketers build on a sites existing strengths while addressing weaknesses.

User-Generated 169

User-Generated Analytics SEO Promotion 169

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

User-Generated 118

User-Generated Analytics Marketers Marketing 118

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media Marketing 132

Social Media Marketing Marketers Marketing User-Generated 132

Martech

MARCH 24, 2025

The four-person marketing team at Tomorrow.io AI-augmented decision-making in action Imagine you’re a digital marketing manager at a growing SaaS company tasked with launching a pivotal new product. Choose a manageable decision process that allows you to implement new approaches without disrupting your workflow.

Transform 115

Transform Marketers Marketing User-Generated 115

Martech

APRIL 15, 2025

Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. The marketing analyst’s role is moving beyond reporting dashboards and explaining what has already happened.

Transform 125

Transform Customer Journey Analytics Marketers 125

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketers Marketing 114

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. Customers can place their orders even without entering the restaurant.

Email Marketing 133

Email Marketing Food Marketers Marketing 133

Businesses Grow

AUGUST 26, 2024

Too short for an entire blog post, too fun to pass up, here are a few observations from the marketing world. Recently, I had it find the shadiest place in a baseball stadium, a translation of a Japanese tweet, and a recipe to use vegetables I plucked from my garden. A Discord community focused on marketing’s future.

Retail 115

Retail Marketers Marketing Education 115

Hubspot Marketing

NOVEMBER 26, 2024

Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. In fact, our latest social trends report shows that they’ve manifested into the biggest challenges social media marketers are facing this year. Is it Instagram?

Social Media Marketing 105

Social Media Marketing Gen Z Marketers Marketing 105

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Email Marketing 118

Email Marketing Copywriting User-Generated Promotion 118

The Marketing Operations Leader

FEBRUARY 4, 2025

In this edition: The New Marketing Ops Maturity Model Your Marketing Job Interview Cheat Sheet Poll: Who Should Be The Second Marketing Ops Hire? solves this by making it easy to create, share, and manage UTMs across your team. The New Marketing Ops Maturity Model Marketing Ops will define the next era of marketing.

New Markets 130

New Markets Marketers Marketing Analytics 130

Martech

JULY 24, 2024

The reality is that, at least in marketing, AI is not new. Determining the right marketing jobs for AI What are the right jobs for AI? Determining the right marketing jobs for AI What are the right jobs for AI? Overall, marketers should look for AI opportunities at this step. AI is one of many tools available to us.

Marketers 129

Marketers Marketing Analytics Place 129

The Marketing Operations Leader

FEBRUARY 25, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada , and Rohan Bhatt, Senior Product Marketing Manager at Adobe. Marketing Measurement Finally Explained in a Simple Way Measuring marketing is way too complicated right?

Customer Journey 130

Customer Journey Marketers Marketing Marketing Mix 130

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 94

Gen Z User-Generated Marketers Marketing 94

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

Influencer Marketing 128

Influencer Marketing Key Performance Indicator Transform Marketers 128

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. adults, with 33% of the market, while YouTube follows close behind at 32%. 32% of U.S.

Gen Z 109

Gen Z User-Generated Marketers Marketing 109

Martech

MAY 6, 2025

In large B2B companies, marketing and sales teams continue to operate in silos, resulting in wasted resources and missed opportunities. Marketing complains that sales ignores their hard-earned leads. Sales complains that marketing leads are garbage. AI fundamentally reshapes how marketing and sales work together.

Transform 104

Transform Marketing Automation Platform Marketers Marketing 104

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketers Marketing 115

Hubspot Marketing

AUGUST 26, 2024

I spoke with Jake Cerf , Head of Corporate Marketing at Asana , to untangle the biggest challenges most teams face when it comes to productivity in 2024 – and how you can solve them. In fact, 62% of marketers globally believe people should use some AI in their roles. Why not try to put more of your work in one centralized place?

Product 127

Product Energy Marketers Marketing 127