Marketing Insider Group

SEPTEMBER 23, 2024

You need to efficiently market your business , and factors like strategy and data-driven decision-making are largely responsible for your marketing success. These areas are where marketing management software can help. In short, marketing management software is a powerful tool that enhances your marketing efforts.

Management 108

Management CRM Analytics Marketing 108

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 95

Management Marketing Marketers CRM 95

Aspiration Marketing

FEBRUARY 8, 2024

When it comes to customer relationship management (CRM), understanding the nuanced distinction between leads and contacts is imperative for effective digital marketing engagement. As businesses strive to forge meaningful connections with their audience, comprehending these two entities is vital. That said, let's dive in.

Management 241

Management Customer CRM Digital Marketing 241

Martech

SEPTEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: Explain the role of a MarTech Manager. Answer: The role of a marketing technology (martech) manager is pivotal in bridging the gap between marketing and IT within an organization.

Management 81

Management CMO Key Performance Indicator Marketing 81

SocialPilot

OCTOBER 14, 2024

Online reviews are the new word of mouth that affects the purchase decisions of your target market consumers. So, managing your reviews isn’t just a good idea; it’s a must. In this blog, we will share best practices for managing Google Reviews, a crucial aspect of your online business reputation.

Management 92

Management Food Place Customer 92

Martech

JULY 30, 2024

It makes sense that you’re already using project management metrics to ensure projects are on track, on time and on budget. However, if you’re using your project management data for only that, you’re probably not getting all the value you can from the metrics you’re capturing. You’ve heard the saying, “What gets measured gets managed.”

Management 106

Management Health Marketing Marketers 106

Martech

JULY 29, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). The language model is based on content from MarTech embedded on top of ChatGPT.

Management 95

Management eCommerce CRM User-Generated 95

Hubspot Marketing

JULY 15, 2024

So, when you think of community management, you might think the person in charge of that is a social media manager. There are actually significant differences between social media and community management, though the two can go hand-in-hand. Different Goals Community managers aim to boost brand visibility and engagement.

Management 87

Management Communications Digital Marketing Branding 87

Martech

OCTOBER 23, 2024

Keeping up with shiny new tools is one of the most demanding jobs of marketing professionals in the age of AI. This practical tutorial will introduce you to five tools that will help you manage the thousands of other tools you and your team are being inundated with. How do we keep up? How do we keep track? How do we keep our sanity?

Management 112

Management Place New Markets Product 112

Sprout Social

APRIL 15, 2024

While we hope any crisis management plan will remain in storage and never used—preparation is key. This comprehensive guide to crisis management will provide you with actionable tips on how to build a strategy to respond to any crisis efficiently and keep customers informed. Table of contents What is crisis management?

Management 104

Management Communications Health PR 104

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Management 115

Management Communications Marketing Marketers 115

Hubspot Marketing

JULY 15, 2024

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: You’re not sure how to hire a community manager. Where can you find a community manager? Why hire a community manager? What qualities should you look for when hiring?

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Management Finance Communications Entertainment 103

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

Management 85

Management Transform Whitepaper Marketing 85

Hubspot Marketing

JULY 12, 2024

If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Still not convinced?

Management 93

Management User-Generated Entertainment Social Media Marketing 93

Martech

SEPTEMBER 17, 2024

Project management data offers more than just operational oversight. It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data can improve campaign planning, resource management, real-time optimization and post-campaign analysis. Improved brand awareness.

Management 65

Management Key Performance Indicator Copywriting Marketing 65

Martech

NOVEMBER 18, 2024

Project management is more than just a tool to keep your marketing campaigns on track. Today, project management data is not just a backend tool for tracking deadlines and task completion. This proactive approach leads to smoother daily operations and fosters a marketing strategy built for long-term success.

Management 63

Management Manufacturing Customer loyalty Analytics 63

Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives.

Management 143

Management Whitepaper Marketing Automation Platform CRM 143

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 99

Management Key Performance Indicator Marketing Marketers 99

Buffer Marketing

OCTOBER 24, 2024

This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. Create templates for repeatable post formats Do you know what the most efficient social media managers and creators do? Everything else is already done.

Management 102

Management Social Media Marketing Energy Analytics 102

Search Engine Land

OCTOBER 17, 2023

Are you an individual contributor who’ll soon be stepping into – or just recently started – a people management role? From associate to team lead: Key learnings In May 2016, I began my digital marketing career as a paid media associate, managing diverse campaigns. As a team lead, I now had two analysts under my management.

Management 104

Management Search Marketers Marketing Marketers 104

Martech

JULY 2, 2024

Marketing technology, or martech , refers to tools and systems designed to support marketing efforts. Because of its broad scope, it’s crucial for marketers with diverse expertise to participate in setting up and managing the martech stack. These skills can be learned and developed within marketing teams.

Management 100

Management Advertisers Advertising Customer 100

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 62

Management Marketing Marketers CRM 62

Hubspot Marketing

JULY 12, 2024

Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community manager, you’re hosting a party. It’s also worth noting that the party may look a little different based on the types of community management out there.

Management 87

Management Food User-Generated Customer Acquisition 87

Litmus

APRIL 12, 2024

You should consider using separate email subdomains within your email program to track and manage reputation without different activities affecting one another. Promotional emails We know you do your best to follow email marketing best practices, but spam complaints can happen. Potentially. creditkarma.com notifications@mail15.creditkarma.com

Management 111

Management PR Health Marketing 111

Hubspot Marketing

JULY 22, 2024

Over the last few weeks, I‘ve been writing extensively about community management , what it is, and why it’s essential. Let's dive into the pros and cons of community management. The Pros of Community Management 1. So, naturally, community management will lead to more brand visibility. The Cons of Community Management 1.

Management 86

Management Customer loyalty Entertainment Branding 86

Martech

NOVEMBER 14, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: What does a Marketing Technology Manager do? Answer: A Marketing Technology Manager, also known as a maestro, plays a crucial role in the implementation and integration of marketing software within an organization.

Management 98

Management CMO CRM Marketing 98

Hubspot Marketing

JULY 12, 2024

In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management. Unfortunately, that’s not the world we live in — so I reached out to 3 different community management experts and asked how they show the value of their community.

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Management Traditional Marketing Promotion Price 130

SocialPilot

NOVEMBER 15, 2024

In our conversations with marketing experts across industries, we have understood that Facebook reviews have been an instrumental tool in building their online reputation and expand their local search and visibility to attract more customers. Hence, it is unquestionably important that you manage Facebook reviews effectively.

Management 52

Management Customer Branding Product 52

Search Engine Land

SEPTEMBER 26, 2024

Relying solely on content and technical SEO is no longer enough to achieve sustainable success, especially for businesses operating in multiple markets. The complexities of managing SEO across different regions, languages and market conditions add layers of challenges, many of which fall outside the direct control of local SEO teams.

Management 86

Management SEO Analytics Promotion 86

Martech

AUGUST 21, 2024

To lead and shape marketing technology strategies, marketers must master six core competencies. Today we’re looking at martech tool management. What is martech tools management? It is about managing access to each tool and ensuring the proper use of customer data. Email: Business email address Sign me up!

Management 86

Management Communications Customer Branding 86